Has SEO really changed?
"I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote:
“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”
I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO.
Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind?
Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"?