How Relevant Are Social Signals For SEO?

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From www.annettapowellonline.com - January 2, 2:57 PM

Most social media sites consequently use the nofollow attribute, and this would mean that the traditional approach to ranking pages is not an initiator. Of course, there are those who believe that Google is selective in the sense of treating nofollow links.

One should keep in mind that the signal is not always the same as the ranking factor. Google said: “We are using it as a signal in ranking of organic news and results. Also, we use it for improving news on the basis of how many people shared an article.”

Other types of signals are:

- Discovery

- The concept of trust (sites and users)

- Temporal (speed)

- Context (semantics)

- Behavioral

How to Improve Your Rankings with Semantic Keyword Research | SEO and Social Media Marketing | Scoop.it

From www.seomoz.org - April 18, 2012 1:09 PM

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

SEO and Social Media Marketing

How Relevant Are Social Signals For SEO?

How to Improve Your Rankings with Semantic Keyword Research