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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content Strategy | SEO and Social Media Marketing | Scoop.it

Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.

Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you.

 

Very useful. 9/10

 

Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/  


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Google Search Plus is a Disaster for Search | Phil Bradley

Google Search Plus is a Disaster for Search | Phil Bradley | SEO and Social Media Marketing | Scoop.it

Excerpted from the article: "How much of an issue is this?

 

It's a seriously large issue, because it immediately limits what I see to a small subsection of my actual world.

 

I'm not seeing content from all my contacts, just those that Google chooses to show me.

 

If you think that there are anti-trust implications in this you would be right.

 

Only those contacts of mine who are active in Google+ are showing up, and this is one of the reasons why I have been encouraging people to get G+ accounts and to become active in that arena.

 

I don't like it, but Google is essentially doing its best to force everyone into that service. As long as Google remains the key search engine out there, and as long as we continue to use it, we're going to have to play by their rules.


Now, if this just hurt other social networks, I probably wouldn't have that much of an issue, but it doesn't, it hurts me. This is not a helpful service at all.

 

Now, you can argue that I'm making a fuss over nothing, since I can simply click on the world icon and see everything back to normal again.

 

That's true, but we've only got half the story so far.

 

What happens when I try and use Google without being logged into my account - when it doesn't know who I am, or anything about me?"

 

Find out by reading the full article: http://philbradley.typepad.com/phil_bradleys_weblog/2012/01/why-google-search-plus-is-a-disaster-for-search.html


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Katipsoi Zunontee's comment, January 17, 2012 7:09 PM
Robin Here in Brazil is going on a challenge of SEO where we ranker a page for the term Katipsoi Zunontee. My page for participation is as follows: http://www.renatoxavier.com/katipsoi-zunontee If you have any suggestions what I can do tell me. TKS
Rescooped by Antonino Militello from Internet Marketing Strategy 2.0
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | SEO and Social Media Marketing | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.

 

Key sections in this guide include:

 

Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:

 

1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.

 

2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.

 

3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.

 

It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


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