SEO and Social Media Marketing
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Search and Social: What Marketers Need to Know About the Changing Landscape

Search and Social: What Marketers Need to Know About the Changing Landscape | SEO and Social Media Marketing | Scoop.it

Do you use social media and search to promote your business?

 

Are you wondering how the landscape of search and social is changing, and how to benefit from it?

 

To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast.

 

Read More: http://www.socialmediaexaminer.com/search-and-social-what-marketers-need-to-know-about-the-changing-landscape/

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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | SEO and Social Media Marketing | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.

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donhornsby's curator insight, August 28, 9:50 AM
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Why Smart Social-Media Marketing Is Brilliant SEO Strategy | SEO and Social Media Marketing | Scoop.it

'Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor. 


However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. 


Content amplifies your SEO campaign by attracting more links and optimizing for certain key phrases and social media feeds into your content campaign by amplifying its reach'.


But how exactly does Social Media play into SEO? Can your Social Media campaign improve your organic search rankings?


Read More: https://www.entrepreneur.com/article/280292

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Alex's curator insight, August 16, 6:57 PM
Social media is taking over!
David Picard Roussel's curator insight, Today, 7:51 AM

La base du SEO social et du inbound mais toujours aussi d'actualité comme plan! #inbound #seo

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The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword

The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword | SEO and Social Media Marketing | Scoop.it
Neil Patel: 'Ranking on the first page of Google for well-selected long-tail keywords remains one of the fastest ways to get your content in front of thousands of people. 

But how do you do this? 

 One option is to sign up with one of the shady SEO agencies that promises “first-page ranking in two weeks!”

I think we can all agree, you don’t want to do that. The days of fly-by-night-snake-oil-salesmen SEO agencies are long gone. 

If anyone promises first-position rankings, run the other way. There are no guarantees in the world of SEO.

Unfortunately, as a result of these con artists, some people think that first-page ranking is still a myth. I can’t say I blame them'.

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The Business Plan Team's curator insight, August 2, 3:43 AM
Useful insight about SEO and how to boost your marketing effort for your business plan
Anne Dupont's curator insight, August 2, 5:01 AM
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Cynthia Pinsonnault's curator insight, August 5, 9:06 AM
Ranking is possible -- with a good strategy and some hard work. " If anyone promises first-position rankings, run the other way. There are no guarantees in the world of SEO."
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SEO 101: Link Building And Off-Site Optimization (Part 4 Of 5)

SEO 101: Link Building And Off-Site Optimization (Part 4 Of 5) | SEO and Social Media Marketing | Scoop.it

'Here’s all you need to understand: this article is the fourth entry of a five-part series intended to help novice users and newcomers understand the basics of search engine optimization (SEO). 


So far, I’ve covered basic strategy and planning, on-site SEO, and ongoing content marketing. 


In part 4 of this 5-part series on SEO, we'll take a look at link building and off-site optimization: SEO: http://www.forbes.com/sites/jaysondemers/2016/07/21/seo-101-link-building-and-off-site-optimization-part-4-of-5/#1ebf6e233efb

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SEO 101: On-Site Optimization (Part 2 Of 5)

SEO 101: On-Site Optimization (Part 2 Of 5) | SEO and Social Media Marketing | Scoop.it

'On-site optimization is all about making changes to your website to optimize it for search engine visibility. I’m excluding ongoing content marketing here (though some people would include it), because I’ll be focusing on that in the next part in this series'.


So, let's take a look at the individual factors and tactics you can use to optimize your site for search engines: http://www.forbes.com/sites/jaysondemers/2016/07/19/seo-101-on-site-optimization-part-2-of-5/#2a192b006b00

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SEO 101: Building An SEO Strategy (Part 1 Of 5)

SEO 101: Building An SEO Strategy (Part 1 Of 5) | SEO and Social Media Marketing | Scoop.it

'There are many of you who have never heard of search engine optimization (SEO), and many of you who have that don’t have an accurate conception of what it entails or how it works. 


Accordingly, I’ve decided to create a 5-part series that introduces the strategy, and walks you through the best practices for building and managing a long-term campaign.  


In part 1 of a 5-part series on SEO basics, we'll introduce SEO, and walk you through best practices for starting a campaign'.


Read More: http://www.forbes.com/sites/jaysondemers/2016/07/18/seo-101-building-an-seo-strategy-part-1-of-5/#2b2cdf6775d0

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Common Black Hat SEO Methods: Buying Social Signals

Common Black Hat SEO Methods: Buying Social Signals | SEO and Social Media Marketing | Scoop.it
Maybe you’re just trying to get a better sense of some of the BlackHat SEO methods people are using the increase the number of visitors on their website, and bring in new business opportunities. 

