Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).
In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.