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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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Link Building: How To Do It For A Brand New Website

Link Building: How To Do It For A Brand New Website | SEO and Social Media Marketing | Scoop.it

“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way.

 

If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal.

 Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/

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Marco Favero's curator insight, September 19, 2:23 PM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, September 21, 7:52 AM

Always a worthwhile subject... and this fro a reputable source too.

Martin (Marty) Smith's curator insight, Today, 10:25 AM

add your insight...



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Align SEO and Social Marketing Practices

Align SEO and Social Marketing Practices | SEO and Social Media Marketing | Scoop.it

Most major brands have come to the realization that we can't silo search marketing and social media marketing. For enterprises that house both tracks, cross-functional teams are being deployed to achieve an aligned objective.

 

At the small to medium businesses (SMB) level, companies that outsource these functions may find it challenging to achieve complete alignment if they are dealing with separate vendors. I wanted to share some ideas and suggestions that hopefully can help your organization align these two functions.

 

Read More: http://www.clickz.com/clickz/column/2363041/align-seo-and-social-marketing-practices-inside-your-company

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Which SEO Strategies to Stop, Start, and Continue in 2014

Which SEO Strategies to Stop, Start, and Continue in 2014 | SEO and Social Media Marketing | Scoop.it

According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same.

 

The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing."

 

Here are some strategies to help your SEO take off in 2014: http://www.socialmediatoday.com/content/seo-its-2014-strategies-stop-start-and-continue-0

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Rav Gupta's curator insight, August 30, 10:46 PM

SEO Strategies 2014

Athena Catedral's curator insight, September 2, 1:50 AM

Stop trying to game the system

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Social Media Optimisation: What You Need To Know

Social Media Optimisation: What You Need To Know | SEO and Social Media Marketing | Scoop.it

What exactly is SMO? According to Wikipedia: "Social Media Optimisation (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. In general, social media optimisation refers to optimising a website and its content in terms of sharing across social media and networking sites."

 

'Google has stated that their current search engine algorithm factors in 'social signals' to help it determine where a website should rank in a search result page. Social signals are social media-related recommendations, likes, tweets or social sharing that are associated with the brand's website.

 

Currently, the value Google associates with a particular social media platform and the type of social media activity is not measurable by us. It is safe to assume that Google+, as Google's own social media platform, is the most important in terms of generating social signals. It is also safe to assume that the social signals, which are generated by Facebook and Twitter, are both significant, due to their popularity'.

 

Read More: http://www.bizcommunity.com/Article/196/669/117900.html

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Can Black Hat Social Media Impact SEO?

Can Black Hat Social Media Impact SEO? | SEO and Social Media Marketing | Scoop.it

'In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search engines’ guidelines or terms of service. (Conversely, “white hat SEO” refers to SEO techniques and tactics that are ethical — i.e., fall within the search engines’ guidelines.)

 

You won’t find many definitions for “black hat social media,” so allow me to define it here. Black hat social media is an attempt to utilize a social media site for some kind of gain, using methods that are outside the social media website’s guidelines.

 

So, Can black hat social media impact SEO'?

 

Read More: http://searchengineland.com/blackhat-social-media-affect-seo-199516

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Creating Social Media Micro-Content With Long-Tail SEO

Creating Social Media Micro-Content With Long-Tail SEO | SEO and Social Media Marketing | Scoop.it

"Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source.


With the increasing domination of social media in the marketing industry, there’s been a growing change in the focus of marketers split amongst a few channels mainly search engine optimization and social media marketing.

 

In order to see both short-term and long-term results from your marketing, create micro content on a regular basis for your social channels in order to emulate the results typically seen from long-tail SEO".


Read More: http://thenextweb.com/socialmedia/2014/08/03/best-worlds-create-long-tail-seo-strategy-social-media-micro-content/

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SEO Then and Now

SEO Then and Now | SEO and Social Media Marketing | Scoop.it

With the surging popularity of online search and the globalization phenomena spreading across a multitude of countries, online search became a hot topic.


