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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | SEO and Social Media Marketing | Scoop.it

Via Robin Good
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Guillaume Decugis's comment, January 17, 2013 9:28 AM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 9:11 AM

Well said that scooper!

Pallab Kakoti's curator insight, April 5, 11:26 PM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | SEO and Social Media Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.


Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.


Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html

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Cate Ferguson's curator insight, July 23, 8:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 4:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, Today, 4:10 AM

Content and social are the new SEO

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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | SEO and Social Media Marketing | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.


Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 


Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html

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juandoming's curator insight, July 20, 8:25 AM

add your insight...


Crystal Wells's curator insight, July 21, 1:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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7 Reasons Why Your Business Must Use Social Media Marketing

7 Reasons Why Your Business Must Use Social Media Marketing | SEO and Social Media Marketing | Scoop.it

Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience. 

 

SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects. 

 

Read More: http://www.mensxp.com/work-life/business-skills/23164-7-reasons-why-social-media-marketing-is-an-absolute-must.html

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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | SEO and Social Media Marketing | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html

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Should You Write Your Blog Posts For Google or Social Media?

Should You Write Your Blog Posts For Google or Social Media? | SEO and Social Media Marketing | Scoop.it

You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.


Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!


Read More: http://marketingartfully.com/2014/06/26/content-marketing-should-you-write-your-blog-posts-for-google-or-social/

 

 

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Tim O'Keefe's comment, June 27, 1:55 PM
Write for both. If you social is syndicated right you can get seo love. for original post or syndicator
Sameep Shah's curator insight, June 28, 10:32 AM

I'll have to agree since my google search is better then social traffic.

Próspero Morán's curator insight, July 2, 10:21 AM

La difícil decisión que debemos tomar en #periodismo digital:

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How to Use Google Plus for Marketing [INFOGRAPHIC]

How to Use Google Plus for Marketing [INFOGRAPHIC] | SEO and Social Media Marketing | Scoop.it

Neil Patel: "Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it!

 

As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business".

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wanderingsalsero's curator insight, June 15, 5:26 PM

You know... I REALLY have a hard time feeling friendly toward Google.  Or YouTube, for that matter.  They're both arrogant as the day is long.  I mean, where else would any sane person do business with somebody where you couldn't even talk directly to a manger...let alone the 'owner'.

 

They get all pissy and and toss people off of their platforms with virtually zero recourse at all while at the same time giving the government any and all information they want while ALSO taking our information and using it either (a) for their own purposes and/or (b) against us.

 

That's good service?

 

I recall hearing that Google+ is changing into another animal now that the original founder has departed.  That's the way these guys do it.  They're digital 'pushers'.... get you hooked and then raise the price.

Gareth Harris's curator insight, June 16, 3:35 AM

Do you use Google+? This article shows wow to Use Google Plus for Marketing.

Sara Greenfield's curator insight, June 20, 5:30 AM

What a fantastic Infographic

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | SEO and Social Media Marketing | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 

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Marco Favero's curator insight, June 8, 6:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 8, 9:55 PM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 10:22 AM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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SEO Merges With Social Media Marketing: The Modern Approach

SEO Merges With Social Media Marketing: The Modern Approach | SEO and Social Media Marketing | Scoop.it

The modern approach to SEO marketing is one that aims to target a group of consumers to take notice of a brand for better social digital marketing success.


Read More: http://www.business2community.com/seo/modern-approach-seo-merges-social-media-marketing-0900152#!TIa7H

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Does Social Media Provide Indirect SEO Benefits?

“Social has an indirect but powerful impact on search rankings. It’s not the actual social activity that matters, but what happens as a result of that activity"

 

Read More: http://www.business2community.com/seo/social-signals-seo-ranking-factor-0883910#!SxLMI

 

 

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Why Strong Social Media Benefits Your SEO

Why Strong Social Media Benefits Your SEO | SEO and Social Media Marketing | Scoop.it

Having a strong social media presence is so important, and some business owners just can’t wrap their head around it, especially the older generation. 

 

Even if you take SEO out of the picture it is still crucial to have an online social media presence. Times are changing and social media is now more important than ever. Getting back on track, here are some reasons that you need to include social media in your marketing and SEO strategy.

 

Read more at: http://www.business2community.com/seo/strong-social-media-benefits-seo-0889168#!PEltj

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Webgrrl's curator insight, May 23, 5:50 PM

Having a strong social media presence is so important, and some business owners just can’t wrap their head around it, especially the older generation. 

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Optimize Your Search Ranking with Social Media

Optimize Your Search Ranking with Social Media | SEO and Social Media Marketing | Scoop.it

Social Media SEO has become an important element in every marketer’s digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online.

 

Without using the social media search engine optimization process you will unlikely reach a wider audience for your content. Businesses often lag behind their competitor’s marketing sales because they failed to maximize their efforts in using the powerful influence of social media for building traffic and growing a website’s popularity online.

 

For effective SEO using the social media platforms you need tools and resources to maximize results: http://socialmediatoday.com/jayson-bowden/2416346/social-media-marketing-resources-optimize-your-search-ranking

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9Dotstrategies's curator insight, May 12, 8:21 PM

Learn how you can rank with the help of social media #rank #socialmedia

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Do Social Signals Impact SEO?

Do Social Signals Impact SEO? | SEO and Social Media Marketing | Scoop.it

The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.


