The social media has very power resource and very supportive to the SEO process. But, there is a challenge to make the things with the real progress of steps to make the prefect resource on the social media.
And, it affects the SEO strategy due to some reason because of the social media has supported to all aspects of resource to build the website capability at the time SEO process are caused.
Sometime your website can facing the impact upon search engine ranking because of the social network interaction is not a relevant resource. So think about how to improve the search engine ranking with the support of social media?
So you should determine the real fact about the causes and how to be taken the effect.