SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | SEO and Social Media Marketing | Scoop.it
Get content ideas, fast. All content marketing begins with content. It’s in the name after all.

As you might know, a content idea can determine the success or failure of the content before you even start. 

It’s important to get it right, and it’s a difficult thing to do.

Naturally, it can take a lot of time.

However, you can speed up the process significantly by using the tools in this section.

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Raj Shekhar-1's curator insight, May 4, 2016 10:16 AM
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malek's comment, May 4, 2016 7:33 PM
@Ricard Lloria got it
Minted Marketing's curator insight, May 5, 2016 3:05 PM
Always interested in time-saving tips
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Social Media can still be used to enhance SEO

Social Media can still be used to enhance SEO | SEO and Social Media Marketing | Scoop.it

'Much has been written about the interplay between social media and search engine optimization. 


I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used'.


Read More: http://searchengineland.com/use-social-media-create-seo-success-250947

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4 Effective Ways to Build Backlinks for a Brand New Site

4 Effective Ways to Build Backlinks for a Brand New Site | SEO and Social Media Marketing | Scoop.it
I recently saw multiple guides that advised building (and paying for) directory links and social media bookmarks.

I’m going to show you four ways to build links specifically tailored towards new sites.

These are the links that actually matter. 

If you get a few dozen of them, you will see an immediate impact on your traffic levels.

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User Experience is the New SEO

User Experience is the New SEO | SEO and Social Media Marketing | Scoop.it
'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results? 

SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'. 

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Stan Smith's curator insight, May 28, 2016 5:11 AM
UX stands for user experience.
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How to effectively prioritize and amplify SEO content

How to effectively prioritize and amplify SEO content | SEO and Social Media Marketing | Scoop.it
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. 

But what are the right steps to prioritize and amplify content? 

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How to maintain your SEO ranking: 5 ways for staying on top on Google

How to maintain your SEO ranking: 5 ways for staying on top on Google | SEO and Social Media Marketing | Scoop.it

Search engine optimization is a long-term process that doesn’t generate results overnight. Typically, you need a few months before you start noticing the fruits of your SEO labor. 


Implementing the above five strategies will help you maintain your authority long after you’ve ranked for a particular keyword.


Read More: http://searchengineland.com/5-ways-to-maintain-your-seo-ranking-248932

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Why Does Link Building Matter for SEO?

Why Does Link Building Matter for SEO? | SEO and Social Media Marketing | Scoop.it

'Link building strategies that generated results five years ago will not do the same in 2016. 


Furthermore, the way you build links today may not work in your favor in the future. With all this in mind, it would be in your best interest to understand why links (not all types of links) should remain a large part of your SEO strategy.


While you still want to earn as many links as possible, a focus on trust and quality is more important than ever. Quantity and exact match anchor text should take a backseat and not every piece of content attracts links'.


Here are several reasons why links are important: http://www.business2community.com/seo/link-building-matter-seo-01539884

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How Does Google RankBrain Affect SEO in 2016?

How Does Google RankBrain Affect SEO in 2016? | SEO and Social Media Marketing | Scoop.it

In this post we're going to look at the reasons why Google would tell the world about the third most important factor in its ranking algorithm. 


We're also going to look at how SEOs should use this information in their SEO strategy, and a few basic, free tools you can use to get inside RankBrain’s “brain.”


Read More: https://www.searchenginejournal.com/google-rankbrain-affect-seo-2016/162153/

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Neil Ferree's curator insight, May 3, 2016 6:52 PM

It's getting to be about that time to better understand how Goolge RankBrain works and what we should do about it?

rwaddilove's curator insight, May 4, 2016 5:22 AM
Can't get enough of SEO articles - read as many as you can!
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4 Ways to Boost Your Link Building Conversions

4 Ways to Boost Your Link Building Conversions | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'In this post, I want to show you a few ways you can start optimizing your link building for better conversion rates. 


I’m confident you’ll walk away with at least one tactic that will significantly increase the number of links you get from your link building campaigns'.


Read More: https://www.searchenginejournal.com/4-ways-boost-conversion-rates-link-building/161615/?ver=161615X3

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The 4 Steps to Keyword Analysis: How to Prioritize Your Resources

The 4 Steps to Keyword Analysis: How to Prioritize Your Resources | SEO and Social Media Marketing | Scoop.it
'For the vast majority of blogs and business websites, you’ll be able to create only a few really great pieces of content a month.

That means you’ll never get to every single keyword you dug up in your research.

In fact, you may never get past 10% (but you can still be incredibly successful). 

So, what do you do?

You prioritize. 

Some keywords are better than others to go after for your business. 

I’m going to show you a 4-step process you can follow to analyze the keywords you came up with and decide which keywords to pursue'.

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Minted Marketing's curator insight, May 5, 2016 3:07 PM
Which keywords to pursue to get the best conversion for your business- well worth a read
JESUS MORENO LOPEZ's curator insight, December 14, 2016 1:45 AM
Spacio-descripción -alguienen.
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5 Ways Content Marketing Is Gradually Encapsulating SEO

5 Ways Content Marketing Is Gradually Encapsulating SEO | SEO and Social Media Marketing | Scoop.it

Content marketing has penetrated deeper into SEO. But how deep?


