SEO and Social Me...
Follow
Find
62.0K views | +1 today
 
Scooped by Antonino Militello
onto SEO and Social Media Marketing
Scoop.it!

The need for SEO in 2014

The need for SEO in 2014 | SEO and Social Media Marketing | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/

more...
oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 2014 12:12 AM

Great tips !!

SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
Your new post is loading...
Your new post is loading...
Scooped by Antonino Militello
Scoop.it!

The Complete Guide to Multi-Location Local SEO

The Complete Guide to Multi-Location Local SEO | SEO and Social Media Marketing | Scoop.it

'Local SEO can be an incredibly complex endeavor. This is especially true when multiple locations are involved. However, by following best practices, keeping in mind Google algorithm updates, sound research, and assessing your strategy accurately, you will be able to obtain high local SEO rankings without causing the next heart attack-inducing penalty to hit your site.

 

Our latest complete guide to local SEO comes to you from SEO expert Brian Harnish.

 

Find out today how to create a solid local SEO campaign from scratch: http://www.searchenginejournal.com/complete-guide-local-seo-multiple-locations/136203/

more...
massimo facchinetti's curator insight, July 31, 12:27 PM

add your insight ...

steve batchelder's curator insight, July 31, 1:20 PM

add your insight ...

Scooped by Antonino Militello
Scoop.it!

28 Browser Extensions That Make an SEO’s Life Easier

28 Browser Extensions That Make an SEO’s Life Easier | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'As an expert SEO, you have to be a jack-of-all-trades.


You need to understand link building, marketing, public relations, psychology, and technology.

At a certain point, there’s just not enough time in the day to do everything you’d like to do.

 

But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

 

They will help you to:

 

- analyze website performance quickly

- examine code behind websites

- build links better

- save time by improving your task efficiency


I’ve put together a list of 28 browser extensions I consider to be the best. I encourage you to give a few of them a try': http://www.quicksprout.com/2015/07/27/28-browser-extensions-that-make-an-seos-life-easier/

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015

Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015 | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'Link building is still a vital part of SEO and site growth. You shouldn’t spend all your time on building links, but you should be spending a large chunk of it on a regular basis.

 

In 2015, effective link building tactics revolve around creating exceptional content and then getting people with access to high authority sites to see it.

 

It’s up to you to decide which of these tactics you’d like to focus on. It’s a good thing to have a diverse link profile, which means that you should try at least a few of these tactics'.

 

Read More Here:

http://www.quicksprout.com/2015/07/24/dont-get-left-behind-the-8-most-effective-link-building-tactics-for-2015/

 
more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | SEO and Social Media Marketing | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Off page SEO Techniques to get you going in 2015

Off page SEO Techniques to get you going in 2015 | SEO and Social Media Marketing | Scoop.it

Off page SEO techniques mainly focus on Social Media, bookmarking and building links.

 

Search engines have a very complex algorithm working behind the scene which tries its best to show the most relevant content available on the internet according to the search. These algorithms scan a huge database within seconds, so it becomes even more important to get your SEO techniques right.

 

Off page SEO technique is decided on factors such as references from any other websites, their presence on social media platforms like Twitter, Facebook etc., one which has been shared on lot of forums and one which has been bookmarked.

 

By implementing successful off-site SEO strategy, the website will enjoy certain privileges.

 

Read More: https://socialbarrel.com/off-page-seo-techniques-to-get-you-going-in-2015/99015/

more...
SmartSEO's curator insight, July 23, 8:44 PM

Off Page SEO is valuable part of every SEO strategy and so they stay in 2015. Do not underestimate power of Off Page SEO and you will get reward in huge amount of targeted traffic!

Scooped by Antonino Militello
Scoop.it!

Why Local SEO Is About to Become Even More Important

Why Local SEO Is About to Become Even More Important | SEO and Social Media Marketing | Scoop.it

'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.


Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.

 

These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.

 

Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.

