'As I’ve learned from years of blogging, long-form content is one of the best methods of making your site stand out from everyone else’s.
Of course, your content can’t just be long. It also has to be deep. If you can nail it, you’ll drive a ton of traffic and gain thousands of followers.
A lot of people think the formula is simple.
Yes, the formula is simple, but it doesn’t work automatically just because you have a long article. I’ve seen lots of people write super long, in-depth articles, but they’re not getting the kind of traffic they want.
That’s because they’re not thinking about some of the fundamental elements of SEO — things that your long-form blog post needs. If you have detailed long-form content, that’s awesome.
But you need to doctor it up with SEO in mind if you want the content to be effective.
Trust me, I know this can be difficult. You’re already putting a lot of effort into the content, and it’s hard to remember all of the SEO involved.
'Long-tail keywords are highly specific search phrases with low search volume, which communicate a certain searcher intent clearly. Because of their specificity, long-tails are usually three or more words long.
This post will show you why long-tails are unbeatable sources of targeted traffic, and share a simple framework you can use to research long-tail keywords, optimize your pages for them, and start growing rankings'.
'Focusing on social media more than links. There’s no doubt that social media marketing is highly effective. However, it’s not a substitute for intentional link building.
While there are certainly indirect SEO benefits to social media, links have a proven, dramatic impact on rankings. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, domain and page-level links were shown.
This post will look at 10 SEO mistakes you need to avoid in order to keep your rankings up in 2017 and beyond'.
If you want a thriving site in 2016 and beyond, you have to have a firm grasp of SEO principles.
And if you go beyond the basics, it’s even better.
Need another reason to start taking SEO seriously? Here’s one: as SEO moves forward, many sites will stay in the past. They won’t pay attention to Google’s algorithm updates or the effect of mobile use on SEO.
But if you stay up-to-date with SEO, your site will improve by leaps and bounds while your competitors’ sites get left behind in the dust.
You can tell I’m a fan of SEO. That’s because I know the power of SEO. It’s not an outdated gimmick—it’s a long-term strategy with lasting benefits.
To get you started on the path to SEO mastery, here’s a list of 14 advanced SEO tactics your competition doesn’t know about.
'As you probably already know, SEO is split into two main worlds: onsite and offsite optimization.
Onsite optimization refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual pages. Offsite optimization refers to everything that happens outside that world, including links pointing to your site, social media activity of your brand and your users, guest posts, and so on.
This guide is exclusively about onsite optimization. I’ll be writing more about offsite optimization in future guides, but first, I want to explain the essence of onsite optimization, why it’s important, and what you need to do to be successfulSo you’re into SEO and you’re ready to get your hands dirty'.
Let’s look at the simple, technical elements Google uses to rank your page: a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).
'The truth? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it’s quite the opposite.
Obviously SEO is one of the best skills that you can possibly learn, but in order to succeed with it, you need to do the most amount of work for the least initial return. It’s a slow, steady and painful process, but that’s also the nature of the beast.
Simply put, in the beginning, Google doesn’t trust you. If Google doesn’t trust you, you’re not going to rank on those lucrative first-page SERPs.
You’ll be lost in the fray amidst millions of others who’re trying to claw their way to the top. So, the first real guiding principle of SEO is trust.
When you have Google’s trust, you’ll consistently rank highly. When you lack its trust, you’ll be lost in an abysmal sea of low-ranking webpages. And no one wants that'.
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
Studies show that 76% marketers use Social Media to support and boost SEO.
Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant.
'Now we have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas.
And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential. So what can it do currently, and where might it develop in the future?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.