'Add social search to your kit of SEO and paid search. Building influencers, online communities, and social at scale is the new search. Forward thinking marketers are beginning to use social search to understand the social behavior of their clients and acting on it'
'Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.
Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using the software that best fits your needs? Do you have a great tool idea to build and you are not sure what the competition looks like?
Competition is your business catalyst only if you know how to approach competitive research properly'.
For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that to change, given how Google doesn’t suppress other types of paid content.
The change may help people value news content more. It might also produce real revenues for news publishers, if they can come together on an “all access” subscription plan run through Google.
Many news publications have “paywalls,” where people can’t read content unless they have a paid subscription. Some of these are very strict, such as with The Times of London. If you don’t pay, you don’t get to read. Some are “leaky,” such as with the New York Times. It allows people coming from Google or from social networks to read some or all content for free.
Keywords Are Key. Strong, optimized written copy is the most critical part of any SEO initiative.
But before the first sentence, tagline or headline are written, first venture into the heart of search optimization by identifying those keywords and key phrases your target audience is likely to use when searching for your website, articles, blog entries or other content initiatives, as well as for individual pages or specific pieces of content within a website or blog.
Columnist Rebecca Lieb explains why SEO and good content go hand in hand.
'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.
With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.
'Search engine results pages (SERPs) have traditionally listed the top ten results for any given search query. If you could get rank ten or higher (ie, on the first page of Google’s search results), you’d open the door to website traffic.
In response to all the recent changes Google has made to SERPs already and in anticipation of further changes to come this year, make sure your site offers plenty of functionality, and take advantage of as many other mediums as possible.
Get yourself in the news, post on social media channels, and try to avoid giving basic types of answers that the Knowledge Graph will present.
Instead, stay focused on niche information and start hedging your bets for online visibility—search marketing will only become more competitive as the SERPs continue developing, so branch out to solidify your online reputation for years to come'.
We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.
As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.
When approaching SEO for your site, keep in mind that you can never lose by creating a steady stream of high-quality content that provides true value to your readers. There is no “quick fix” when it comes to earning high rankings, and anything that seems to good to be true – probably is.
This post will walk you through five outdated strategies that may actually be killing your rankings:
1. Only adding short-form, thin content 2. Over-optimizing your internal links 3. Targeting a page for a single keyword 4. Spammy guest blogging 5. Ignoring the power of social media Read
Neil Patel: 'Sometimes you see strange characters in URLs such as &, %, $, and @. It is more difficult for search engines to crawl websites if their URLs contain a lot of these extraneous characters.
If you had any doubt whether extraneous characters are important, consider the fact that Google has even gone on record to state that you should be using dashes over underscores because it affects how their search engine reads the keywords in your URL'.
What’s more important than writing great content? Making sure people can find it!
While search engine algorithms are getting better at discovering and ranking new content on the web, there are still a lot of things you can do to influence that process. Publishing content to a blog is only the first step in the promotion process.
Doing only that doesn’t guarantee anyone will see it. You have to go the extra mile to get your content in front of eyeballs!
Does any piece of content you create, whether it’s a video, an article or a blog-post, have a better chance of ranking higher on SERPs if it has more social signals (likes, retweets, repins, comments etc.) than a similar piece of content with less social ‘worth’?
Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.
How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.
'The death of keywords has been a bit exaggerated. Despite Google’s efforts to move towards entity search (“things, not strings“), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.
That said, it is true that some of the “old ways” of keywords optimization simply don’t work as well as they once did.
As Google has been inundating webmasters with pandas, penguins, and other speciesover the last few years, I’ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.
So, how should you be thinking about keywords in this “create great content” era ofsearch engine optimization (SEO) and online marketing?
In this post, Columnist Tom Demers will walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.
Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.
To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:
- Step 1: Create social media objectives and goals for your website
- Step 2: Sign up for Google Analytics - Step 3: Setup your Google Analytics tracking code - Step 4: Setup Google Analytics Goals - Step 5: Understanding Social Analytics Reports - Step 6: Reporting on the data from these reports
If you want to avoid a Google penalty, you should avoid a few things:
- Duplicate or thin content – make sure your content is adding value to your readers.
- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.
- Focus on relevance – when building links, make sure you get them from relevant sites.
- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.
This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.
The role of a SEO professional is undergoing a serious transformation.
That led us to debating between generalists and specialists in SEO: What’s better? Do we silo ourselves into doing one thing really, really well while outsourcing or passing on referrals for what we can’t accomplish? Or do we become cross-functional digital marketers that have the ability to work across many different media and tactics?
'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content?
Content marketing and SEO work best when done together. Content marketing isn’t “the new SEO,” and SEO alone isn’t going to drive traffic to your site. They need to work in harmony in order to achieve high rankings and ultimately provide value to your audience'.
'Social media and search engines aren’t equipped to handle the distribution of today’s content marketing and media deluge. According to Mark Schaefer’s book, The Content Code, by 2020 the amount of information on the Internet will have grown by 500 percent.
Even at today’s rate of online publishing, social media and search engines can barely keep up fulfilling their promise of content distribution for many brands and media outlets alike'.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.