Social Signals are paving the way for the future of search, but just how much influence might they have on the SERPs?
“…are either of the major search engines actually using those social signals to rank regular search results?”
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results.
However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
1) How and why do social signals improve rankings?
2) What’s the future of social signals with regard to SEO?
3) What steps should be taken right now to improve my website’s social signals?