'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results?
SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'.
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need.
But what are the right steps to prioritize and amplify content?
There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World.
Live video streaming, Facebook video ads, YouTube influencer marketing, and Snapchat all received ample stage time from credible sources. Some presenters showed huge results from using video with traditional Facebook marketing techniques.
Do social signals matter for SEO rank? Like most SEO questions, the answer is not black and white. While social signals like Facebook page likes or Instagram follower counts may not (yet) have a direct effect on the search results, these signals have an indirect impact on your site rank.
'The top two factors for Google’s search rankings are: content and link pointing to the site (also called link building and backlinks).
To the untrained eye, both of these strategies might seem very vague or confusing. You might be asking yourself: "How exactly can content improve rankings?” or “I already use keywords, what else can I do?” or “How do I get other websites to link to my site?'
Lucky for you, I’m going to explain different tactics you can take to best optimize your content and link building for SEO'.
'What is Link building and how is it still relevant in the present scenario?
In simple words, a link-building tactic serves as a bridging gap between your audience and the website. An effective link building strategy in place results in positive feedback and all the right words about a brand, which your client would like to hear on the World Wide Web'.
Unless your content is carefully planned and masterfully crafted based on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production.
Key questions to consider here are:
- How do you link SEO and keyword analysis to content marketing? - -
- How do you produce content that your prospects will find irresistible?
- How can you expand, grow and consolidate your profitability with an intelligent content strategy?
The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines.
Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape.
You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete.
If you’ve been doing online marketing for any significant amount of time now, you’re probably already using the two major social media platforms, Twitter and Facebook. If you’re B2B, you might be using LinkedIn, too. And if you’re in the tech world, perhaps Google+ is a part of your local marketing strategy. However, there are tons of other social platforms out there that local businesses can use to boost their local SEO.
Neil Patel: If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?
Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.
I’m going to share with you six different ways to create tips, many of which are a bit unconventional but can work wonders.
'Link building strategies that generated results five years ago will not do the same in 2016.
Furthermore, the way you build links today may not work in your favor in the future. With all this in mind, it would be in your best interest to understand why links (not all types of links) should remain a large part of your SEO strategy.
While you still want to earn as many links as possible, a focus on trust and quality is more important than ever. Quantity and exact match anchor text should take a backseat and not every piece of content attracts links'.
This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing.
'Social media and SEO are all under the same umbrella, which helps in increasing website traffic and acquiring clients by the use of valuable content. In part, this happens due to the various changes that come with Google algorithms which factor in social signals as part of their indicators in search engine rankings' .
In order to ensure that an organic marketing plan works for your business or company, you need to know how SEO and social media work together to bring similar or even greater results to your website ranking.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.