One of the methods that has been common for a few years now, and will probably continue to be will be is buying of social signals. Why is this something that internet marketers would even spend money on, and what are the benefits of doing so?

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What do content marketers need to know about SEO?

What do content marketers need to know about SEO? | SEO and Social Media Marketing | Scoop.it

The  way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. 


Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.

Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results.


Here are some of the tactics and skills, mainly associated with SEO, that content marketers need to be aware of: 

https://searchenginewatch.com/2016/07/06/what-do-content-marketers-need-to-know-about-seo/

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How to Implement a Long-Term SEO Strategy

How to Implement a Long-Term SEO Strategy | SEO and Social Media Marketing | Scoop.it

 Today’s SEO has to withstand user search changes as they seem to come more and more quickly. Without professional help, it can be exhausting to try to take on all the link building yourself. 


Here we focus on factors that you should practice as opposed to actions that aren’t as high on the priority list. 


Read more at: http://www.business2community.com/seo/implement-long-term-seo-strategy-01582272#JlX3BPtqpqgy90TW.99

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How to speak ‘Search Engine’

How to speak ‘Search Engine’ | SEO and Social Media Marketing | Scoop.it

Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend. 


Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally. 


Read More: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/

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Does Keyword Research Even Matter Anymore?

Does Keyword Research Even Matter Anymore? | SEO and Social Media Marketing | Scoop.it

 I’m going to share with you three ways to go beyond basic keyword research. Although keyword research should still be a part of your SEO, it’s only the start.

I’m confident that these advanced research methods will add rocket fuel to your marketing, attract targeted traffic, earn valuable links, and ultimately boost your revenue. 


I will explain in detail how to use each of these powerful research methods.


Read More Here: https://www.quicksprout.com/2016/06/17/does-keyword-research-even-matter-anymore/

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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | SEO and Social Media Marketing | Scoop.it
Get content ideas, fast. All content marketing begins with content. It’s in the name after all.

As you might know, a content idea can determine the success or failure of the content before you even start. 

It’s important to get it right, and it’s a difficult thing to do.

Naturally, it can take a lot of time.

However, you can speed up the process significantly by using the tools in this section.

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Raj Shekhar-1's curator insight, May 4, 10:16 AM
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malek's comment, May 4, 7:33 PM
@Ricard Lloria got it
Minted Marketing's curator insight, May 5, 3:05 PM
Always interested in time-saving tips
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Social Media can still be used to enhance SEO

Social Media can still be used to enhance SEO | SEO and Social Media Marketing | Scoop.it

'Much has been written about the interplay between social media and search engine optimization. 


I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used'.


Read More: http://searchengineland.com/use-social-media-create-seo-success-250947

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SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide

SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide | SEO and Social Media Marketing | Scoop.it

'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.


Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.


So how in the heck are you going to build good links for SEO'?


Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/



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Voice: the future of Next-Gen Search – Expert predictions

Voice: the future of Next-Gen Search – Expert predictions | SEO and Social Media Marketing | Scoop.it
The expansion of digital systems has resulted in the recent rise of voice search.

More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. 

The development of these systems and the recent improvements in their ability to interpret natural language queries have made voice search easier and more accurate.

To adapt your digital marketing efforts to this trend, you should pay attention to how people are searching.

Here you will find some new opportunities for capitalizing on voice search growth: https://searchenginewatch.com/2016/08/04/voice-the-future-of-next-gen-search-expert-predictions/
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Madalen Ross's curator insight, August 9, 2:26 AM
Interesting digital marketing trends.
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SEO 101: Measurement And Analysis (Part 5 Of 5)

SEO 101: Measurement And Analysis (Part 5 Of 5) | SEO and Social Media Marketing | Scoop.it

'My first four parts covered how to plan a strategy, the basics of on-site SEO, the importance of an ongoing content marketing strategy, and most recently, link building and off-site optimization. 


These are fundamentals of campaign planning and execution, but now it’s time to look to reflection with part five—measurement and analysis'.


Read More: http://www.forbes.com/sites/jaysondemers/2016/07/22/seo-101-measurement-and-analysis-part-5-of-5/#4eb08ecf985e

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SEO 101: Ongoing Content Marketing (Part 3 Of 5)

SEO 101: Ongoing Content Marketing (Part 3 Of 5) | SEO and Social Media Marketing | Scoop.it
this is part three of a five-part series to explain the high-level basics of SEO, from start to finish, and in this piece we’ll cover ongoing content marketing. 

Previously, I covered how to build an SEO strategy and proper procedures for on-site optimization.