That we’ll explore in this article. After reading it, you can review your site and verify if on-page best practices have been followed and decide whether any changes are required.

Here’s how quality content is changing each aspect of SEO:

http://www.business2community.com/content-marketing/5-ways-content-marketing-gradually-encapsulating-seo-01520753#ZACVLPWQPSqrJPPV.97


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Marc Laliat's curator insight, April 21, 2016 1:36 PM
#SEO et #contenu sont dans un bateau...
Friilance's curator insight, April 23, 2016 1:46 AM

5 Ways Content Marketing Is Gradually Encapsulating SEO

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SEO vs. Social Media: How to Choose the Best Strategy

SEO vs. Social Media: How to Choose the Best Strategy | SEO and Social Media Marketing | Scoop.it
SEO or Social Media: which should you use? 

This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing. 

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Harmony Com's curator insight, March 29, 2016 4:07 AM
Une réflexion à mener, car dans bien des cas, la concurrence sera trop rude pour obtenir des résultats en SEO !
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The Paradigm of Written Content: Search and Social vs. Humans

The Paradigm of Written Content: Search and Social vs. Humans | SEO and Social Media Marketing | Scoop.it

'What is the role of content in today’s search and social environment? 


Recent trends in search engine and social media algorithms have brought on a need for SEOs and social teams to integrate more closely with the content department.


With older SEO approaches failing to produce the same sort of results they once did, the focus has shifted toward more natural content marketing strategies'.


Read More: http://www.business.com/content-marketing/the-paradigm-of-written-content-search-and-social-vs-humans/

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Andrea J Ross's curator insight, April 5, 2016 1:47 PM
SEO is the new big thing in social media marketing. Now that the web is so saturated with so many different individuals, groups, companies, and more, SEOs are one way to get your business noticed on the internet. So, what roles does content have in today’s search and social environment? According to this article, in the past, many SEO experts simply tried to hack the system to get their website as a result no matter what is being searched for, optimally. Nowadays, algorithms have become smarter, more specific, and have many methods in determining what criteria allows a website to be a result for a search engine query. Now, Google wants to rank websites based on the quality and relevance of specific keywords, giving content a stronger role now than ever. Although social media users love images and visual appeal, this new SEO algorithm puts a new pressure on the content curators of websites and businesses.
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | SEO and Social Media Marketing | Scoop.it

How does content marketing actually work? Many people’s content marketing strategy basically consists of a three-step process: Create new content. Share your content on social networks (Facebook, Twitter, LinkedIn, etc.). 


People buy your stuff. Nope. This almost never happens. Most content goes nowhere. The consumer purchase journey isn’t a straight line—and it takes time'.


Read More: http://www.business2community.com/content-marketing/10-killer-social-media-advertising-hacks-content-marketers-01570332#pK1w94FjASKUPFft.97

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7 SEO Mistakes Even SEO Professionals Make

7 SEO Mistakes Even SEO Professionals Make | SEO and Social Media Marketing | Scoop.it
'There are a few different sides to SEO; there’s a qualitative side to SEO—the quality of your content and the strength of your link profile factor in to how your domain ranks in search engines, but this is a somewhat subjective process. 

 On the other hand, there’s a quantitative side to SEO—a series of features, setups, and structures your site must exhibit to maximize your chances of getting ranked. There isn’t much room for subjective debate here, and one deviation from the guidelines can cost you, even if only slightly'.

7 SEO Mistakes:

1. Sub-optimal title tags and descriptions
2. Duplicate content
3. ‘Over-optimizing’ keyword usage
4. Focusing on quantity over quality content.
5. Allowing your sitemap to become obsolete
6. Neglecting Google’s diagnostic tools
7. Failing to scale the strategy

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donhornsby's curator insight, June 8, 2016 10:53 AM
Preventing and/or fixing these mistakes isn’t going to magically increase your rankings, and these aren’t the only mistakes you have to watch out for. SEO is an enormous, multifaceted strategy, but the more proactive and the more aware you are, the better chance you’ll have at building solid organic search visibility for the long term. As a general rule, you should always be operating under the assumption that you’re doing something wrong—double check your processes and audit your strategies regularly, as no matter how experienced or knowledgeable you are, there’s always room for improvement.
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8 Steps SEO Game Plan For Impatient Marketers

8 Steps SEO Game Plan For Impatient Marketers | SEO and Social Media Marketing | Scoop.it

'You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines'.


Follow these 8 steps to start your SEO game plan for impatient marketers: https://www.searchenginejournal.com/serps-success-seo-game-plan-impatient-marketers/158977/


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donhornsby's curator insight, June 3, 2016 10:03 AM
(From the article): There’s no getting around the long-haul optimization strategies if you want to get and maintain the highest rank possible. But if you’re just starting out with SEO, there are a lot of quick tricks you can use to jumpstart your efforts. Follow the eight steps above to start your SEO game plan for impatient marketers.
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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | SEO and Social Media Marketing | Scoop.it

Neil Patel: If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


 Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content. 