 

Here’s why: http://www.entrepreneur.com/article/247515

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

The Psychology of Search – 5 Ways To Optimize For User Demand

The Psychology of Search – 5 Ways To Optimize For User Demand | SEO and Social Media Marketing | Scoop.it

When search engines first revolutionized the Internet by indexing web pages and making it easier for people to find content by subject, those at the forefront of the industry quickly realized the value of maximizing their visibility through these search engines.

 

They surmised that a few identifiable criteria were used by the algorithms to understand websites and match them with searchers. Thus began the rise of ‘blackhat’ SEO tactics, such as keyword stuffing and backlinking.

 

The psychology of the consumer has been changing, however. Consumers are more sophisticated and better at inputting queries that help them quickly find what they are looking for. They are less likely to sift through second and third pages of results, especially on mobile devices.

 

As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

 

Read More: http://searchenginewatch.com/sew/opinion/2417534/the-psychology-of-search-5-ways-to-optimize-for-user-demand

more...
Hélène Guerriat's curator insight, July 15, 1:10 AM

When your content helps people pass along helpful or interesting information to their own connections, they become more likely to share it. As with the other aspects of customer psychology, the driving point behind these users is value.

Scooped by Antonino Militello
Scoop.it!

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | SEO and Social Media Marketing | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/

more...
Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 9:35 AM

Absolutely true. @sebring-airport

Scooped by Antonino Militello
Scoop.it!

17 Safe Places to Build Links for SEO

17 Safe Places to Build Links for SEO | SEO and Social Media Marketing | Scoop.it

'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.

 

As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.

 Read More: http://www.entrepreneur.com/article/247271
more...
donhornsby's curator insight, June 19, 8:40 AM

(From the article): As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties. As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better.

Marco Favero's curator insight, June 19, 10:26 AM

aggiungi la tua intuizione ...

seopartnerio's curator insight, July 16, 3:09 PM

awesome article!

Scooped by Antonino Militello
Scoop.it!

Here’s Proof that Video is Good for SEO

Here’s Proof that Video is Good for SEO | SEO and Social Media Marketing | Scoop.it

Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.


If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.


Read more: 

http://www.business2community.com/seo/heres-proof-video-good-seo-01248598

more...
CIM Academy's curator insight, June 16, 4:34 AM

Research has revealed that embedded video is good for SEO.

Scooped by Antonino Militello
Scoop.it!

Is Knowledge of Content a Mark of Successful SEOs?

Is Knowledge of Content a Mark of Successful SEOs? | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'We are in the age of the content marketing SEO. Today’s SEOs have to be invested in content in order to be truly successful.

 

It’s hard not to use your content skills. When you are in possession of content writing ability, you can write sizzling hot copy, unleash powerful content marketing campaigns, produce viral articles, weave together perfect organic longtail pages, and make your business successful.

 

It simply requires a passionate excitement about content plus SEO.

SEOs may not be doing all the writing themselves, but they recognize its

value, maximize its potential, and prove its worth.

 

Read More: www.searchenginejournal.com/surprising-secret-successful-seos/133123/

more...
sakia's curator insight, June 13, 2:21 AM

Pretty Ahmedabad Call Girls Escort Services Call Girl in Ahmedabad, offer you kindly our best collection of Ahmedabad Call Girls will make you feel recovered in all ways. Ahmedabad Escorts,Escorts in Ahmedabad,Ahmedabad Escorts Service, Independent Escorts Service in Ahmedabad

http://www.5starnightescorts.com/

Scooped by Antonino Militello
Scoop.it!

Which SEO Tools Are Worth Your Time?

Which SEO Tools Are Worth Your Time? | SEO and Social Media Marketing | Scoop.it

There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.

 

You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.

 

Which tools produce the best ROI for your time and money? Some of my favorite SEO tools; http://searchengineland.com/tools-tools-everywhere-seo-tools-worth-time-222123

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | SEO and Social Media Marketing | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922

more...
Aleix Pujadas's curator insight, June 10, 3:04 PM

10 consells que serveixen per a millorar el posicionament d'un resultat en les cerques a Google.

