“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’
"Content + Smart SEO + Social Media is what it takes today to leverage the web for business purposes. And what never ceases to amaze me is how often we find these things siloed within an organization – no matter the size.
I had lunch yesterday with someone who has one team doing his SEO work, one team doing his content development for a corporate blog and one team doing social media community management.
Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).
In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.
What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.
To summarize successful SEO will rely on:
- A better understanding of audiences at both global and personal levels;
- An optimized user journey across devices;
- Less and more user-centered, personalized content;
- The development of “real” expertise and authority;
-Being proactive in semantic web standards adoption and optimization.
In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.
Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.
Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.
If you have good products or services, especially ones that appeal to women, you should consider leveraging it.
If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.
"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.
You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".
'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.
However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.
"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
If you are wondering if negative SEO has happened to your site, there are two simple ways to determine this:
If you have a notice in Google Webmaster Tools for either malware notification or unnatural link building, there is a good chance negative SEO has taken place (assuming you didn’t do any unnatural SEO to your own site). If your analytics data is reporting a huge drop in search traffic, there is a good chance some negative SEO happened (assuming you didn’t do anything to break Google’s webmaster guidelines).
SEO strategies used to rely heavily on link building. However, link building will no longer cut it; Google now requires social proof. This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.
A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals.
"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.
Overall, SEO is moving toward integrated marketing campaigns and away from online-only strategies such as guest posting and embeddable infographics"
"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers.
Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".
"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.
Now, it appears social media and seo are coming together.
I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".
'While his new videos are usually fairly helpful, I recently went through some of the old school archives from 2009-2011. Although long forgotten, many of these older videos are overflowing with SEO golden nuggets. And because there weren’t thousands of people clamoring for slips and SEO secrets back then, he tends to be a bit more straightforward and less cryptic than he is now.
I decided to share the 10 best videos from that era. Although a bit older, the insights are still relevant today. And when put into practice, they’ll give you some actionable SEO insights you can apply to your site’s SEO campaigns'.