SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Simple Tips to Sync Your SEO and Social Media Efforts

Simple Tips to Sync Your SEO and Social Media Efforts | SEO and Social Media Marketing | Scoop.it

PR people often see SEO and social media separate, but they are one in the same.

 

However, the truth is, they should be working together to make your brand str

onger across the Internet.

This past week I attended the Search Engine Strategies (SES) 2011 Conference in Chicago hoping to pick up some tips on how to effectively use SEO and social media together – and boy did I get some great (and simple) ideas.

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How to Engage Your Customers through SEO & Social Media

How to Engage Your Customers through SEO & Social Media | SEO and Social Media Marketing | Scoop.it

For any business owner in today’s online marketplace, it will be very important to understand how to engage your customers through SEO and social media.

 

Some business owners aren’t quite sure on how to go about this, and to be honest when people think of SEO they normally think of websites and search engine indexing.

 

The fact is if you are using social media to promote or market your business, you will also have to utilize SEO techniques in order to be found by the search engines.

 

This will also help with specific searches your potential clients perform when looking for something on the social media networks.

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The New Face of Web Marketing: SEO, Social Media, Content and Mobile

The New Face of Web Marketing: SEO, Social Media, Content and Mobile | SEO and Social Media Marketing | Scoop.it

Web marketing continues to evolve, and as new technologies ranging from iPhone apps to cloud networks continue to revolutionize the business and consumer landscapes, the role of content, social media, mobile and search marketing will change as well.

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The New Part Played by Social Media in SEO

The New Part Played by Social Media in SEO | SEO and Social Media Marketing | Scoop.it

When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO.

 

Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of clarity as to what benefits it will actually bring and the fact that it’s often difficult to relate a tweet or Facebook message to a return on investment whereas with SEO for example website owners can more easily attribute a growth in sales to new rankings for key-phrases.

 

However the way that social media has evolved means that it now plays a much more important role in search engine optimisation.

 

Searches are now taking into account the reputation of websites as reflected in social media sites to determine rank.

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Bing’s Semantic Search supports the +/Plus Sign

Bing’s Semantic Search supports the +/Plus Sign | SEO and Social Media Marketing | Scoop.it

I was recently performing some searches on Bing and came across something curious that I had never noticed before.


I’m not exactly sure if what I found is new or simply something I’ve overlooked in the past. I updated Twitter with “Did you know that Bing supports the + query modifier?” on November 10th, wondering if it was something that other people knew about.

 

I only received a few responses, including a couple from noted sourcing luminaries, and the consensus was that I didn’t find anything because it wasn’t documented anywhere and they could not get it to work.


However, the +/Plus sign does in fact work when searching Bing – just not like it used to in Google.
It’s always a little exciting to think you are one of the first people to stumble across something most people don’t know about, although I won’t get my hopes up that I’m the only person outside of some folks at Microsoft who’s ever figured out that Bing supports the +/Plus sign in searches.


This discovery also led me to proof of Bing leveraging semantic and phonetic search.

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Using Social Media to Build Site Authority

Using Social Media to Build Site Authority | SEO and Social Media Marketing | Scoop.it

The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.

 

Website authority is nothing more than quality, as determined by major search engines. Most search engines take into consideration the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of other factors. SEOMoz has done a great job of testing, analyzing, and figuring out what authority factors may exist – and best practices surrounding site authority.

 

 

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Create Content To Encourage Social Activity For Better SEO

Create Content To Encourage Social Activity For Better SEO | SEO and Social Media Marketing | Scoop.it

Create content that is engaging and dynamic in order to encourage more social activity and behavior around your brand, which will help your overall SEO efforts.

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SEO can no longer afford to ignore Social Media

SEO can no longer afford to ignore Social Media | SEO and Social Media Marketing | Scoop.it

SEO can no longer afford to ignore social. Search engines are increasingly investing in trying to map a business’ online social presence; as Duane Forrester from Bing explained at PubCon last week, consistent social engagement sends a clear signal that a website is a legitimate ongoing business, not just another fly-by-night content spinner.


We all agree that social is important – plenty has been written on the ROI of Social Media. What we don’t all agree on: is social media part of the SEO job description?


It’s astounding to me that in 2011 SEOs are still saying they don’t “do” social media – that it’s the social team’s or the customer service team’s job. Are you kidding me?

 

An SEO who’s not leveraging social media is leaving some serious link building opportunities on the table.