Fiona Muhsin's curator insight, June 18, 4:07 AM

It's a good idea to plan your SEO strategy before designing or re designing your company website. 

seopartnerio's curator insight, July 16, 3:09 PM

incredibly important for any business

Rescooped by Antonino Militello from SEO for Lawyers
Scoop.it!

Social Media vs. SEO: Which is Better?

Social Media vs. SEO: Which is Better? | SEO and Social Media Marketing | Scoop.it

Social media vs. SEO, which one do you think is better?

 

The answer, of course, is: Both!

 

Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other:

http://www.business2community.com/seo/social-media-vs-seo-which-is-better-01280575


Via AttorneyRankings.org
more...
AttorneyRankings.org's curator insight, July 28, 11:42 AM

It’s important to ask: With limited resources, what’s more important—SEO or social mediaThe answer, of course, is: Both!

Marco Favero's curator insight, July 29, 4:29 AM

aggiungere la vostra comprensione ...

Rescooped by Antonino Militello from SEO Tips, Advice, Help
Scoop.it!

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine | SEO and Social Media Marketing | Scoop.it

Got great video content that no one's seeing? A comprehensive guide to optimizing your YouTube presence.


Via Bonnie Burns
more...
Bonnie Burns's curator insight, July 24, 12:07 PM

Before creating a YouTube channel or videos, you must have a strategy! This strategy is, of course, heavily based upon a solid video content calendar that aligns with company goals. Once your strategy has been developed, you can launch a new channel or optimize an existing channel. Here are the steps you need to take to optimize your YouTube channel.

Panos Fotiadis's curator insight, July 27, 8:47 AM

let's not forget: video is the king, nowadays!

Scooped by Antonino Militello
Scoop.it!

Talent Vs. Technology: Choosing The Right SEO Solution

Talent Vs. Technology: Choosing The Right SEO Solution | SEO and Social Media Marketing | Scoop.it

'The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs.


By asking strategic questions about the benefits and risks of utilizing a platform, agency or mix, you can reach confident decisions based on needs and available resources'.


Read More: http://searchengineland.com/talent-vs-technology-choosing-right-seo-solution-225204

more...
Marco Favero's curator insight, July 23, 11:59 AM

aggiungere la vostra comprensione ...

Scooped by Antonino Militello
Scoop.it!

Make Your Images SEO Rockstars in 4 Steps

Make Your Images SEO Rockstars in 4 Steps | SEO and Social Media Marketing | Scoop.it

Taking good photos is just part of what you'll need to achieve real SEO dominance. You'll also need to label, tag and post your photos properly.


Here's How to do it:

http://www.searchenginejournal.com/seo-101-optimize-images-make-seo-rockstars-4-steps/136290/

more...
SENAME Interactive's curator insight, July 22, 12:57 AM

Do you know Search engines crawlers cannot crawl images? Follow these tactics Alt text, caption, file size and photo title to enhance the images for search engines.

Dorothy Retha Cook's curator insight, July 27, 1:19 PM

MARKETING AND BUSINESSCAN BE CLEAN TO.

Scooped by Antonino Militello
Scoop.it!

How to Do Unintentional Link Building

How to Do Unintentional Link Building | SEO and Social Media Marketing | Scoop.it

Despite Google's stance against links intended to manipulate a site's ranking, link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.


Read More:

http://searchenginewatch.com/sew/opinion/2418138/how-to-do-unintentional-link-building

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

3 Tips on Effective SEO in Marketing Content

3 Tips on Effective SEO in Marketing Content | SEO and Social Media Marketing | Scoop.it
The bottom line is that SEO for marketing shouldn’t feel like time-consuming voodoo. A few simple micro-decisions can yield a world of difference in terms of your search visibility and rankings.
These three steps will give you the structure and perspective that you need to kickstart your process.

