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Will Social Signals Become The New Link?

Will Social Signals Become The New Link? | SEO and Social Media Marketing | Scoop.it

What if Social Media integration took over in terms of the future of Search Engine Optimization?  

 

In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

 

Read More: 

http://www.searchenginejournal.com/will-social-signals-replace-links/58027/

 

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Marleen van Thiel's curator insight, February 26, 2013 11:49 AM

YEP!!!

2DiFore Marketing Solutions's curator insight, February 27, 2013 7:55 AM

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

Neil Ferree's curator insight, February 27, 2013 11:09 AM

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | SEO and Social Media Marketing | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.


Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/

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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

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The First 7 Links You Should Build in 2016

The First 7 Links You Should Build in 2016 | SEO and Social Media Marketing | Scoop.it

'This post outlines seven healthy links you can build in 2016. They’re not all quick, easy, or cheap, but almost every good link I’ve ever built has required real time, thought, and effort.

 

These seven ideas are a great starting point. There are plenty of other links you can build, of course, but sometimes you have to think just a little bit outside the box.


If you’re interested in sustainable links and more relevant web traffic, read on. If you want something quick and easy, there are posts on other websites to help with that. If you run a real business or work with clients, who run real businesses, just make sure the links you build are earned and will benefit your website in the long-run.

 

Read More: https://www.searchenginejournal.com/seo-101-first-7-links-build-2016/154617/

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The Perfect On Page SEO Checklist for 2016 [Infographic]

The Perfect On Page SEO Checklist for 2016 [Infographic] | SEO and Social Media Marketing | Scoop.it

This is an on page seo checklist created by Neil Patel that every website should be taking advantage of. 

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Treathyl Fox's curator insight, January 16, 1:56 PM

Valuable SEO infographic.  Simplifies the mystery.

newstoworld.com's curator insight, January 17, 12:58 AM

http://www.newstoworld.com/business-news-publishing/


Business | Free URL Submission Websites | News To World

Antonio Fernández Alonso's curator insight, January 22, 6:36 AM

No dejes pasar ningún punto importante que podrían mejorar tu SEO On-Page.

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The Power Of Evergreen Content For SEO

The Power Of Evergreen Content For SEO | SEO and Social Media Marketing | Scoop.it
What is evergreen content? What makes it so? 

Well, it's content that works over a longer period of time. It delivers traffic, leads, social shares, and can occupy valuable positions in the search rankings for months or even years after the publish date.

 

To do this, the content needs to be relevant to users, therefore it has to be well written, useful and to address the needs of your audience.  

 

Read More: http://searchenginewatch.com/sew/how-to/2440770/the-power-of-evergreen-content-for-seo

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Marco Favero's curator insight, January 11, 8:58 AM

aggiungere la vostra comprensione ...

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3 Simple SEO Strategies That You Probably Forgot

3 Simple SEO Strategies That You Probably Forgot | SEO and Social Media Marketing | Scoop.it

You can’t have “good SEO” unless you have a good user experience. Why not?

 

- To have “good SEO,” you must have great content (a beneficial user experience);

 

-  To have “good SEO,” you must have a functional site (an error-free user experience);

 

- To have “good SEO,” you must have logical site navigation (an easy user experience);

 

- To have “good SEO,” you must have relevant keywords (a relevant user experience);

 

- To have “good SEO,” you must have quality backlinks (a trustworthy user experience).

 

In this article, Neil Patel will share three SEO strategies. They’re so simple, you might be surprised. But at the same time, you might be shocked that you’ve overlooked them.

 

Read More: https://www.searchenginejournal.com/3-super-simple-seo-strategies-you-probably-forgot-about/147279/

 
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A Holistic Approach to SEO

A Holistic Approach to SEO | SEO and Social Media Marketing | Scoop.it

SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing.

 

Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.

 
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Topical Optimization Versus Keyword Optimization

Topical Optimization Versus Keyword Optimization | SEO and Social Media Marketing | Scoop.it

Many are proclaiming that keyword research is dead, and you might assume I’ve drawn the same conclusion. I haven’t. In fact, I think keyword research is more important now than ever, if we are going to write topically optimized content.

 

But the focus of our efforts isn’t on finding keywords just so they can be sprinkled into the site’s content. Instead, we focus on organizing the keywords into meaningful topical groups and considering searcher intent. From that, we are able to create meaningful, authoritative content.

 

Read More: http://searchengineland.com/goodbye-keyword-optimization-welcome-age-topical-optimization-237770

 
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Panos Fotiadis's curator insight, December 18, 2015 2:37 AM

An interesting article for SEO

Marco Favero's curator insight, December 18, 2015 3:57 AM

aggiungere la vostra comprensione ...

