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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | SEO and Social Media Marketing | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.


People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.


Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.


Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.


Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.


That’s not the only reason Pinterest is better than Google.


Here are 5 reasons why Pinterest’s search engine is better than Google.


Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 

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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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Social Shares and Inbound Links: New Correlation Data

Social Shares and Inbound Links: New Correlation Data | SEO and Social Media Marketing | Scoop.it

If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.

 

Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

 

So: is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content'. 

 

Read More: http://www.business2community.com/social-data/social-shares-and-inbound-links-insights-from-new-correlation-data-01238827

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Is SEO Dead? Long Live Social Search!

Is SEO Dead?  Long Live Social Search! | SEO and Social Media Marketing | Scoop.it

'Add social search to your kit of SEO and paid search. Building influencers, online communities, and social at scale is the new search. Forward thinking marketers are beginning to use social search to understand the social behavior of their clients and acting on it'


Read more at: http://www.business2community.com/seo/is-seo-dead-long-live-social-search-01231282

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | SEO and Social Media Marketing | Scoop.it

'Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

 

Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using the software that best fits your needs? Do you have a great tool idea to build and you are not sure what the competition looks like?

 

Competition is your business catalyst only if you know how to approach competitive research properly'.

 

Here are a few tools and tricks that can help you: http://www.searchenginejournal.com/5-ways-discover-alternatives-compare-site-competitors/132346/

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Introducing 'Google News All Access'

Introducing 'Google News All Access' | SEO and Social Media Marketing | Scoop.it

For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that to change, given how Google doesn’t suppress other types of paid content.

 

The change may help people value news content more. It might also produce real revenues for news publishers, if they can come together on an “all access” subscription plan run through Google.

 

Many news publications have “paywalls,” where people can’t read content unless they have a paid subscription. Some of these are very strict, such as with The Times of London. If you don’t pay, you don’t get to read. Some are “leaky,” such as with the New York Times. It allows people coming from Google or from social networks to read some or all content for free.

 

Read More: http://searchengineland.com/time-for-google-to-rank-paid-news-content-better-220918

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Content And SEO: Getting Basic With The Basics

Content And SEO: Getting Basic With The Basics | SEO and Social Media Marketing | Scoop.it

Keywords Are Key. Strong, optimized written copy is the most critical part of any SEO initiative.

 

But before the first sentence, tagline or headline are written, first venture into the heart of search optimization by identifying those keywords and key phrases your target audience is likely to use when searching for your website, articles, blog entries or other content initiatives, as well as for individual pages or specific pieces of content within a website or blog.

 

Columnist Rebecca Lieb explains why SEO and good content go hand in hand.

 

Read More: http://marketingland.com/content-seo-getting-basic-basics-127777

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Marco Favero's curator insight, May 12, 3:23 PM

aggiungi la tua intuizione ...

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How Many Links Should You Be Building?

How Many Links Should You Be Building? | SEO and Social Media Marketing | Scoop.it

'The more links you have pointing to your website the better, right?There is a big misconception that more is better.

 

No matter how many links your competitors have, you shouldn’t focus on quantity. You should focus on quality. 

 

A link from a site like CNN, assuming it is coming from a relevant section and article, will carry much more weight than 10 links from mom and pop sites.

 

In essence, you should try to build as many high quality links as possible—ideally to internal pages versus your homepage'.

 

Read More: http://www.quicksprout.com/2015/05/06/how-many-links-should-you-build-to-your-website/

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How To Use Social Media To Boost Your SEO Campaign

How To Use Social Media To Boost Your SEO Campaign | SEO and Social Media Marketing | Scoop.it

'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.

 

With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.

 

Read More: http://www.forbes.com/sites/jaysondemers/2015/03/10/how-to-use-social-media-to-boost-your-seo-campaign/

 

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Marco Favero's curator insight, March 10, 5:00 PM

aggiungi la tua intuizione ...

ConstructoWeb's comment, March 15, 3:49 PM
http://sco.lt/5GV4YD
Nedko Aldev's curator insight, March 16, 9:21 AM

..

325
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You First Steps In Content Marketing

You First Steps In Content Marketing | SEO and Social Media Marketing | Scoop.it

Let’s take a look at the first few priorities in getting going with a content marketing campaign that also has a major impact on SEO.

 

Read More: http://searchengineland.com/first-steps-content-marketing-219169

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Marco Favero's curator insight, April 27, 1:56 PM

aggiungi la tua intuizione ...

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How Google Search Results Will Evolve Throughout 2015

How Google Search Results Will Evolve Throughout 2015 | SEO and Social Media Marketing | Scoop.it

'Search engine results pages (SERPs) have traditionally listed the top ten results for any given search query. If you could get rank ten or higher (ie, on the first page of Google’s search results), you’d open the door to website traffic.

 

In response to all the recent changes Google has made to SERPs already and in anticipation of further changes to come this year, make sure your site offers plenty of functionality, and take advantage of as many other mediums as possible.

 

Get yourself in the news, post on social media channels, and try to avoid giving basic types of answers that the Knowledge Graph will present.

