If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process.
We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end.
Successful link building requires a clear understanding of Google’s criteria for a high PageRank.
Sites are rewarded for good, original content and what Google views as “natural” link development.