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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | SEO and Social Media Marketing | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing

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Techslate's comment, July 19, 2013 1:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 1:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 5:49 AM

really useful seo tips for bing

SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | SEO and Social Media Marketing | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb

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2DiFore Marketing Solutions's curator insight, August 26, 4:27 AM

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

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Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About

Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About | SEO and Social Media Marketing | Scoop.it

'Like everything else, SEO is complicated only if you are unaware of what it is. So before moving forward, it’s advisable that you get acquainted with the basics of SEO if you are new to the game.

 

Now that you have grasped the fundamentals, let’s get going with the main agenda behind producing this post: “deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know about'.


Read more at: http://www.business2community.com/seo/3-seo-techniques-probably-havent-heard-0977229#!bF6Czj
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Ken Anderson's curator insight, August 20, 1:19 PM

This is an interesting discussion.

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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | SEO and Social Media Marketing | Scoop.it
Antonino Militello's insight:

'A page that people are likely to share is a page that is more likely to rank'.

 

'If you want to rank higher, make a page that people love. Sound familiar? It should. This has been what Google has been telling us all along. Of course, you need to pay attention to keyword research and keyword usage, but focus on the visitor, the experience of humans'.

 

Read More: http://www.orbitmedia.com/blog/how-does-social-media-affect-seo/

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Jakarta Web Developer's curator insight, August 8, 7:36 AM

How Does Social Media Affect SEO?

Chris Barrow's curator insight, August 9, 3:02 AM

SEO isn't about meta-tags any more - its about sharing

Caroline Wood's curator insight, August 9, 1:49 PM

This is a brilliant resource for understanding next generation SEO. Thanks for scooping!

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How to Increase Your Instagram Engagement by 182%[Infographic ]

How to Increase Your Instagram Engagement by 182%[Infographic ] | SEO and Social Media Marketing | Scoop.it

"The one thing I’ve learned about social sites, including Instagram, is that you are not going to see results right away. But if you keep at it, you’ll start seeing traction within six to twelve months.

 

If you are going to get on Instagram, make sure you link to your website within your profile bio. Sadly, you can’t add links in any other way, but the branding exposure is still worth it". 

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Nacho Vega's curator insight, August 4, 12:02 PM

Here is exactly what you need to do in order to get maximum engagement on Instagram.

Nick Bonko's curator insight, August 8, 7:35 AM

A great info graphic that gives fantastic detail on what type of content is successful and at what time you should publish on Instagram.... Which is considered by many social media gurus to be one of the fastest growing social networks today! 

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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | SEO and Social Media Marketing | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.


All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI

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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Athena Catedral's curator insight, August 6, 1:15 AM

 Combining social & search delivers twice the results

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | SEO and Social Media Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.


Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.


Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html

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Cate Ferguson's curator insight, July 23, 8:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 4:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 4:10 AM

Content and social are the new SEO

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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | SEO and Social Media Marketing | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.


Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 


Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html

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juandoming's curator insight, July 20, 8:25 AM

add your insight...


Crystal Wells's curator insight, July 21, 1:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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7 Reasons Why Your Business Must Use Social Media Marketing

7 Reasons Why Your Business Must Use Social Media Marketing | SEO and Social Media Marketing | Scoop.it

Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience. 

 

SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects. 

 

Read More: http://www.mensxp.com/work-life/business-skills/23164-7-reasons-why-social-media-marketing-is-an-absolute-must.html

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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | SEO and Social Media Marketing | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html

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Should You Write Your Blog Posts For Google or Social Media?

Should You Write Your Blog Posts For Google or Social Media? | SEO and Social Media Marketing | Scoop.it

You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.


Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!


Read More: http://marketingartfully.com/2014/06/26/content-marketing-should-you-write-your-blog-posts-for-google-or-social/

 

 

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Tim O'Keefe's comment, June 27, 1:55 PM
Write for both. If you social is syndicated right you can get seo love. for original post or syndicator
Sameep Shah's curator insight, June 28, 10:32 AM

I'll have to agree since my google search is better then social traffic.

Próspero Morán's curator insight, July 2, 10:21 AM

La difícil decisión que debemos tomar en #periodismo digital:

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How to Use Google Plus for Marketing [INFOGRAPHIC]

How to Use Google Plus for Marketing [INFOGRAPHIC] | SEO and Social Media Marketing | Scoop.it

Neil Patel: "Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it!

 

As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business".

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wanderingsalsero's curator insight, June 15, 5:26 PM

You know... I REALLY have a hard time feeling friendly toward Google.  Or YouTube, for that matter.  They're both arrogant as the day is long.  I mean, where else would any sane person do business with somebody where you couldn't even talk directly to a manger...let alone the 'owner'.

 

They get all pissy and and toss people off of their platforms with virtually zero recourse at all while at the same time giving the government any and all information they want while ALSO taking our information and using it either (a) for their own purposes and/or (b) against us.

 

That's good service?

 

I recall hearing that Google+ is changing into another animal now that the original founder has departed.  That's the way these guys do it.  They're digital 'pushers'.... get you hooked and then raise the price.

Gareth Harris's curator insight, June 16, 3:35 AM

Do you use Google+? This article shows wow to Use Google Plus for Marketing.

Sara Greenfield's curator insight, June 20, 5:30 AM

What a fantastic Infographic

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | SEO and Social Media Marketing | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 

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Marco Favero's curator insight, June 8, 6:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 8, 9:55 PM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 10:22 AM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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SEO Merges With Social Media Marketing: The Modern Approach

SEO Merges With Social Media Marketing: The Modern Approach | SEO and Social Media Marketing | Scoop.it

The modern approach to SEO marketing is one that aims to target a group of consumers to take notice of a brand for better social digital marketing success.