Shubham Kumar Singh's comment, January 3, 11:31 PM
http://www.websoles.com/Blog/seo-tools-and-best-2015-free-blogging-toolset/
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The 6 Key Skills of a Brilliant Content Marketer

The 6 Key Skills of a Brilliant Content Marketer | SEO and Social Media Marketing | Scoop.it

'Content marketing—the modern version of it—didn’t really become popular until the last few years.


And while the future looks bright for content marketers of today, who knows if the subject will ever make its way to mainstream education.


If you really want to be a great content marketer, there’s only one place for you to get your education: The real world.


Well, there are 6 skills that I believe all great content marketers need.


I’m going to tell you what they are and go into detail about why they are important and howyou can develop them'.


Read More: http://www.quicksprout.com/2015/11/30/the-7-key-skills-of-a-brilliant-content-marketer/

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Jacob Simmons's curator insight, December 2, 2015 9:30 PM

As an artist, its always good to understand your marketing strategy, wih a greater insight you have better sense of direction in whatever it is you choose to do

Shubham Kumar Singh's comment, January 3, 11:31 PM
http://www.websoles.com/Blog/seo-tools-and-best-2015-free-blogging-toolset/
María Dolores Díaz Noguera's curator insight, January 27, 6:45 AM

Habilidades necesarias..The 6 Key Skills of a Brilliant Content Marketer | @scoopit via @amisant http://sco.lt/...

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10 Steps to Effective Website Content and Copy

10 Steps to Effective Website Content and Copy | SEO and Social Media Marketing | Scoop.it

Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation.


Combining the thoughtful and relevant allure of content marketing with the practical and fundamental techniques of search engine optimization is what is going to take your website content from simply existing to super effective!


10 Effective Website Content and Copy Steps Condensed:
 

- Step #1: Get to Know your Audience & Target Market

- Step #2: Organize Content Across Your Website Strategically

- Step #3: Connect Your Content with Search Results

- Step #4: Follow the Basics of Formatting On Page Text for SEO
- Step #5: Follow the Basics of Formatting Images for SEO
- Step #6: Don’t Underestimate the Value of New Article Titles
- Step #7: Tag Your Content Wisely
 - Step #8: Use Consistent Formatting
 - Step #9: Utilize the Value of your Social Reach
 - Step #10: Prepare to Pivot


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Even If A Brand Can't Do SEO, It Can Still Do Local SEO

Even If A Brand Can't Do SEO, It Can Still Do Local SEO | SEO and Social Media Marketing | Scoop.it

If your company has a physical presence (aka a headquarters or sales office), then we strongly urge you to shift your focus from “national” SEO to “local” SEO, even if you don’t think you should be targeting local search queries.

 

Here’s why: http://searchengineland.com/even-brand-cant-seo-can-still-local-seo-236129

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donhornsby's curator insight, November 23, 2015 4:29 PM

(From the article): Local queries are often not as competitive as “National” queries for multi-location brands. The above screenshot is a perfect example of a B2B query that a national plastic molding company could compete at if they had a local presence in the Bay Area.

 

Multi-location companies often have an edge over single location companies in that each location can be a source of citation backlinks which, in turn, will help every other location’s ability to rank in the Local packs. In many cases, we have seen positive traffic impact for these types of businesses within a few weeks of claiming and updating their Google My Business pages and optimizing their local citations.

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Accidental SEO Tests: When On-Page Optimization Ceases to Matter

Accidental SEO Tests: When On-Page Optimization Ceases to Matter | SEO and Social Media Marketing | Scoop.it

One of our earliest accidental SEO tests showed that title tags don’t impact rankings at all on a well-optimized page. Our theory is that there is an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank.

 
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Saying No to a Link

Saying No to a Link | SEO and Social Media Marketing | Scoop.it

In the link building world, a “yes” makes our day. That means our outreach is on point, our strategies are sound, and our content is killer.


But once in a while, link building means saying “no”, and “yes” can be a four letter word.


Read More: http://www.searchenginejournal.com/link-building-means-saying-no/143583/

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Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]

Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic] | SEO and Social Media Marketing | Scoop.it

Want to increase your website traffic via organic search? Start by ensuring you aren't making any of the most common SEO mistakes on your website.

 

Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.

 
Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them: http://blog.hubspot.com/marketing/seo-mistakes-to-avoid
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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | SEO and Social Media Marketing | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 
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Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 1, 9:53 PM

Really interesting info!