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http://www.liquidsex.us/'s comment, July 24, 12:40 AM

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Karena hal di atas, bagi sebagian orang penggunaan obat bius pil sering dimanfaatkan sebagai penanganan secara cepat dan mandiri untuk mengatasi sulit tidur pada malam hari (insomnia). Perasaan gelisah, cemas, dan jantung berdebar akibat kurangnya istirahat membuat rohypnol menjadi alternatif pengobatan insomnia bagi mereka yang telah memiliki level akut. Karena itu saat ini tablet rohypnol telah dipercaya sebagai obat bius termurah yang ampuh untuk melakukan penanganan secara cepat dan akurat.
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http://www.liquidsex.us/blog/obat-penenang-tablet-rohypnol/
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Top 11 Most Common On-Site SEO Issues

Top 11 Most Common On-Site SEO Issues | SEO and Social Media Marketing | Scoop.it
Here are the most common on-page, technical SEO issues that website owners are experiencing, along with links to our own guidance for addressing these issues: https://searchenginewatch.com/2016/07/21/what-are-the-most-common-on-page-seo-issues-and-how-to-fix-them/
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12 Unusually Simple and Helpful SEO Tips and Tricks

12 Unusually Simple and Helpful SEO Tips and Tricks | SEO and Social Media Marketing | Scoop.it
This blog first addresses the SEO trends in 2016. After that, it focuses on the 12 simplest ways to have a good start with SEO. 

If you are an entrepreneur, this blog will get you started with SEO or it will give you helpful ways to improve your SEO quickly. By quickly, I mean performing the actions, as SEO usually takes quite some to be fully effective.
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Six ways Pinterest is becoming serious about visual search

Six ways Pinterest is becoming serious about visual search | SEO and Social Media Marketing | Scoop.it
More than 2 billion searches are conducted every month on Pinterest, with people looking for inspiration, customised to everyone’s unique taste and interests.

 Pinterest isn’t new in the social media industry, but there was always a feeling that it’s underperforming, compared to its potential, especially in the ecommerce world. 

 This may change soon, as it is focusing even more on its search functionality and more specifically, on its effective visual search.


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Mobile Search – How Google Thinks About It

Mobile Search – How Google Thinks About It | SEO and Social Media Marketing | Scoop.it
If your business has a physical location, you know by now that mobile search is the new front door to your store. 

There are now more Google searches on mobile than desktop, and more than half of all web traffic now comes from mobile and tablet devices. 

In fact, every month people visit 1.5 billion destinations related to what they searched for on Google.

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The definitive SEO audit: Content and on-site (Part 2 of 3)

The definitive SEO audit: Content and on-site (Part 2 of 3) | SEO and Social Media Marketing | Scoop.it
'Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. 

Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms'.

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10 Crucial Elements of Great SEO Copy

10 Crucial Elements of Great SEO Copy | SEO and Social Media Marketing | Scoop.it

Even though SEO changes all the time, being adaptable allows you to stay on top of it and continue creating quality content, even in today’s exciting new SEO landscape. 


Here are ten tips to help you stay on top of today’s current high-quality content standards:


1. Write (& Optimize) Great Meta Content

2. Write Relevant Content Sentences for Your Embedded Links

3. Write for Readers (and RankBrain)

4. Be Useful

5. Become a Storyteller

6. Upgrade Your Visuals Beyond a Simple Screenshot

7. Pen Engaging Headlines

8. Go Mobile-Friendly

9. Create a Sitemap

10. Avoid Keyword Stuffing


While SEO is anything but predictable, these ten SEO tips can help you ensure your content succeeds today and beyond.


Read More: https://www.searchenginejournal.com/10-crucial-elements-good-seo-copy-today-tomorrow/165670/


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How Voice Search Will Forever Change SEO

How Voice Search Will Forever Change SEO | SEO and Social Media Marketing | Scoop.it
'Voice search is the fastest growing type of search. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing. 

The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool. Voice chat is also becoming increasingly reliable as technology improves. 

In fact, two years ago word error rate was over 20%, but current speech recognition word error rate is as low as 8%—a huge leap in a short amount of time.

It’s clear that context and conversational search are only to become more important as voice search continues to evolve. 

So where does that leave SEO?'

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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | SEO and Social Media Marketing | Scoop.it

How does content marketing actually work? Many people’s content marketing strategy basically consists of a three-step process: Create new content. Share your content on social networks (Facebook, Twitter, LinkedIn, etc.). 


People buy your stuff. Nope. This almost never happens. Most content goes nowhere. The consumer purchase journey isn’t a straight line—and it takes time'.


Read More: http://www.business2community.com/content-marketing/10-killer-social-media-advertising-hacks-content-marketers-01570332#pK1w94FjASKUPFft.97

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