Read More: http://www.business2community.com/seo/modern-approach-seo-merges-social-media-marketing-0900152#!TIa7H

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Social Media Optimisation: What You Need To Know

Social Media Optimisation: What You Need To Know | SEO and Social Media Marketing | Scoop.it

What exactly is SMO? According to Wikipedia: "Social Media Optimisation (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. In general, social media optimisation refers to optimising a website and its content in terms of sharing across social media and networking sites."

 

'Google has stated that their current search engine algorithm factors in 'social signals' to help it determine where a website should rank in a search result page. Social signals are social media-related recommendations, likes, tweets or social sharing that are associated with the brand's website.

 

Currently, the value Google associates with a particular social media platform and the type of social media activity is not measurable by us. It is safe to assume that Google+, as Google's own social media platform, is the most important in terms of generating social signals. It is also safe to assume that the social signals, which are generated by Facebook and Twitter, are both significant, due to their popularity'.

 

Read More: http://www.bizcommunity.com/Article/196/669/117900.html

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Can Black Hat Social Media Impact SEO?

Can Black Hat Social Media Impact SEO? | SEO and Social Media Marketing | Scoop.it

'In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search engines’ guidelines or terms of service. (Conversely, “white hat SEO” refers to SEO techniques and tactics that are ethical — i.e., fall within the search engines’ guidelines.)

 

You won’t find many definitions for “black hat social media,” so allow me to define it here. Black hat social media is an attempt to utilize a social media site for some kind of gain, using methods that are outside the social media website’s guidelines.

 

So, Can black hat social media impact SEO'?

 

Read More: http://searchengineland.com/blackhat-social-media-affect-seo-199516

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Creating Social Media Micro-Content With Long-Tail SEO

Creating Social Media Micro-Content With Long-Tail SEO | SEO and Social Media Marketing | Scoop.it

"Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source.


With the increasing domination of social media in the marketing industry, there’s been a growing change in the focus of marketers split amongst a few channels mainly search engine optimization and social media marketing.

 

In order to see both short-term and long-term results from your marketing, create micro content on a regular basis for your social channels in order to emulate the results typically seen from long-tail SEO".


Read More: http://thenextweb.com/socialmedia/2014/08/03/best-worlds-create-long-tail-seo-strategy-social-media-micro-content/

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SEO Then and Now

SEO Then and Now | SEO and Social Media Marketing | Scoop.it

With the surging popularity of online search and the globalization phenomena spreading across a multitude of countries, online search became a hot topic.


Read more: http://www.business2community.com/seo/seo-now-0954827#!bsO6yL

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | SEO and Social Media Marketing | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 

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Alfonso Gomez's curator insight, July 29, 1:30 PM

Genial, so I can keep the real interest the es of a succesful person

Robbie Richards's curator insight, August 5, 6:46 PM

Rand FIshkin from Moz delivers another impressive White Board Friday. This time he demonstrates how to simplify the SEO testing phase. Something that is typically very challenging and off putting for many SEO professionals and business owners. 

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Social Media Is The New Blackhat

Social Media Is The New Blackhat | SEO and Social Media Marketing | Scoop.it

Just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

 

Read More:  http://www.forbes.com/sites/johnrampton/2014/07/21/social-media-is-the-new-blackhat/


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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

How to Sell Your SEO Plan With 5 Slides in 5 Minutes | SEO and Social Media Marketing | Scoop.it

Let's figure out how to break the ice and move things forward toward SEO greatness.

 

To start, here are five basic tips that apply to all five scenarios:

 

1. Commit yourself to learning their frame of reference, and their language. Are they financially-minded? Technical? Show-me-the-money types? Where are they coming from? Nothing else you do will matter unless you figure these things out.

 

2. Get them to specifically define their objections. The more well-defined the better, but don't wear out your welcome asking for more details. You want them willing to listen when you're ready to tell them your point of view. Listen attentively, and respectfully.

 

3. After they have clearly defined their objections, let them know that you would like to pull together some information/data to help them see an alternative point of view. Ask for a second meeting and promise that you will lay it out for them in 15 minutes or less.

 

4. Recognize that you have no more than five minutes to make your pitch. It doesn't matter how long the meeting is scheduled for, you have five minutes to win the day, or not. After that, their minds will already be wandering. That's why you're going to do your pitch in five slides.

 

5. Don't meet before you're ready. Postpone the planned meeting (no more than once) if you aren't prepared. Your best opportunity is available only once, so don't blow it. 

 

Read More: http://searchenginewatch.com/article/2355037/How-to-Sell-Your-SEO-Plan-With-5-Slides-in-5-Minutes?utm_medium=twitter&utm_source=marketaire.com

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The New Paradigm Of SEO

The New Paradigm Of SEO | SEO and Social Media Marketing | Scoop.it

Each guru SEO idiot on the planet thinks they are the Hero when they are just another iteration of a bug in the system that is allowed to exist.  That’s right, ding-dongs.  Google allows you to exist.

 

Now consider the implications of this new paradigm of thinking about SEO.


Read More:  http://www.tricklecheddar.com/the-new-paradigm-of-seo/

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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | SEO and Social Media Marketing | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html

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Próspero Morán's curator insight, July 2, 10:19 AM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 7:00 AM

Thanks for the share!

Robbie Richards's curator insight, July 16, 8:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | SEO and Social Media Marketing | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX

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Sue Walsh's curator insight, June 23, 9:12 PM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 1:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | SEO and Social Media Marketing | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 

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Athena Catedral's curator insight, June 12, 7:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 4:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 5:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | SEO and Social Media Marketing | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.


As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/

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Richard Shulman's curator insight, June 6, 7:34 AM

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.