'Local SEO can be an incredibly complex endeavor. This is especially true when multiple locations are involved. However, by following best practices, keeping in mind Google algorithm updates, sound research, and assessing your strategy accurately, you will be able to obtain high local SEO rankings without causing the next heart attack-inducing penalty to hit your site.
Our latest complete guide to local SEO comes to you from SEO expert Brian Harnish.
Off page SEO techniques mainly focus on Social Media, bookmarking and building links.
Search engines have a very complex algorithm working behind the scene which tries its best to show the most relevant content available on the internet according to the search. These algorithms scan a huge database within seconds, so it becomes even more important to get your SEO techniques right.
Off page SEO technique is decided on factors such as references from any other websites, their presence on social media platforms like Twitter, Facebook etc., one which has been shared on lot of forums and one which has been bookmarked.
By implementing successful off-site SEO strategy, the website will enjoy certain privileges.
'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.
Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.
These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.
Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.
When search engines first revolutionized the Internet by indexing web pages and making it easier for people to find content by subject, those at the forefront of the industry quickly realized the value of maximizing their visibility through these search engines.
They surmised that a few identifiable criteria were used by the algorithms to understand websites and match them with searchers. Thus began the rise of ‘blackhat’ SEO tactics, such as keyword stuffing and backlinking.
The psychology of the consumer has been changing, however. Consumers are more sophisticated and better at inputting queries that help them quickly find what they are looking for. They are less likely to sift through second and third pages of results, especially on mobile devices.
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.
'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.
As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.
Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.
If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.
Neil Patel: 'We are in the age of the content marketing SEO. Today’s SEOs have to be invested in content in order to be truly successful.
It’s hard not to use your content skills. When you are in possession of content writing ability, you can write sizzling hot copy, unleash powerful content marketing campaigns, produce viral articles, weave together perfect organic longtail pages, and make your business successful.
It simply requires a passionate excitement about content plus SEO.
SEOs may not be doing all the writing themselves, but they recognize its
value, maximize its potential, and prove its worth.
There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.
You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.
Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.
How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.
The bottom line is that SEO for marketing shouldn’t feel like time-consuming voodoo. A few simple micro-decisions can yield a world of difference in terms of your search visibility and rankings. These three steps will give you the structure and perspective that you need to kickstart your process.
Google is becoming increasingly adept at recognizing links built in an attempt to game search engine rankings, and they are discounting the value of those links (sometimes even penalizing sites with large numbers of these “unnatural links”). There simply is no sustainability in trying to manipulate the algorithm.
The question has now become what it always should have been: “How can I improve my authority, relevance, and value online? And how can I ensure that Google recognizes my site’s importance appropriately?”
One of the on-page SEO strategies that is often successful is the practice of internal linking. That is, the act of hyperlinking to other pages of your website from inside your blogs and content pages. As Moz puts it, “Internal links are most useful for establishing site architecture and spreading link juice.”
As you are most likely aware, keywords are one of the primary ways search engines understand what your website is about. Site architecture and links are a way to tell the search engines which pages are important, based on what is being linked to.
'A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data'.
SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
As with most market trends, there's no single reason why user queries are getting longer. It's the result of a combination of different factors and it certainly didn't happen overnight. Understanding the background and context of these longer search queries can help you better prepare for the resulting changes in user search patterns.
'Search, social and content marketing are interlinked, so it is important to measure different things as part of a bigger picture. In the past, marketers have tried to measure and amplify their success based on outdated metrics that didn't offer measurable impact to a business.
Measurable impact is derived from taking a holistic approach to how search, social and content strategies attribute to common business objectives such as sales, conversions or revenue'
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.