How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.
Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy.