'On-site optimization is all about making changes to your website to optimize it for search engine visibility. I’m excluding ongoing content marketing here (though some people would include it), because I’ll be focusing on that in the next part in this series'.
Maybe you’re just trying to get a better sense of some of the BlackHat SEO methods people are using the increase the number of visitors on their website, and bring in new business opportunities.
One of the methods that has been common for a few years now, and will probably continue to be will be is buying of social signals. Why is this something that internet marketers would even spend money on, and what are the benefits of doing so?
Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend.
Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally.
'Much has been written about the interplay between social media and search engine optimization.
I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used'.
'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results?
SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'.
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need.
But what are the right steps to prioritize and amplify content?
This blog first addresses the SEO trends in 2016. After that, it focuses on the 12 simplest ways to have a good start with SEO.
If you are an entrepreneur, this blog will get you started with SEO or it will give you helpful ways to improve your SEO quickly. By quickly, I mean performing the actions, as SEO usually takes quite some to be fully effective.
'Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.
Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms'.
'Voice search is the fastest growing type of search. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing.
The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool. Voice chat is also becoming increasingly reliable as technology improves.
In fact, two years ago word error rate was over 20%, but current speech recognition word error rate is as low as 8%—a huge leap in a short amount of time.
It’s clear that context and conversational search are only to become more important as voice search continues to evolve.
How does content marketing actually work? Many people’s content marketing strategy basically consists of a three-step process: Create new content. Share your content on social networks (Facebook, Twitter, LinkedIn, etc.).
People buy your stuff. Nope. This almost never happens. Most content goes nowhere. The consumer purchase journey isn’t a straight line—and it takes time'.
'There are a few different sides to SEO; there’s a qualitative side to SEO—the quality of your content and the strength of your link profile factor in to how your domain ranks in search engines, but this is a somewhat subjective process.
On the other hand, there’s a quantitative side to SEO—a series of features, setups, and structures your site must exhibit to maximize your chances of getting ranked. There isn’t much room for subjective debate here, and one deviation from the guidelines can cost you, even if only slightly'.
Neil Patel: If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?
Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.
I’m going to share with you six different ways to create tips, many of which are a bit unconventional but can work wonders.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.