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The Complete Guide to Building a Successful YouTube Channel

The Complete Guide to Building a Successful YouTube Channel | SEO and Social Media Marketing | Scoop.it

'There are opportunities everywhere for content marketers.

 

Different channels, different types of content, and different websites.

 

One that I think is criminally underutilized is a little site you might have heard of: YouTube.

 

YouTube is a fantastic marketing opportunity for businesses interested in content marketing.

 

Almost all audiences use YouTube, and there really isn’t too much competition yet'.

 

Read More: http://www.quicksprout.com/2016/01/22/the-complete-guide-to-building-a-successful-youtube-channel/

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3 Methods For Defining Your SEO Content Needs

3 Methods For Defining Your SEO Content Needs | SEO and Social Media Marketing | Scoop.it

'Creating a successful content strategy is no easy task. It takes time, effort and a true understanding of what it is your users want.

 

By evaluating existing content, talking to customers and analyzing search results, we can combine the information to fill content gaps and create content our audience is actually looking for'.

 

Read More: http://searchengineland.com/3-methods-define-content-needs-240420

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How Content Will Change SEO in 2016

SEO to Social Media: It’s definitely here. The great shift from what used to be just SEO for researches will now be transferred to whatever Social Media has to offer.

 

Most of these mobile users skip the use of the search engine.

 

Consumers have become more interested in visually-rich data that they would rather do their search through social media.

 

They even prefer the use of infographics and that’s where you can combine content and visuals and make it work.

 

See More At: http://www.socialmediatoday.com/marketing/how-content-will-change-seo-2016

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Content Standards by Google Search Guidelines

Content Standards by Google Search Guidelines | SEO and Social Media Marketing | Scoop.it

One of the most important takeaways from the Google’s Search Quality Evaluator Guidelines as a whole is the need for expert writers to add a true level of authority to the content.

 

Someone who, as Google says, has real-life experience in what they’re writing or talking about. Hence, a big need for expert writers and authors to produce content in an industry they already know.

 

Let’s discuss this and what you need to know: https://www.searchenginejournal.com/google-says-need-expert-writers-content-standards-new-search-guidelines/147151/

 
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Scaling Manual Link Building

Scaling Manual Link Building | SEO and Social Media Marketing | Scoop.it

Manual link building is the only way to get all the links you deserve, and the types of real links Google wants to count.

 

However, manual link building is difficult to scale because it requires dedicated human link builders. The key to scaling manual link acquisition lies within building teams.

 
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Marco Favero's curator insight, December 22, 2015 3:18 PM

aggiungere la vostra comprensione ...

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The Power Of Social Media and SEO

The Power Of Social Media and SEO | SEO and Social Media Marketing | Scoop.it

'While social media doesn’t necessarily have a direct impact on search ranking, it is an important part of SEO.

 

Social media puts you in front of your audience and helps to expand your online reach more quickly. It drives referral traffic and engagement, both of which can help with search ranking through natural links. Content that leverages social media as a source of link building helps improve visibility on search.

 

On the flip side, SEO helps qualify your content based on keyword research and search volume. This optimization can provide a strong case for a particular topic to be supported by content and then shared on social media.

 

Read More: http://blog.hootsuite.com/social-media-and-seo-increase-your-reach/

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donhornsby's curator insight, December 4, 2015 9:27 AM

The good folks at Hootsuite have provided a nice thumbnail sketch overview of the power of Social Media and SEO. Worth reviewing...

 

(From the article): Expand your reach and connect with influencers within your space and connect with them offline. Attend conferences, networking events and/or connect with influencers over Skype, Google Hangouts or chat over the good old telephone. By whatever means to build a relationship and discuss how you and the other party can benefit each other through projects online. By working with people offline you can often get opportunities online through the relationships you’ve built.

Marco Favero's curator insight, December 5, 2015 4:35 AM

aggiungere la vostra comprensione ...

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8 Ways to Drive Traffic to Your Blog with Facebook

8 Ways to Drive Traffic to Your Blog with Facebook | SEO and Social Media Marketing | Scoop.it

'Did you know Facebook posts can show up in Google Search results? Another useful strategy for garnering additional traffic from your Facebook posts is to optimize your post content for Search Engine Optimization (SEO).

 

What this means is think about phrases people might search for in a search engine that would bring people to your blog, and inject those keywords into your posts introductions on Facebook'.

 

Are You Ready to Drive More Traffic to Your Blog from Facebook?