I’m going to share with you six different ways to create tips, many of which are a bit unconventional but can work wonders.


Read More: https://www.quicksprout.com/2016/05/23/6-unconventional-tips-to-create-content-faster/

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Stan Smith's curator insight, May 25, 2016 1:32 AM
Interesting stuff.
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Optimize Your Local SEO

Optimize Your Local SEO | SEO and Social Media Marketing | Scoop.it

SEO can be tricky when you have a multi-branch organization. While you’ll want your corporate site to rank for more general keywords, ranking locally is often just as important. 


 This local/global balance isn’t easy to achieve. But here’s the good news: all the hard work you do to optimize your site for local search works to increase the rankings of your site as a whole.


Read More: http://www.forbes.com/sites/johnrampton/2016/05/23/local-strategies-global-reach-seoizing-your-site-and-content/#3f2af99c7fd9

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Content Marketing + SEO: How to Balance Your Investment

Content Marketing + SEO: How to Balance Your Investment | SEO and Social Media Marketing | Scoop.it
'The lines are blurry when it comes to modern-day content marketing and SEO, and the truth is that you need both for success. 

So, if you want to get the most out of your marketing investment, you need to have an integrated relationship between your content marketing and SEO strategies. 



Via Riaz Khan
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SEO Strategy: 6 Advanced Techniques for Link-Building

SEO Strategy: 6 Advanced Techniques for Link-Building | SEO and Social Media Marketing | Scoop.it
Neil Patel: 'One of the most commonly misunderstood aspects of these quality rankings is the importance of "white-hat" link-building as part of a solid SEO strategy. 

The term refers to the desire to create a good product or a service that people will want to link to (the "white-hat" reference) and that over time may increase your search ranking.

Here are some tips on how to obtain quality inbound links that move your site up the search engine rankings': https://www.entrepreneur.com/article/274906

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Top 7 Video Takeaways from Social Media Marketing World

Top 7 Video Takeaways from Social Media Marketing World | SEO and Social Media Marketing | Scoop.it

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World.


Live video streaming, Facebook video ads, YouTube influencer marketing, and Snapchat all received ample stage time from credible sources. Some presenters showed huge results from using video with traditional Facebook marketing techniques.


Here the top takeaways from the Video Track at #SMMW16 and how they might apply to a video creator or a video marketer: http://www.reelseo.com/7-video-tips-social-media-marketing-world/

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Why Social Signals Matter for SEO

Why Social Signals Matter for SEO | SEO and Social Media Marketing | Scoop.it

Do social signals matter for SEO rank? Like most SEO questions, the answer is not black and white. While social signals like Facebook page likes or Instagram follower counts may not (yet) have a direct effect on the search results, these signals have an indirect impact on your site rank.


Find out how your social media actions can improve SEO: http://socialmediaweek.org/blog/2016/04/social-signals-matter-seo/

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AWS's comment, April 30, 2016 2:33 AM
Nice information ! I appreciate it.
Amara Bonilla's curator insight, May 20, 2016 9:02 PM

Social signals matter for SEO rank

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Inject Your Site With SEO Juice

Inject Your Site With SEO Juice | SEO and Social Media Marketing | Scoop.it

'The top two factors for Google’s search rankings are: content and  link pointing to the site (also called link building and backlinks). 


To the untrained eye, both of these strategies might seem very vague or confusing. You might be asking yourself: "How exactly can content improve rankings?” or “I already use keywords, what else can I do?” or “How do I get other websites to link to my site?'


Lucky for you, I’m going to explain different tactics you can take to best optimize your content and link building for SEO'.


Read More: http://www.business2community.com/seo/use-googles-top-two-search-ranking-factors-inject-site-seo-juice-01524649#tuAKVVaXy458R2AP.97

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Friilance's curator insight, April 25, 2016 3:04 PM

Inject Your Site With SEO Juice

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Link Building: A Vital Cog Of Your SEO Strategy

Link Building: A Vital Cog Of Your SEO Strategy | SEO and Social Media Marketing | Scoop.it
'What is Link building and how is it still relevant in the present scenario? 

In simple words, a link-building tactic serves as a bridging gap between your audience and the website. An effective link building strategy in place results in positive feedback and all the right words about a brand, which your client would like to hear on the World Wide Web'. 

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Keyword research: a key element of SEO & content marketing

Keyword research: a key element of SEO & content marketing | SEO and Social Media Marketing | Scoop.it

Unless your content is carefully planned and masterfully crafted based on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production.


Key questions to consider here are: 


- How do you link SEO and keyword analysis to content marketing? - -

- How do you produce content that your prospects will find irresistible? 

- How can you expand, grow and consolidate your profitability with an intelligent content strategy?


Read More: http://searchengineland.com/keyword-research-key-element-seo-content-marketing-246418

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