Over at Entrepreneur, Jayson DeMers wrote a controversial SEO guide that is technically correct, but potentially misleading to small businesses.
His thesis is pretty straightforward: "The happier your users are when they visit your site, the higher you're going to rank." Simply put, you don't need advanced technical skills to do SEO right. Just create great content, lower your bounce rate, and watch your rankings rise.
He suggests that the key to successful SEO campaigns involves six points:
Neil Patel: 'The bad news is that 80% of SEOs and marketers do keyword research wrong.
They plug in a main keyword into Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.
But here’s the thing: literally thousands of other marketers and SEOs have already searched that exact same keyword.
Unless you’re very lucky, you won’t find anything resembling a low-competition keyword to target.
Now, if you have a site with the authority of Quick Sprout, that’s not a big deal. But if you’re working with a less authoritative domain, or a brand new one, you need to find realistic keywords to rank for.
The good news is that the keyword planner only shows a very small portion of keywords you can target.
If you can find “hidden” keywords that have a decent search volume, but less competition, your organic search traffic will grow rapidly.
Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.
While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.
If I were to cover this subject in depth, I would have to create another advanced guide.
Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'.
The bottom line is that SEO for marketing shouldn’t feel like time-consuming voodoo. A few simple micro-decisions can yield a world of difference in terms of your search visibility and rankings. These three steps will give you the structure and perspective that you need to kickstart your process.
Google is becoming increasingly adept at recognizing links built in an attempt to game search engine rankings, and they are discounting the value of those links (sometimes even penalizing sites with large numbers of these “unnatural links”). There simply is no sustainability in trying to manipulate the algorithm.
The question has now become what it always should have been: “How can I improve my authority, relevance, and value online? And how can I ensure that Google recognizes my site’s importance appropriately?”
Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?”
The best way to find out how to hone in on the best topics for your niche is to perform keyword research in places in addition to Google AdWords, which provides good results, but not narrow ones. There are a few areas in which to accomplish this:
- Online education sites such as Udemy, edX, ed2go, and iTunes
- Q&A sites like Quora, Yahoo Answers, Wiki Answers, and Ask.com
'Local SEO can be an incredibly complex endeavor. This is especially true when multiple locations are involved. However, by following best practices, keeping in mind Google algorithm updates, sound research, and assessing your strategy accurately, you will be able to obtain high local SEO rankings without causing the next heart attack-inducing penalty to hit your site.
Our latest complete guide to local SEO comes to you from SEO expert Brian Harnish.
Off page SEO techniques mainly focus on Social Media, bookmarking and building links.
Search engines have a very complex algorithm working behind the scene which tries its best to show the most relevant content available on the internet according to the search. These algorithms scan a huge database within seconds, so it becomes even more important to get your SEO techniques right.
Off page SEO technique is decided on factors such as references from any other websites, their presence on social media platforms like Twitter, Facebook etc., one which has been shared on lot of forums and one which has been bookmarked.
By implementing successful off-site SEO strategy, the website will enjoy certain privileges.
'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.
Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.
These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.
Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.
When search engines first revolutionized the Internet by indexing web pages and making it easier for people to find content by subject, those at the forefront of the industry quickly realized the value of maximizing their visibility through these search engines.
They surmised that a few identifiable criteria were used by the algorithms to understand websites and match them with searchers. Thus began the rise of ‘blackhat’ SEO tactics, such as keyword stuffing and backlinking.
The psychology of the consumer has been changing, however. Consumers are more sophisticated and better at inputting queries that help them quickly find what they are looking for. They are less likely to sift through second and third pages of results, especially on mobile devices.
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.