Read more: http://www.business2community.com/seo/seo-now-0954827#!bsO6yL

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | SEO and Social Media Marketing | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 

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Alfonso Gomez's curator insight, July 29, 1:30 PM

Genial, so I can keep the real interest the es of a succesful person

Robbie Richards's curator insight, August 5, 6:46 PM

Rand FIshkin from Moz delivers another impressive White Board Friday. This time he demonstrates how to simplify the SEO testing phase. Something that is typically very challenging and off putting for many SEO professionals and business owners. 

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Social Media Is The New Blackhat

Social Media Is The New Blackhat | SEO and Social Media Marketing | Scoop.it

Just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

 

Read More:  http://www.forbes.com/sites/johnrampton/2014/07/21/social-media-is-the-new-blackhat/


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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

How to Sell Your SEO Plan With 5 Slides in 5 Minutes | SEO and Social Media Marketing | Scoop.it

Let's figure out how to break the ice and move things forward toward SEO greatness.

 

To start, here are five basic tips that apply to all five scenarios:

 

1. Commit yourself to learning their frame of reference, and their language. Are they financially-minded? Technical? Show-me-the-money types? Where are they coming from? Nothing else you do will matter unless you figure these things out.

 

2. Get them to specifically define their objections. The more well-defined the better, but don't wear out your welcome asking for more details. You want them willing to listen when you're ready to tell them your point of view. Listen attentively, and respectfully.

 

3. After they have clearly defined their objections, let them know that you would like to pull together some information/data to help them see an alternative point of view. Ask for a second meeting and promise that you will lay it out for them in 15 minutes or less.

 

4. Recognize that you have no more than five minutes to make your pitch. It doesn't matter how long the meeting is scheduled for, you have five minutes to win the day, or not. After that, their minds will already be wandering. That's why you're going to do your pitch in five slides.

 

5. Don't meet before you're ready. Postpone the planned meeting (no more than once) if you aren't prepared. Your best opportunity is available only once, so don't blow it. 

 

Read More: http://searchenginewatch.com/article/2355037/How-to-Sell-Your-SEO-Plan-With-5-Slides-in-5-Minutes?utm_medium=twitter&utm_source=marketaire.com

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The New Paradigm Of SEO

The New Paradigm Of SEO | SEO and Social Media Marketing | Scoop.it

Each guru SEO idiot on the planet thinks they are the Hero when they are just another iteration of a bug in the system that is allowed to exist.  That’s right, ding-dongs.  Google allows you to exist.

 

Now consider the implications of this new paradigm of thinking about SEO.


Read More:  http://www.tricklecheddar.com/the-new-paradigm-of-seo/

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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | SEO and Social Media Marketing | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html

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Próspero Morán's curator insight, July 2, 10:19 AM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 7:00 AM

Thanks for the share!

Robbie Richards's curator insight, July 16, 8:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | SEO and Social Media Marketing | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX

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Sue Walsh's curator insight, June 23, 9:12 PM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 1:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Talkwalker: New Google for Social Search

Talkwalker: New Google for Social Search | SEO and Social Media Marketing | Scoop.it

'Filtering, sorting, exporting to excel/powerpoint, tagging results, user management are some of the very basic but effective features you will see on every screen to enhance the productivity while running social media campaigns.


Talkwalker is an incredibly easy to use tool, has a new dimension all together, very recently I was introduced to the new Talkwalker Social Search tool; You will be amazed to see the simplicity with which Talkwalker powers any search. Just put the keyword of your choice and in few minutes you have an entire dashboard in front of you! You see most recent results, reach, demographics and many more things.

 

Isn’t it something similar to Google web search? That’s why I call Talkwalker as new Google for Social search'.


Read More: http://www.business2community.com/social-media/talkwalker-social-search-like-google-social-media-review-01000937

Talkwalker Site: https://www.talkwalker.com/en/social-media-analytics-search/

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malek's curator insight, September 9, 6:15 AM

The more simple the technology The better it works. Talkwalker is one of the easiest tool to amplify your Social Media Management.

I have 3 reasons to like Talkwalker

1. Providing Insight not just Analytics

2. 100 influencer for each topic

3. List of syntax for sharp search

Mai-li Gammage's curator insight, September 12, 6:53 AM

This rocks!!!! what a little nugget of gold!! x

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The Top 7 Guides To SEO

The Top 7 Guides To SEO | SEO and Social Media Marketing | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno

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Lotte Schacht's curator insight, September 14, 4:12 AM

This is informative as well as easy to use.