 

Instead, stay focused on niche information and start hedging your bets for online visibility—search marketing will only become more competitive as the SERPs continue developing, so branch out to solidify your online reputation for years to come'.

 

Read More: http://www.forbes.com/sites/jaysondemers/2015/04/16/how-google-search-results-will-evolve-throughout-2015/

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Patrick Findlay's curator insight, April 27, 4:22 AM

Some wise tips to stay ahead of the SERP changes to come :)

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Old SEO vs New SEO: The New Way Must Replace the Old Way

Old SEO vs New SEO: The New Way Must Replace the Old Way | SEO and Social Media Marketing | Scoop.it

We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.

 

As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.

 

Read more at:

http://www.business2community.com/seo/seo-new-way-must-replace-old-way-01204417

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Sylvie Bédard's curator insight, April 15, 9:28 AM

Voilà qui est bien résumé!

Patrick Findlay's curator insight, April 15, 9:50 AM

Why yesterday's #SEO has to be replaced by a newer and more optimized version today. 

Nomad Communications's curator insight, April 15, 3:29 PM

Getting harder and harder to break through the clutter. Google is moving the goal posts.

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How To Improve Your Performance In Personalized Search

How To Improve Your Performance In Personalized Search | SEO and Social Media Marketing | Scoop.it

Search results don't show up the same way for everyone and Rand Fishkin covers five ways in which we can improve our sites' performance in an increasingly personalized world.

 

Read More: http://moz.com/blog/perform-better-in-a-personalized-world-whiteboard-friday

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5 Outdated SEO Strategies That Could Be Killing Your Rankings

5 Outdated SEO Strategies That Could Be Killing Your Rankings | SEO and Social Media Marketing | Scoop.it

When approaching SEO for your site, keep in mind that you can never lose by creating a steady stream of high-quality content that provides true value to your readers. There is no “quick fix” when it comes to earning high rankings, and anything that seems to good to be true – probably is.

 

This post will walk you through five outdated strategies that may actually be killing your rankings:

 

1. Only adding short-form, thin content
2. Over-optimizing your internal links
3. Targeting a page for a single keyword 
4. Spammy guest blogging
5. Ignoring the power of social media Read

More: http://www.forbes.com/sites/johnrampton/2015/03/11/5-outdated-seo-strategies-that-could-be-killing-your-rankings/

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Linda Greenleaf's curator insight, March 15, 10:54 PM

Social media policy is being treated as a peripheral issue in strategy.

Is should be in the top 5.

Nedko Aldev's curator insight, March 16, 9:20 AM

 

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Paul Roberts's curator insight, March 22, 4:56 AM

Can't just cut and paste other people's content anymore to maintain your SEO.  Got to create your own original, long form content like audio and video to bring people back to your site, keep them there longer and keep your SEO page ranking under Google's new algorithms.  Which is why so many businesses and sponsors use our station to create their own, episodic audio content.

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Does Your URL Structure Even Help With Your Overall Traffic?

Does Your URL Structure Even Help With Your Overall Traffic? | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'Sometimes you see strange characters in URLs such as &, %, $, and @. It is more difficult for search engines to crawl websites if their URLs contain a lot of these extraneous characters.

 

If you had any doubt whether extraneous characters are important, consider the fact that Google has even gone on record to state that you should be using dashes over underscores because it affects how their search engine reads the keywords in your URL'. 


Read More: http://www.quicksprout.com/2015/04/06/does-url-structure-even-matter-a-data-driven-answer/

 
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Conners Sales Group's curator insight, April 7, 10:27 AM

Good tips. I thought underscores were preferred. I guess I need to correct those pages.

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Social SEO: A Marketer's Takeaway

Social SEO: A Marketer's Takeaway | SEO and Social Media Marketing | Scoop.it

'The best thing for an internet marketer is to follow industry approved digital marketing guidelines. He should forget the term “SEO” and focus on digital marketing instead. He should do so because Google’s latest updates have extended the territories of SEO by aligning it with social media. Digital marketing therefore, is no longer isolated from SEO, rather has become its superset.

 

The new breed of SEO is called “Social SEO”. It combines SEO as well as social media. On the upside, it yields best results for a business and streamlines the entire online marketing campaign. But on the downside, social SEO is not easy to implement and requires the online marketer to have a certain degree of expertise'.

 

Read More: http://www.steamfeed.com/rising-importance-social-seo-marketers-takeaways/

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Does Google Use Social Signals For Ranking?

Does Google Use Social Signals For Ranking? | SEO and Social Media Marketing | Scoop.it

Does any piece of content you create, whether it’s a video, an article or a blog-post, have a better chance of ranking higher on SERPs if it has more social signals (likes, retweets, repins, comments etc.) than a similar piece of content with less social ‘worth’?

 Read More: https://econsultancy.com/blog/66496-does-google-use-social-signals-for-ranking/
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10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | SEO and Social Media Marketing | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922

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How To Marry Keywords & Compelling Content

How To Marry Keywords & Compelling Content | SEO and Social Media Marketing | Scoop.it
'The death of keywords has been a bit exaggerated. Despite Google’s efforts to move towards entity search (“things, not strings“), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.