 

Read more: http://www.business2community.com/seo/3-tips-on-effective-seo-in-marketing-content-01276957

more...
Marco Favero's curator insight, July 18, 4:48 AM

aggiungere la vostra comprensione ...

Scooped by Antonino Militello
Scoop.it!

The Evolution Of Link Building

The Evolution Of Link Building | SEO and Social Media Marketing | Scoop.it

Google is becoming increasingly adept at recognizing links built in an attempt to game search engine rankings, and they are discounting the value of those links (sometimes even penalizing sites with large numbers of these “unnatural links”). There simply is no sustainability in trying to manipulate the algorithm.

 

The question has now become what it always should have been: “How can I improve my authority, relevance, and value online? And how can I ensure that Google recognizes my site’s importance appropriately?”

 

Read More: http://searchengineland.com/link-building-no-longer-manipulation-223987

more...
Marco Favero's curator insight, July 8, 9:41 AM

aggiungi la tua intuizione ...

Scooped by Antonino Militello
Scoop.it!

Internal Links: How Creating a Web of Links on Your Website Can Boost Your SEO

Internal Links: How Creating a Web of Links on Your Website Can Boost Your SEO | SEO and Social Media Marketing | Scoop.it

One of the on-page SEO strategies that is often successful is the practice of internal linking. That is, the act of hyperlinking to other pages of your website from inside your blogs and content pages. As Moz puts it, “Internal links are most useful for establishing site architecture and spreading link juice.”

 

As you are most likely aware, keywords are one of the primary ways search engines understand what your website is about. Site architecture and links are a way to tell the search engines which pages are important, based on what is being linked to.

 

Read More: http://www.business2community.com/seo/internal-links-a-critical-piece-of-the-seo-puzzle-01262912

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Keyword Research For A New Website

Keyword Research For A New Website | SEO and Social Media Marketing | Scoop.it

'A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data'. 

 

Read More: http://searchengineland.com/keyword-research-new-website-222115

more...
No comment yet.
Scooped by Antonino Militello
Scoop.it!

Social and SEO: Dancing Cheek to Cheek?

Social and SEO: Dancing Cheek to Cheek? | SEO and Social Media Marketing | Scoop.it

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.


Read More: http://www.semrush.com/blog/social-seo-relationship/

 

more...
Scooped by Antonino Militello
Scoop.it!

Longer Search Queries Are Becoming the Norm: What It Means for SEO

Longer Search Queries Are Becoming the Norm: What It Means for SEO | SEO and Social Media Marketing | Scoop.it

Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.

 

As with most market trends, there's no single reason why user queries are getting longer. It's the result of a combination of different factors and it certainly didn't happen overnight. Understanding the background and context of these longer search queries can help you better prepare for the resulting changes in user search patterns.

 

Read More: searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo

more...
Aleix Pujadas's curator insight, June 10, 3:02 PM

Explicació de què és el SEO, una eina molt important a l'hora de planejar una campanya de comunicació 2.0.

Panos Fotiadis's curator insight, June 11, 4:37 AM

hey, i thought SEO is dead ...isn't it ?

seopartnerio's curator insight, July 16, 3:09 PM

awesome article! very insightful

Scooped by Antonino Militello
Scoop.it!

The Rise of Content Performance: The Search and Social Link

The Rise of Content Performance: The Search and Social Link | SEO and Social Media Marketing | Scoop.it

'Search, social and content marketing are interlinked, so it is important to measure different things as part of a bigger picture. In the past, marketers have tried to measure and amplify their success based on outdated metrics that didn't offer measurable impact to a business.

Measurable impact is derived from taking a holistic approach to how search, social and content strategies attribute to common business objectives such as sales, conversions or revenue'

 

Read More: http://searchenginewatch.com/sew/how-to/2408645/the-rise-of-content-performance-the-search-and-social-link

more...
No comment yet.