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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | SEO and Social Media Marketing | Scoop.it

Via Robin Good
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | SEO and Social Media Marketing | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/

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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
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Keyword Research For A New Website

Keyword Research For A New Website | SEO and Social Media Marketing | Scoop.it

'A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data'. 

 

Read More: http://searchengineland.com/keyword-research-new-website-222115

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Social and SEO: Dancing Cheek to Cheek?

Social and SEO: Dancing Cheek to Cheek? | SEO and Social Media Marketing | Scoop.it

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.


Read More: http://www.semrush.com/blog/social-seo-relationship/

 

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Longer Search Queries Are Becoming the Norm: What It Means for SEO

Longer Search Queries Are Becoming the Norm: What It Means for SEO | SEO and Social Media Marketing | Scoop.it

Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.

 

As with most market trends, there's no single reason why user queries are getting longer. It's the result of a combination of different factors and it certainly didn't happen overnight. Understanding the background and context of these longer search queries can help you better prepare for the resulting changes in user search patterns.

 

Read More: searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo

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Aleix Pujadas's curator insight, June 10, 3:02 PM

Explicació de què és el SEO, una eina molt important a l'hora de planejar una campanya de comunicació 2.0.

Panos Fotiadis's curator insight, June 11, 4:37 AM

hey, i thought SEO is dead ...isn't it ?

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The Rise of Content Performance: The Search and Social Link

The Rise of Content Performance: The Search and Social Link | SEO and Social Media Marketing | Scoop.it

'Search, social and content marketing are interlinked, so it is important to measure different things as part of a bigger picture. In the past, marketers have tried to measure and amplify their success based on outdated metrics that didn't offer measurable impact to a business.

Measurable impact is derived from taking a holistic approach to how search, social and content strategies attribute to common business objectives such as sales, conversions or revenue'

 

Read More: http://searchenginewatch.com/sew/how-to/2408645/the-rise-of-content-performance-the-search-and-social-link

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Social Shares and Inbound Links: New Correlation Data

Social Shares and Inbound Links: New Correlation Data | SEO and Social Media Marketing | Scoop.it

If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.

 

Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

 

So: is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content'. 

 

Read More: http://www.business2community.com/social-data/social-shares-and-inbound-links-insights-from-new-correlation-data-01238827

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Is SEO Dead? Long Live Social Search!

Is SEO Dead?  Long Live Social Search! | SEO and Social Media Marketing | Scoop.it

'Add social search to your kit of SEO and paid search. Building influencers, online communities, and social at scale is the new search. Forward thinking marketers are beginning to use social search to understand the social behavior of their clients and acting on it'


Read more at: http://www.business2community.com/seo/is-seo-dead-long-live-social-search-01231282

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | SEO and Social Media Marketing | Scoop.it

'Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

 

Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using the software that best fits your needs? Do you have a great tool idea to build and you are not sure what the competition looks like?

 

Competition is your business catalyst only if you know how to approach competitive research properly'.

 

Here are a few tools and tricks that can help you: http://www.searchenginejournal.com/5-ways-discover-alternatives-compare-site-competitors/132346/

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How To Marry Keywords & Compelling Content

How To Marry Keywords & Compelling Content | SEO and Social Media Marketing | Scoop.it
'The death of keywords has been a bit exaggerated. Despite Google’s efforts to move towards entity search (“things, not strings“), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.

That said, it is true that some of the “old ways” of keywords optimization simply don’t work as well as they once did.

 

As Google has been inundating webmasters with pandas, penguins, and other speciesover the last few years, I’ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.

 

So, how should you be thinking about keywords in this “create great content” era ofsearch engine optimization (SEO) and online marketing?

 

In this post, Columnist Tom Demers will walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.


Read More: http://searchengineland.com/marry-keywords-compelling-content-218174



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Marco Favero's curator insight, May 15, 10:16 AM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, May 15, 11:40 PM

Actually I haven't read INTO this article yet but it's an interesting subject and I plan to explore it more.

