'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.
'A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data'.
SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
As with most market trends, there's no single reason why user queries are getting longer. It's the result of a combination of different factors and it certainly didn't happen overnight. Understanding the background and context of these longer search queries can help you better prepare for the resulting changes in user search patterns.
'Search, social and content marketing are interlinked, so it is important to measure different things as part of a bigger picture. In the past, marketers have tried to measure and amplify their success based on outdated metrics that didn't offer measurable impact to a business.
Measurable impact is derived from taking a holistic approach to how search, social and content strategies attribute to common business objectives such as sales, conversions or revenue'
If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.
Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.
So: is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content'.
'Add social search to your kit of SEO and paid search. Building influencers, online communities, and social at scale is the new search. Forward thinking marketers are beginning to use social search to understand the social behavior of their clients and acting on it'
'Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.
Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using the software that best fits your needs? Do you have a great tool idea to build and you are not sure what the competition looks like?
Competition is your business catalyst only if you know how to approach competitive research properly'.
'The death of keywords has been a bit exaggerated. Despite Google’s efforts to move towards entity search (“things, not strings“), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.
That said, it is true that some of the “old ways” of keywords optimization simply don’t work as well as they once did.
As Google has been inundating webmasters with pandas, penguins, and other speciesover the last few years, I’ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.
So, how should you be thinking about keywords in this “create great content” era ofsearch engine optimization (SEO) and online marketing?
In this post, Columnist Tom Demers will walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.
Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.
To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:
- Step 1: Create social media objectives and goals for your website
- Step 2: Sign up for Google Analytics - Step 3: Setup your Google Analytics tracking code - Step 4: Setup Google Analytics Goals - Step 5: Understanding Social Analytics Reports - Step 6: Reporting on the data from these reports
If you want to avoid a Google penalty, you should avoid a few things:
- Duplicate or thin content – make sure your content is adding value to your readers.
- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.
- Focus on relevance – when building links, make sure you get them from relevant sites.
- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.
This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.
'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.
As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.
Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.
If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.
Neil Patel: 'We are in the age of the content marketing SEO. Today’s SEOs have to be invested in content in order to be truly successful.
It’s hard not to use your content skills. When you are in possession of content writing ability, you can write sizzling hot copy, unleash powerful content marketing campaigns, produce viral articles, weave together perfect organic longtail pages, and make your business successful.
It simply requires a passionate excitement about content plus SEO.
SEOs may not be doing all the writing themselves, but they recognize its
value, maximize its potential, and prove its worth.
There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.
You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.
Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.
How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.
'The best thing for an internet marketer is to follow industry approved digital marketing guidelines. He should forget the term “SEO” and focus on digital marketing instead. He should do so because Google’s latest updates have extended the territories of SEO by aligning it with social media. Digital marketing therefore, is no longer isolated from SEO, rather has become its superset.
The new breed of SEO is called “Social SEO”. It combines SEO as well as social media. On the upside, it yields best results for a business and streamlines the entire online marketing campaign. But on the downside, social SEO is not easy to implement and requires the online marketer to have a certain degree of expertise'.
Does any piece of content you create, whether it’s a video, an article or a blog-post, have a better chance of ranking higher on SERPs if it has more social signals (likes, retweets, repins, comments etc.) than a similar piece of content with less social ‘worth’?
For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that to change, given how Google doesn’t suppress other types of paid content.
The change may help people value news content more. It might also produce real revenues for news publishers, if they can come together on an “all access” subscription plan run through Google.
Many news publications have “paywalls,” where people can’t read content unless they have a paid subscription. Some of these are very strict, such as with The Times of London. If you don’t pay, you don’t get to read. Some are “leaky,” such as with the New York Times. It allows people coming from Google or from social networks to read some or all content for free.
Keywords Are Key. Strong, optimized written copy is the most critical part of any SEO initiative.
But before the first sentence, tagline or headline are written, first venture into the heart of search optimization by identifying those keywords and key phrases your target audience is likely to use when searching for your website, articles, blog entries or other content initiatives, as well as for individual pages or specific pieces of content within a website or blog.
Columnist Rebecca Lieb explains why SEO and good content go hand in hand.
'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.
With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.