Long story short: every search you make on Google returns results that are weighted heavily to favor people in your social network, especially those people and brands to have a lot of friends, likes, and followers.
In a very eye-opening article recently posted on the site SEOMoz brought to light the fact that Google search results are now being directly impacted by the social connections of the person doing the searching.
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging.
Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to grow exponentially as well.
Social media marketing and SEO tie more closely together than most companies might realize. For starters, the two fields (in conjunction with content marketing) form the basis of inbound marketing. Inbound marketing is a pull approach where targeted visitors are lead to your site via numerous channels.
The social media market is still widely considered to be a new and emerging market and while this means that some businesses and services are still struggling, it also means that if you take on the challenge successfully then you can effectively set yourself up as a trailblazer; somebody that benefits from the very beginning of the gold rush with little competition and continues to benefit for years to come. It will take work and innovation but it also offers incredible rewards.
Social networking, social media, social signals and social content ... all the smart talk is on brands stepping up the daily journalism to keep newly minted algorithms buying into valuable published content and humans to engage and share the search gold.
Not static website pages with no reason for visitors to ever visit again!
You wanted to get your company online. Now you do have a website ready that reveals your dreams well, is clean and straightforward and straightforward navigate. But can be that enough to obtain you planning the online world? No! An excellent website may be a ‘necessity’ but is not a ‘sufficient’ circumstance for a web based business.
No one will purchase from you unless he or she can find your small business in their google. To status highly in search engine rankings, companies apply what is recognized as Search Engine Optimisation procedures (SEO).
Twitter is becoming an increasingly important tool for marketing and search optimization and experts are learning more about how to best use the service, they said Tuesday during a panel at Search Marketing Expo in Seattle.
Google+ provides, perhaps for the first time, the genuine integration of search and social media. Far from using sporadic social interactions as mere signals to human popularity or relevance of content, our real-time social (and crucially now, mobile) interactions through google+ are providing google with the live, real-time, evolving content that ensures it is constantly delivering the most timely relevant content to us rather than simply contextually relevant content.
The convergence of search marketing and social media management has led to some interesting developments over the past few years. Companies are changing their online marketing tactics to leverage both practices. This means hiring managers have to adjust their recruiting tactics to attract talented professionals who flourish in the new combined search and social environment.
Today’s soft-launch of Google’s new social galaxy, Google+, raises one interesting question: Can Google, a massive, multinational, cash-rich, consumer technology company with multiple successful productivity applications and services, take its dough out of the oven and bake a social network into their bread?