SEO (search engine optimization) and Social Media Marketing are often seen as belonging to different warring camps. In reality, the two are just tools needed for websites to have more—and lasting—traffic.
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients.
In today’s online world, having a solid understanding of how social media works and how it can be leveraged for SEO is critical to developing long lasting and quality SEO campaigns.
Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media.
The growing popularity of content marketing within the SEO world has evolved from white hat SEOs that would proclaim “content is king” to recent declarations that Google’s Panda updates have now validated the need for quality content.
But if Panda is the primary reason your SEO efforts are focusing on best practices content marketing, then you’ll still be at a disadvantage.
We are all aware that Google has delved into the world of social networking with their new community called Google+.
With all the concentration on that, has Google lost sight of what it’s good at and that is what it’s most famous for, being a search engine? We have just heard that Bing’s search has beaten Google on what you want to see in your results.
There's a panel at SES that usually ends up drawing a packed house. "SEO is Dead! Long Live SEO" never fails to impress the audience, especially with all the cries that "Social media is now 'king.'"
As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my eyebrow with skepticism at those marketers who proclaim that with social media, you no longer need to worry about SEO.
The big buzz this year has been around the incredible growth of social media and its effect on the SEO world.
Growing evidence is mouthing that social votes and signals are affecting rankings directly and it is likely Google will continue to put a strong emphasis on social media as a way to determine the authority of a site.
Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam.
While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities.
Most website owners know that meta tags have an impact on search engine results.
Those more experienced in search engine optimization (SEO) know that Title and Description meta tags have great impact in getting good results through search engines, but it seems many have overlooked how Titles and Descriptions are important for Social Media Optimization as well.
Google has been integrating social media into its search results long before Google+. User-generated content like product reviews and ratings have been affecting results (and clickthrough) for some time.
Social media should be a part of the overall web site marketing strategy. Building relationships and interacting with your community helps you build your brand, exposure and most importantly, a trusted community.
Social media presence increases credibility. Social media marketing allows you to connect with the right audience, using SEO initiatives to meet measurable goals. Aligning optimization objectives with social media tactics will complement your overall web site marketing strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.