The connection between social media and searching is a strong and a natural one. Social media is strong enough at this point to be able to be taken seriously by the search engines. Many businesses have realized that social media is good for their business and that it will help them to become even more successful.
However, there are still many other businesses that don’t fully understand how impactful social media can be for them. Hopefully, they will start to understand how powerful it is and they will see the need to commit to working it for their businesses. SEO is a piece of the entire puzzle, which everyone is trying to piece together all of the time.