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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | SEO and Social Media Marketing | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb

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2DiFore Marketing Solutions's curator insight, August 26, 4:27 AM

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

Ahmed Alkandari's curator insight, September 14, 4:06 PM

Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website.

Social media contributes to SEO in different indirect roles:

-Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic.

-Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media.

-Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche.

In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires. 

 

For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. 

In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast. 

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Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About

Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About | SEO and Social Media Marketing | Scoop.it

'Like everything else, SEO is complicated only if you are unaware of what it is. So before moving forward, it’s advisable that you get acquainted with the basics of SEO if you are new to the game.

 

Now that you have grasped the fundamentals, let’s get going with the main agenda behind producing this post: “deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know about'.


Read more at: http://www.business2community.com/seo/3-seo-techniques-probably-havent-heard-0977229#!bF6Czj
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Ken Anderson's curator insight, August 20, 1:19 PM

This is an interesting discussion.

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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | SEO and Social Media Marketing | Scoop.it
Antonino Militello's insight:

'A page that people are likely to share is a page that is more likely to rank'.

 

'If you want to rank higher, make a page that people love. Sound familiar? It should. This has been what Google has been telling us all along. Of course, you need to pay attention to keyword research and keyword usage, but focus on the visitor, the experience of humans'.

 

Read More: http://www.orbitmedia.com/blog/how-does-social-media-affect-seo/

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Jakarta Web Developer's curator insight, August 8, 7:36 AM

How Does Social Media Affect SEO?

Chris Barrow's curator insight, August 9, 3:02 AM

SEO isn't about meta-tags any more - its about sharing

Caroline Wood's curator insight, August 9, 1:49 PM

This is a brilliant resource for understanding next generation SEO. Thanks for scooping!

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How to Increase Your Instagram Engagement by 182%[Infographic ]

How to Increase Your Instagram Engagement by 182%[Infographic ] | SEO and Social Media Marketing | Scoop.it

"The one thing I’ve learned about social sites, including Instagram, is that you are not going to see results right away. But if you keep at it, you’ll start seeing traction within six to twelve months.

 

If you are going to get on Instagram, make sure you link to your website within your profile bio. Sadly, you can’t add links in any other way, but the branding exposure is still worth it". 

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Nacho Vega's curator insight, August 4, 12:02 PM

Here is exactly what you need to do in order to get maximum engagement on Instagram.

Nick Bonko's curator insight, August 8, 7:35 AM

A great info graphic that gives fantastic detail on what type of content is successful and at what time you should publish on Instagram.... Which is considered by many social media gurus to be one of the fastest growing social networks today! 

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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | SEO and Social Media Marketing | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.


All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI

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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Athena Catedral's curator insight, August 6, 1:15 AM

 Combining social & search delivers twice the results

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | SEO and Social Media Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.


Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.


Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html

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Cate Ferguson's curator insight, July 23, 8:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 4:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 4:10 AM

Content and social are the new SEO

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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | SEO and Social Media Marketing | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.


Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 


Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html

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juandoming's curator insight, July 20, 8:25 AM

add your insight...


Crystal Wells's curator insight, July 21, 1:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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7 Reasons Why Your Business Must Use Social Media Marketing

7 Reasons Why Your Business Must Use Social Media Marketing | SEO and Social Media Marketing | Scoop.it

Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience. 

 

SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects. 

 

Read More: http://www.mensxp.com/work-life/business-skills/23164-7-reasons-why-social-media-marketing-is-an-absolute-must.html

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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | SEO and Social Media Marketing | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html

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Should You Write Your Blog Posts For Google or Social Media?

Should You Write Your Blog Posts For Google or Social Media? | SEO and Social Media Marketing | Scoop.it

You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.


Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!


Read More: http://marketingartfully.com/2014/06/26/content-marketing-should-you-write-your-blog-posts-for-google-or-social/

 

 

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Tim O'Keefe's comment, June 27, 1:55 PM
Write for both. If you social is syndicated right you can get seo love. for original post or syndicator
Sameep Shah's curator insight, June 28, 10:32 AM

I'll have to agree since my google search is better then social traffic.

Próspero Morán's curator insight, July 2, 10:21 AM

La difícil decisión que debemos tomar en #periodismo digital: