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An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content. Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826
If SEO is dead, social media will be, too, in another five years. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
Read More: http://searchengineland.com/the-future-of-seo-157803
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name. For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective. Read More: http://www.searchenginejournal.com/how-your-domain-name-will-impact-seo-social-media-marketing/62564/
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable. Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’ Read More: http://searchengineland.com/the-search-engine-we-really-want-to-see-google-or-microsoft-build-150042
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY. Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy. Find Out More: http://www.brafton.com/news/social-search-the-future-of-seo-insights-from-bing-at-sesny
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As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals. 'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’. Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results. When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience. Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process. Read More: http://www.toprankblog.com/2013/05/search-social-media-tactics/
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year. Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships. Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/
The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media. Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet. Find Out More: http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/
To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook. Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content. They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords. Find Out More: http://www.insidefacebook.com/2013/04/22/graph-search-optimization-the-new-seo-and-what-it-means-for-social-advertisers/
"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want". SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals. This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.
Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.
Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links.
This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.
Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus
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