Google and Facebook are dominant players in their respective fields, but that supremacy is more notable in specific areas. A recent Hitwise report showed Google at 92 percent of search share and Facebook at 54 percent of social share in the UK.
In the wake of Google’s launch of Google+, there have been some interesting comments made by a number of former Google staffers — including Paul Adams, the guy primarily responsible for the insight behind “Circles,” one of the key features of Google+ — that indicate the company still sees social networking as fundamentally an engineering problem.
While it’s nice that the web giant is paying attention to social behavior at all, can it ever really understand social networks if it only sees them as sources of information for its search algorithms?
I think that the opportunities for social and search and ad reach will be fantastic with G+… and I for one think Google brilliant for arranging a perfect storm. With Business Pages however, while great for small businesses, they will compete with our own websites for ranking, making G+ a hub and a top-ranking one at that… think Wikipedia for companies powered by social.
You know what that means, right? SEO is top-3 organic or fail.
With Google slowly pulling all the strings together between their various products, tightening them into Google+, and giving users a more streamlined experience, it’s possible that they might have a serious contender for Basecamp and other project management tools on their hands.
Google didn't build its new Plus service simply to have an online hangout like Facebook. Rather, Google's new social-networking endeavor is about trying to gain valuable insights into people's lives and relationships.
This could help the company do a better job of targeting ads so that advertisers would pay more and have less reason to spend their money on Facebook.
There are very few services that have the ability to provide content and get it ranked high on Google within minutes. With a social media press release (SMPR) you can do just that. An SMPR is also very search engine friendly as you will see.
What if I told you that for under $20 not only will you rank high on Google within minutes but you will also increase traffic to your website dramatically.
Over the past week, I’ve been spending an increasing amount of time with Google Plus.
The service is the latest attempt by Google to battle Facebook and Twitter on the social networking front after two of its previous efforts, Google Wave (like a chat room on steroids) and Google Buzz (a Twitterlike way to share info) fizzled.
Google Plus has been live for barely two weeks, but inevitably, online marketers and search engine optimization experts are curious about how the new social product might influence organic search rankings in the future.
Officially, there's no official indication of how Plus will affect SEO, but plenty of speculation and some obvious hints about where things may be headed.
On October 3rd, 2011, Search Exchange kicks off right here in Charlotte, NC for a duration of 3 days (the 3rd, 4th, and 5th), and lucky you; ZDNet has been given a special coupon code (found at the bottom of the post) that will give the first 25 people to use it a $125 discount when registering (excluding early bird registration) — the deepest discount they’re making available anywhere!
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links.
"Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but also a strong, vibrant Web presence that supports your overall brand. Which is where social media comes in."