That said, it is true that some of the “old ways” of keywords optimization simply don’t work as well as they once did.

 

As Google has been inundating webmasters with pandas, penguins, and other speciesover the last few years, I’ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.

 

So, how should you be thinking about keywords in this “create great content” era ofsearch engine optimization (SEO) and online marketing?

 

In this post, Columnist Tom Demers will walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.


Read More: http://searchengineland.com/marry-keywords-compelling-content-218174



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Marco Favero's curator insight, May 15, 10:16 AM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, May 15, 11:40 PM

Actually I haven't read INTO this article yet but it's an interesting subject and I plan to explore it more.

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6 Steps To Tracking Social Media In Google Analytics

6 Steps To Tracking Social Media In Google Analytics | SEO and Social Media Marketing | Scoop.it

Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

 

 To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:

 

- Step 1: Create social media objectives and goals for your website 

- Step 2: Sign up for Google Analytics
- Step 3: Setup your Google Analytics tracking code 
- Step 4: Setup Google Analytics Goals 
- Step 5: Understanding Social Analytics Reports
- Step 6: Reporting on the data from these reports

Read More:  http://blog.hootsuite.com/tracking-social-media-in-google-analytics/

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donhornsby's curator insight, May 12, 8:02 AM

(From the article): Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | SEO and Social Media Marketing | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.

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Patrick Findlay's curator insight, May 3, 5:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 5:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | SEO and Social Media Marketing | Scoop.it

This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.

 

Read More: http://searchenginewatch.com/sew/how-to/2405970/16-ways-to-reverse-engineer-your-competitors-organic-seo-strategy

 
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Laura@BreezyHill's curator insight, April 29, 9:48 AM

This is really interesting!

Marco Favero's curator insight, April 29, 10:25 AM

aggiungi la tua intuizione ...

Mr Branson's curator insight, April 29, 5:40 PM

http://www.infogurushop.com

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The Value of Links

The Value of Links | SEO and Social Media Marketing | Scoop.it

The first thing a new SEO must learn is how Google operates. This means learning the value of links in search.

 

This valuation of links for search, and search alone, is putting the cart before the horse. Despite Google’s influence online, they do not yet control the shape of the Web. 


Links aren’t valuable because of Google; Google is valuable because of its use of links.


Read More: http://searchenginewatch.com/sew/how-to/2405738/the-value-of-links
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Marco Favero's curator insight, April 27, 1:56 PM

aggiungi la tua intuizione ...

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2014: How Important is an H1 Tag for SEO?

2014: How Important is an H1 Tag for SEO? | SEO and Social Media Marketing | Scoop.it

When focusing on on-page SEO, it's absolutely still valuable to spend some time and attention on the H1 tag.

 

Read More: http://www.searchenginejournal.com/in-2014-how-important-is-an-h1-tag-for-seo/

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Miguel A. de Jesus's curator insight, April 25, 10:12 AM

On-page SEO insights ...

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Two Sides To SEO: Generalists Vs. Specialists

Two Sides To SEO: Generalists Vs. Specialists | SEO and Social Media Marketing | Scoop.it

The role of a SEO professional is undergoing a serious transformation.

 

That led us to debating between generalists and specialists in SEO: What’s better? Do we silo ourselves into doing one thing really, really well while outsourcing or passing on referrals for what we can’t accomplish? Or do we become cross-functional digital marketers that have the ability to work across many different media and tactics?

 

Read More: http://searchengineland.com/generalists-vs-specialists-seo-214695

 
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Patrick Findlay's curator insight, April 14, 4:01 AM

Is SEO Marketing? One of the questions of interest in this article. Great read

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Why SEO Strategies Are Boycotting Your Content Marketing

Why SEO Strategies Are Boycotting Your Content Marketing | SEO and Social Media Marketing | Scoop.it

'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content?

 

Content marketing and SEO work best when done together. Content marketing isn’t “the new SEO,” and SEO alone isn’t going to drive traffic to your site. They need to work in harmony in order to achieve high rankings and ultimately provide value to your audience'.

 

Here are five ways your current SEO strategies may actually be sabotaging your content marketing efforts: http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing

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What Is Link-Building and Why Does It Matter in 2015?

What Is Link-Building and Why Does It Matter in 2015? | SEO and Social Media Marketing | Scoop.it

'Link-building is about getting the links you deserve. About going out, finding specific opportunities, and capitalizing on those opportunities.

 

Links will continue to matter in 2015, as more and more the digital world permeates into our very culture.

 

Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015'.

 

Read More: http://searchenginewatch.com/sew/how-to/2395197/what-is-link-building-and-why-does-it-matter-in-2015

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Marco Favero's curator insight, February 18, 4:00 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 19, 5:31 AM

What Is Link-Building and Why Does It Matter in 2015?

Andrew Wroblewski's curator insight, February 19, 8:36 AM

http://seorochester.blogspot.com