As the name suggests, social search combines the depth of social and the breath of search. It is a type of web search that takes into account the ‘social passport’ of the person initiating the query.
In essence, the social passport refers to the global mapping of users and how they are related online.
Social search takes into account varying sources of metadata, such as tags, social ranking, news, images, videos, knowledge sharing and other web pages.
Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through both social and organic search.