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6 Steps To Tracking Social Media In Google Analytics

6 Steps To Tracking Social Media In Google Analytics | SEO and Social Media Marketing | Scoop.it

Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

 

 To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:

 

- Step 1: Create social media objectives and goals for your website 

- Step 2: Sign up for Google Analytics
- Step 3: Setup your Google Analytics tracking code 
- Step 4: Setup Google Analytics Goals 
- Step 5: Understanding Social Analytics Reports
- Step 6: Reporting on the data from these reports

Read More:  http://blog.hootsuite.com/tracking-social-media-in-google-analytics/

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donhornsby's curator insight, May 12, 8:02 AM

(From the article): Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | SEO and Social Media Marketing | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.

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Patrick Findlay's curator insight, May 3, 5:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 5:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | SEO and Social Media Marketing | Scoop.it

This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.

 

Read More: http://searchenginewatch.com/sew/how-to/2405970/16-ways-to-reverse-engineer-your-competitors-organic-seo-strategy

 
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Laura@BreezyHill's curator insight, April 29, 9:48 AM

This is really interesting!

Marco Favero's curator insight, April 29, 10:25 AM

aggiungi la tua intuizione ...

Mr Branson's curator insight, April 29, 5:40 PM

http://www.infogurushop.com

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The Value of Links

The Value of Links | SEO and Social Media Marketing | Scoop.it

The first thing a new SEO must learn is how Google operates. This means learning the value of links in search.

 

This valuation of links for search, and search alone, is putting the cart before the horse. Despite Google’s influence online, they do not yet control the shape of the Web. 


Links aren’t valuable because of Google; Google is valuable because of its use of links.


Read More: http://searchenginewatch.com/sew/how-to/2405738/the-value-of-links
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Marco Favero's curator insight, April 27, 1:56 PM

aggiungi la tua intuizione ...

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17 Safe Places to Build Links for SEO

17 Safe Places to Build Links for SEO | SEO and Social Media Marketing | Scoop.it

'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.

 

As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.

 Read More: http://www.entrepreneur.com/article/247271
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donhornsby's curator insight, June 19, 8:40 AM

(From the article): As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties. As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better.

Marco Favero's curator insight, June 19, 10:26 AM

aggiungi la tua intuizione ...

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Here’s Proof that Video is Good for SEO

Here’s Proof that Video is Good for SEO | SEO and Social Media Marketing | Scoop.it

Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.


If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.


Read more: 

http://www.business2community.com/seo/heres-proof-video-good-seo-01248598

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CIM Academy's curator insight, June 16, 4:34 AM

Research has revealed that embedded video is good for SEO.

Primrose's curator insight, June 29, 6:22 AM

Tip of the day - Start planning your Video SEO campaign now.


Google LOVES videos, People love watching videos, people will engage more with your brand IF you are using videos to reach out to them.


Talk to us about the easiest way to start using videos for your business. We can create simple, engaging short videos to get you started.


Don't worry if you hate being on camera, we have tons of ideas to get you started. Talk to us today www.thereviewscompany.com

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Is Knowledge of Content a Mark of Successful SEOs?

Is Knowledge of Content a Mark of Successful SEOs? | SEO and Social Media Marketing | Scoop.it

Neil Patel: 'We are in the age of the content marketing SEO. Today’s SEOs have to be invested in content in order to be truly successful.

 

It’s hard not to use your content skills. When you are in possession of content writing ability, you can write sizzling hot copy, unleash powerful content marketing campaigns, produce viral articles, weave together perfect organic longtail pages, and make your business successful.

 

It simply requires a passionate excitement about content plus SEO.

SEOs may not be doing all the writing themselves, but they recognize its

value, maximize its potential, and prove its worth.

 

Read More: www.searchenginejournal.com/surprising-secret-successful-seos/133123/

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Which SEO Tools Are Worth Your Time?

Which SEO Tools Are Worth Your Time? | SEO and Social Media Marketing | Scoop.it

There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.

 

You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.

 

Which tools produce the best ROI for your time and money? Some of my favorite SEO tools; http://searchengineland.com/tools-tools-everywhere-seo-tools-worth-time-222123

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10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | SEO and Social Media Marketing | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922

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Aleix Pujadas's curator insight, June 10, 3:04 PM

10 consells que serveixen per a millorar el posicionament d'un resultat en les cerques a Google.

Fiona Muhsin's curator insight, June 18, 4:07 AM

It's a good idea to plan your SEO strategy before designing or re designing your company website. 