 

I’m talking about using social media to make existing link building tasks easier and more effective. The ROI on this strategy is as simple as tracking your link profile’s growth.

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Is It SEO Or Is It Social Media? | Business 2 Community

Is It SEO Or Is It Social Media? | Business 2 Community | SEO and Social Media Marketing | Scoop.it

There is a popular term in social media circles that “social is the new SEO.”

 

The relationship between being active in social media and how it affects your search engine optimization cannot be denied, especially with the emergence of the Google +1 button and Google+.

 

The issue on hand, however, is that social media marketing and search engine optimization should be two completely disciplines, but some of the latter discipline experts feel that social is becoming an important part of their role.

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Scalable Link Building Using Social Media

Scalable Link Building Using Social Media | SEO and Social Media Marketing | Scoop.it

This week we are thrilled to have Mike King join us again for another amazing Whiteboard Friday. As marketers and SEOs we all have asked our selves at one time or another how we can use Social Media to build links.

 

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SEO Still Beats Social Media for Small-Biz Marketing

SEO Still Beats Social Media for Small-Biz Marketing | SEO and Social Media Marketing | Scoop.it
The debate rages on. No, not Pawn Stars vs. Storage Wars. Search engine optimization vs. social media. Which is better for small-business marketing?

 

A new survey of online marketers has an answer: SEO.

 

Marketers polled in Webmarketing123’s 2011 State of Digital Marketing Report said SEO is their most effective source of B2C and B2B leads, topping social media and pay-per-click advertising.

 

Fifty-three percent said SEO generates the most leads, 28 percent said PPC, and just 19 percent said social media. So, yeah, we know it’s fun to fool around at Facebook and tell yourself you’re doing vital sales groundwork, but it’s more profitable to invest your time in SEO.

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Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search | Social Media Today

Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search | Social Media Today | SEO and Social Media Marketing | Scoop.it

There is a lot to be said for those brands that are the first to do something unique and ground-breaking in the social media space. However, the key consideration for brands to take into account with the launch of Google+ relates as much to innovations in a brand's approach to search as it does to social media.

 

In light of this, it will be essential that brands and social media agencies move as quickly as possible towards not only making the most of the functionalities and features available to add something new and fresh to their social media user experience, but to also place more emphasis on the way they integrate their approach to social media and SEO.

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Boost SEO with Social Media - Practical Tips for Building SEO in Social Media

Boost SEO with Social Media - Practical Tips for Building SEO in Social Media | SEO and Social Media Marketing | Scoop.it

That's where social media platforms like Twitter, LinkedIn and Facebook come in. Just a few years ago, no one thought these sites - and others like Stumbleupon - made any difference to a website's rankings in search results.

 

Sure, it was a good idea to have people noticing you on social media sites, but no one thought that being mentioned there would help SEO.

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Search Engine Optimization and Social Media: Savvy Business Strategies for Success in 2012 | NewsLI.com

How search and social media will play a key role in success for businesses serious about search.

 

 

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Search can't scale without social, and why Bing could still win | ZDNet

Search can't scale without social, and why Bing could still win | ZDNet | SEO and Social Media Marketing | Scoop.it

Web search remains the heart of the Internet. It’s our near-universal homepage. But, increasingly, it fails to deliver results that were as useful as they once were, for two reasons:

 

1) The shear volume of web data continues to rise at a brutally quick pace;

2) SEO is being used to manipulate search results with subpar content to turn a quick buck.

Google has been flailing throughout 2011 to try to fix the second issue (see Panda fiasco).

 

As for the data volume issue, Bing director Stefan Weitz insists that there’s one big answer for solving it: tapping social.

 

“The infusion of the social signals into search is the next generation of search,” said Weitz.

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Can Google News compete with Twitter and Facebook?

Can Google News compete with Twitter and Facebook? | SEO and Social Media Marketing | Scoop.it

Has Google lost the social news market to Twitter and Facebook, or could the integration of recommendations with the Google+ network allow it to catch up and become a strong competitor?

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SEO: How to Keep Your Content Fresh for Google’s Algorithm Change | Business 2 Community

SEO: How to Keep Your Content Fresh for Google’s Algorithm Change | Business 2 Community | SEO and Social Media Marketing | Scoop.it

The latest Google algorithm change favoring fresh content will impact about 35% of searches, ultimately impacting your SEO.

 

The algorithm selects which queries require the most recent search results and returns those results to the user.

 

With this algorithm change, it is vital to keep fresh, quality content on your website to improve your SEO and ensure you rank in the Google search results.

