It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.
The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.
Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.”
Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience.
SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects.
The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.
SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?
Google is a business, and their business is to provide the highest quality content to their readers.
You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.
Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!
Having a strong social media presence is so important, and some business owners just can’t wrap their head around it, especially the older generation.
Even if you take SEO out of the picture it is still crucial to have an online social media presence. Times are changing and social media is now more important than ever. Getting back on track, here are some reasons that you need to include social media in your marketing and SEO strategy.
Social Media SEO has become an important element in every marketer’s digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online.
Without using the social media search engine optimization process you will unlikely reach a wider audience for your content. Businesses often lag behind their competitor’s marketing sales because they failed to maximize their efforts in using the powerful influence of social media for building traffic and growing a website’s popularity online.
The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.
It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.
Just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.
Let's figure out how to break the ice and move things forward toward SEO greatness.
To start, here are five basic tips that apply to all five scenarios:
1. Commit yourself to learning their frame of reference, and their language. Are they financially-minded? Technical? Show-me-the-money types? Where are they coming from? Nothing else you do will matter unless you figure these things out.
2. Get them to specifically define their objections. The more well-defined the better, but don't wear out your welcome asking for more details. You want them willing to listen when you're ready to tell them your point of view. Listen attentively, and respectfully.
3. After they have clearly defined their objections, let them know that you would like to pull together some information/data to help them see an alternative point of view. Ask for a second meeting and promise that you will lay it out for them in 15 minutes or less.
4. Recognize that you have no more than five minutes to make your pitch. It doesn't matter how long the meeting is scheduled for, you have five minutes to win the day, or not. After that, their minds will already be wandering. That's why you're going to do your pitch in five slides.
5. Don't meet before you're ready. Postpone the planned meeting (no more than once) if you aren't prepared. Your best opportunity is available only once, so don't blow it.
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.
- (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)
"Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.
As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".
If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
That’s a big mistake.
Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.
The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.
The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.
To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”
SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.