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Social SEO: A Marketer's Takeaway

Social SEO: A Marketer's Takeaway | SEO and Social Media Marketing | Scoop.it

'The best thing for an internet marketer is to follow industry approved digital marketing guidelines. He should forget the term “SEO” and focus on digital marketing instead. He should do so because Google’s latest updates have extended the territories of SEO by aligning it with social media. Digital marketing therefore, is no longer isolated from SEO, rather has become its superset.

 

The new breed of SEO is called “Social SEO”. It combines SEO as well as social media. On the upside, it yields best results for a business and streamlines the entire online marketing campaign. But on the downside, social SEO is not easy to implement and requires the online marketer to have a certain degree of expertise'.

 

Read More: http://www.steamfeed.com/rising-importance-social-seo-marketers-takeaways/

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Does Google Use Social Signals For Ranking?

Does Google Use Social Signals For Ranking? | SEO and Social Media Marketing | Scoop.it

Does any piece of content you create, whether it’s a video, an article or a blog-post, have a better chance of ranking higher on SERPs if it has more social signals (likes, retweets, repins, comments etc.) than a similar piece of content with less social ‘worth’?

 Read More: https://econsultancy.com/blog/66496-does-google-use-social-signals-for-ranking/
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Introducing 'Google News All Access'

Introducing 'Google News All Access' | SEO and Social Media Marketing | Scoop.it

For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that to change, given how Google doesn’t suppress other types of paid content.

 

The change may help people value news content more. It might also produce real revenues for news publishers, if they can come together on an “all access” subscription plan run through Google.

 

Many news publications have “paywalls,” where people can’t read content unless they have a paid subscription. Some of these are very strict, such as with The Times of London. If you don’t pay, you don’t get to read. Some are “leaky,” such as with the New York Times. It allows people coming from Google or from social networks to read some or all content for free.

 

Read More: http://searchengineland.com/time-for-google-to-rank-paid-news-content-better-220918

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Content And SEO: Getting Basic With The Basics

Content And SEO: Getting Basic With The Basics | SEO and Social Media Marketing | Scoop.it

Keywords Are Key. Strong, optimized written copy is the most critical part of any SEO initiative.

 

But before the first sentence, tagline or headline are written, first venture into the heart of search optimization by identifying those keywords and key phrases your target audience is likely to use when searching for your website, articles, blog entries or other content initiatives, as well as for individual pages or specific pieces of content within a website or blog.

 

Columnist Rebecca Lieb explains why SEO and good content go hand in hand.

 

Read More: http://marketingland.com/content-seo-getting-basic-basics-127777

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Marco Favero's curator insight, May 12, 3:23 PM

aggiungi la tua intuizione ...

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How Many Links Should You Be Building?

How Many Links Should You Be Building? | SEO and Social Media Marketing | Scoop.it

'The more links you have pointing to your website the better, right?There is a big misconception that more is better.

 

No matter how many links your competitors have, you shouldn’t focus on quantity. You should focus on quality. 

 

A link from a site like CNN, assuming it is coming from a relevant section and article, will carry much more weight than 10 links from mom and pop sites.

 

In essence, you should try to build as many high quality links as possible—ideally to internal pages versus your homepage'.

 

Read More: http://www.quicksprout.com/2015/05/06/how-many-links-should-you-build-to-your-website/

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How To Use Social Media To Boost Your SEO Campaign

How To Use Social Media To Boost Your SEO Campaign | SEO and Social Media Marketing | Scoop.it

'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.

 

With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.

 

Read More: http://www.forbes.com/sites/jaysondemers/2015/03/10/how-to-use-social-media-to-boost-your-seo-campaign/

 

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Marco Favero's curator insight, March 10, 5:00 PM

aggiungi la tua intuizione ...

ConstructoWeb's comment, March 15, 3:49 PM
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Nedko Aldev's curator insight, March 16, 9:21 AM

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You First Steps In Content Marketing

You First Steps In Content Marketing | SEO and Social Media Marketing | Scoop.it

Let’s take a look at the first few priorities in getting going with a content marketing campaign that also has a major impact on SEO.

 

Read More: http://searchengineland.com/first-steps-content-marketing-219169

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Marco Favero's curator insight, April 27, 1:56 PM

aggiungi la tua intuizione ...