 

So how can you easily create fresh, quality content for your website?

 

Due to their time-sensitive nature, social media content and blog articles especially are more likely to target search results affected by Google’s algorithm update.

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Search Next Generation Is All About Social Signals | ZDNet

Search Next Generation Is All About Social Signals | ZDNet | SEO and Social Media Marketing | Scoop.it

"Human beings will create 1.8 zettabytes of data in 2011. Search can longer keep up.

 

Web search remains the heart of the Internet. It’s our near-universal homepage. But, increasingly, it fails to deliver results that were as useful as they once were, for two reasons:

 

The shear volume of web data continues to rise at a brutally quick pace.


SEO is being used to manipulate search results with subpar content to turn a quick buck.


Google has been flailing throughout 2011 to try to fix the second issue (see Panda fiasco).

 

As for the data volume issue, Bing director Stefan Weitz insists that there’s one big answer for solving it: tapping social.

 

“The infusion of the social signals into search is the next generation of search,” said Weitz.

 

That won’t surprise anyone. In fact, Google finally recognized this in 2011 with the launch of Google+ and its tight integration into Google search.

 

However, while Google views social as a layer that adds value on top of its search, Weitz and Bing view it as an central element of the future of search.

 

And, what most people don’t realize is that Bing already has more and better social data than Google because of Bing’s strategic partnerships with Facebook and Twitter."


Via Robin Good
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How do Email, Social and Search strategies work together? :: BtoB Magazine

Now that businesses are moving beyond basic social media marketing (setting up profiles, gathering “likes” and fans), we need to get down to brass tacks to see how businesses can use social to drive new-customer acquisition and sales.

 

B2b marketers must take into account recent announcements from the big search engines, Google and Bing, indicating that their search algorithms are going to change to include more social signals, such as user recommendations, reviews and comments about a marketer's products and services.

 

Many b2b emails now include calls to action to opt in (follow, “like,” +1, etc) to the businesses' social channels on Facebook, LinkedIn, Twitter and now Google+.

 

These factors all have an indirect effect on SEO.

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Scoring SEO Against Social Media Marketing

Scoring SEO Against Social Media Marketing | SEO and Social Media Marketing | Scoop.it

Let me share some lies, damned lies, and statistics about search engine optimization and social media marketing.

 

Over the past year I have read what seems like an increasing number of articles proclaiming that “Social Media Marketing is where it’s at, baby!” or something to that effect. Maybe that’s just the perception I have.

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SEO for Google+ Profiles and Pages

SEO for Google+ Profiles and Pages | SEO and Social Media Marketing | Scoop.it

One thing I've been particularly obsessed with recently is the SEO elements of social profiles. It began with checking out the SEO for Facebook fan pages and then onto social content.

 

Now, it's time to take a look at the differences between the optimization of your Google+ personal profile and the new Google+ Pages.

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How Casual Connections Can Boost Your SEO, Social Strategies

How Casual Connections Can Boost Your SEO, Social Strategies | SEO and Social Media Marketing | Scoop.it

In this article the focus will be on casual connections and what it means to our Social and SEO strategies.

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Social media campaigns need to incorporate SEO tactics, but not guided by them

Google and other such search engines are continuously establishing new means of measuring a site’s influence, relevance and therefore search ranking, with social media activity being pin-pointed as a relevant indicator of growing importance.

 

However, businesses running social media campaigns need to be careful how they incorporate SEO activity as the inclusion of obvious SEO tactics could damage a brand’s following, fan engagement and EdgeRank score, warns Public Relations agency, Punch Communications.

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SEO is the foundation of social marketing

SEO is the foundation of social marketing | SEO and Social Media Marketing | Scoop.it

“SEO is the foundation of social marketing,” as consumers are searching not only in engines (such as Google and Bing) but also within networks (Facebook, Twitter, etc.) to find relevant information.

 

In order for consumers to share social content, they first need to be able to find it.

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No Search Without Social. 6 Best Practices for Modern SEO

No Search Without Social. 6 Best Practices for Modern SEO | SEO and Social Media Marketing | Scoop.it

You Can’t Have Search Without Social.

 

The separation of search and social has officially ended. Social cues such as Twitter shares, Facebook likes and social bookmarking heavily influence search rankings. Essentially, search results are personalized for each person.

 

With any SEO campaign you put into motion, include a social aspect to it to facilitate information sharing.

 

 

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