 

Read More: http://www.searchenginejournal.com/8-creative-ways-drive-traffic-blog-facebook/145483/

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10 Ways To Improve Your SEO With Social Media

10 Ways To Improve Your SEO With Social Media | SEO and Social Media Marketing | Scoop.it

Do you know that your site’s SEO can vastly improve with the help of social media?

 

Yes, your various social media accounts can increase your SEO.

 

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

 

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

 
Social media is one way to syndicate the information about a particular article you’ve written for your website. As most people are active on the net and usually have different social media accounts, you can inform as many people as you want about updates on your site or business.

 

You would often see articles or article URLs being shared on Facebook, Twitter, LinkedIn and other social media sites.

Does this really affect your site on search engine results?

 
Here are 10 steps to improve your SEO through social media: http://www.massplanner.com/10-ways-to-improve-your-seo-with-social-media/
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Sanjana Singh's curator insight, November 10, 2015 5:34 AM

Yes, how can you ignore social media when all the relevant conversation happens around social channels? Social channels are used to know the pulse of the people and also to influence their buying behavior. In fact, we are living in an age, where we talk more on social media and less in real life; thanks to the advent of messaging and networking sites such as whatsapp etc. It's therefore required that social channels be used to promote your brand and visibility. Google has already accepted that social is considered as a ranking signal and Bing shouts it out loud.   

 

Sanjana Singh is a content marketing professional from Techmagnate. www.techmagnate.com is India’s top digital marketing agency and SEO services company. It’s based in New Delhi, India and provide full-suite Internet marketing services. Subscribe to our blog and get latest updates on digital marketing, SEO, and content marketing. 

Braden O'Neill's curator insight, November 18, 2015 7:32 PM

One key component of an online marketing strategy is to implement is well-oiled social media strategy. It's the first and most basic step when it comes to promotion and audience building. On top of this, however, your activity on social media can have a lasting effect on your SEO. Who knew! Well, check this out to learn more.

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Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You

Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You | SEO and Social Media Marketing | Scoop.it

'One small problem with metrics: Although metrics are important, they do have limitations.


It’s not always possible to find a metric that completely represents your goal.


Additionally, you might have multiple goals, and one metric will never tell you how you’re doing across all of them at once.


The simple solution is to track multiple metrics.


By combining several important KPIs, you can get an overall picture of your progress.


If you’re investing in content marketing, you’ll care not only about increasing page views but also making sure that those page views are resulting in engagement, growth, and profit.


Everyone has slightly different goals even if they’re similar. 


Which is why I’m going to go through the 23 best content marketing metrics to track.


I’ll explain when you should and should not track each of them so that you can find a combination that works for you':

http://www.quicksprout.com/2015/11/18/is-your-content-marketing-profitable-here-are-22-metrics-that-will-tell-you/

 
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Marco Favero's curator insight, November 19, 2015 4:15 AM

aggiungere la vostra comprensione ...

GemaGarrido's curator insight, November 19, 2015 10:32 AM

Buen resumen sobre métricas y criterios generales de medición #GA. 

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How to Do Curated Content RIGHT: A Step-by-Step Guide

How to Do Curated Content RIGHT: A Step-by-Step Guide | SEO and Social Media Marketing | Scoop.it

'One of the most effective types of content (when you look at results vs time to create) is curated content. 


Curating content is a great way to save time while also creating high value content that your readers will love.


It can attract shares and traffic and is a great way to open a dialogue with influencers you’d like to connect with'.


Follow the 5 steps in this post, and you’ll have a killer curated piece of content to show the world: http://www.quicksprout.com/2015/11/11/how-to-do-curated-content-right-a-step-by-step-guide/

 

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Charlotte's curator insight, November 12, 2015 5:47 AM

Comment réussir sa veille et proposer des contenus attractifs à vos communautés

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Should I focus on SEO or Content marketing?

Should I focus on SEO or Content marketing? | SEO and Social Media Marketing | Scoop.it

'If both SEO and content marketing are useful for a business, then which one is better for you?


The answer is both.


Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business.


And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business'.


Read More: http://www.quicksprout.com/2015/11/02/how-to-combine-seo-with-content-marketing-to-maximize-traffic/

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donhornsby's curator insight, November 2, 2015 5:44 PM

(From the article): Instead of just trying to get search engine traffic for an article, you can also use content marketing tactics and promote it on social media.


But there are differences: It’s naive to think that content marketing is exactly the same as SEO even though some over-optimistic marketers seem to think that way.


SEO certainly fits well into most on-page and off-page aspects of content marketing. However,technical SEO is pretty far removed from content marketing.