It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.


Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH

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9Dotstrategies's curator insight, April 28, 1:43 AM

Does social signals has impact SEO? See Matt Cutt's explanation #social #signals #seo #mattcutts

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Why Social Is the New SEO

Why Social Is the New SEO | SEO and Social Media Marketing | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/

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Marilyn Moran's curator insight, April 15, 5:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

outofseo's curator insight, April 28, 12:24 PM

#SEO and Social Media Marketing more and more interconnected

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Social Media Is The New Blackhat

Social Media Is The New Blackhat | SEO and Social Media Marketing | Scoop.it

Just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

 

Read More:  http://www.forbes.com/sites/johnrampton/2014/07/21/social-media-is-the-new-blackhat/


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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

How to Sell Your SEO Plan With 5 Slides in 5 Minutes | SEO and Social Media Marketing | Scoop.it

Let's figure out how to break the ice and move things forward toward SEO greatness.

 

To start, here are five basic tips that apply to all five scenarios:

 

1. Commit yourself to learning their frame of reference, and their language. Are they financially-minded? Technical? Show-me-the-money types? Where are they coming from? Nothing else you do will matter unless you figure these things out.

 

2. Get them to specifically define their objections. The more well-defined the better, but don't wear out your welcome asking for more details. You want them willing to listen when you're ready to tell them your point of view. Listen attentively, and respectfully.

 

3. After they have clearly defined their objections, let them know that you would like to pull together some information/data to help them see an alternative point of view. Ask for a second meeting and promise that you will lay it out for them in 15 minutes or less.

 

4. Recognize that you have no more than five minutes to make your pitch. It doesn't matter how long the meeting is scheduled for, you have five minutes to win the day, or not. After that, their minds will already be wandering. That's why you're going to do your pitch in five slides.

 

5. Don't meet before you're ready. Postpone the planned meeting (no more than once) if you aren't prepared. Your best opportunity is available only once, so don't blow it. 

 

Read More: http://searchenginewatch.com/article/2355037/How-to-Sell-Your-SEO-Plan-With-5-Slides-in-5-Minutes?utm_medium=twitter&utm_source=marketaire.com

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The New Paradigm Of SEO

The New Paradigm Of SEO | SEO and Social Media Marketing | Scoop.it

Each guru SEO idiot on the planet thinks they are the Hero when they are just another iteration of a bug in the system that is allowed to exist.  That’s right, ding-dongs.  Google allows you to exist.

 

Now consider the implications of this new paradigm of thinking about SEO.


Read More:  http://www.tricklecheddar.com/the-new-paradigm-of-seo/

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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | SEO and Social Media Marketing | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html

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Próspero Morán's curator insight, July 2, 10:19 AM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 7:00 AM

Thanks for the share!

Robbie Richards's curator insight, July 16, 8:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | SEO and Social Media Marketing | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX

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Sue Walsh's curator insight, June 23, 9:12 PM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 1:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | SEO and Social Media Marketing | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 

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Athena Catedral's curator insight, June 12, 7:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 4:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 5:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | SEO and Social Media Marketing | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.


As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/

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Richard Shulman's curator insight, June 6, 7:34 AM

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.

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SEO, Social & Email: 10 Best Practices

SEO, Social & Email: 10 Best Practices | SEO and Social Media Marketing | Scoop.it

The best practices covered in this post are proven tactics in SEO, Social Media and Email marketing.

 

These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.

 

Read More: http://socialmediatoday.com/alistair-norman/2474626/seo-social-email-10-best-practices

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Gareth Harris's curator insight, June 2, 9:03 AM

Some great tips here. How many are you using?

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24 Reasons SEO and Social Media Are Inextricably Linked

24 Reasons SEO and Social Media Are Inextricably Linked | SEO and Social Media Marketing | Scoop.it

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 

 

That’s a big mistake.

 

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

 

Read more at: http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QqfXY

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Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph

Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph | SEO and Social Media Marketing | Scoop.it

The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.


The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.


To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”


Read More: http://www.quicksprout.com/2014/05/12/how-to-get-search-traffic-from-googles-knowledge-graph/

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Colleen Gray's curator insight, May 16, 2:07 PM

It is best for anyone with their own company to have some understanding of this.

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | SEO and Social Media Marketing | Scoop.it

SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.


Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.


As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).


To understand what is popular, relevant, and credible, the search engines are turning to social media.


Read More:  http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo

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2DiFore Marketing Solutions's curator insight, May 1, 4:48 AM

Did you know that Social Media usage has risen tremendously over the last 5 years? Well of course you do, you are reading this :) Ask yourself how does it impact your SEO.

John Reeves's curator insight, May 4, 1:56 PM

Content is everywhere....

9Dotstrategies's curator insight, May 6, 12:59 AM

Find out how social media impacts SEO #socialmedia #impacts #SEO #9dotstrategies

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Social SEO Math: The Totally Mathematical Reason Social Matters to SEO

Social SEO Math: The Totally Mathematical Reason Social Matters to SEO | SEO and Social Media Marketing | Scoop.it

'Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic'.

 

Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed.

 

Read More: http://www.blindfiveyearold.com/social-signals-and-seo

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2DiFore Marketing Solutions's curator insight, April 23, 4:31 AM

It's time for a math lesson in #social media :)