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Twitter Announces Vine. But How Could Higher Education Use 6-second long Videos?

Twitter Announces Vine. But How Could Higher Education Use 6-second long Videos? | SEO and Social Media Marketing in Higher Education | Scoop.it
Sharing Brief Video Clips on Twitter Yesterday Twitter announced Vine: A new way to share video. As described in a TechCrunch article “[Vine] integrates with Twitter in the same way that Inst... (Twitter Announces Vine.
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3 Trends That Defined Social Video Marketing in 2014

3 Trends That Defined Social Video Marketing in 2014 | SEO and Social Media Marketing in Higher Education | Scoop.it
In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
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6 Alternative Social Media Tools for Teaching and Learning -- Campus Technology

6 Alternative Social Media Tools for Teaching and Learning -- Campus Technology | SEO and Social Media Marketing in Higher Education | Scoop.it
Facebook and Twitter may be ubiquitous, but there are many other social media tools out there that can enhance teaching and learning. Here, three educators share their favorites.
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Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever - Marketing Land

Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever - Marketing Land | SEO and Social Media Marketing in Higher Education | Scoop.it
Instagram, Twitter, LinkedIn and Pinterest are still adding people in significant numbers; Everyday use of Facebook is picking up pace.
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Social Media for Educators

Social Media for Educators | SEO and Social Media Marketing in Higher Education | Scoop.it
11 Effective Ways to Use Twitter in Education ~ Educational Technology and Mobile Learning
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6 Alternative Social Media Tools for Teaching and Learning -- Campus Technology

6 Alternative Social Media Tools for Teaching and Learning -- Campus Technology | SEO and Social Media Marketing in Higher Education | Scoop.it
Facebook and Twitter may be ubiquitous, but there are many other social media tools out there that can enhance teaching and learning. Here, three educators share their favorites.
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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015 | SEO and Social Media Marketing in Higher Education | Scoop.it
As 2014 is winding down, it’s time for businesses to start planning their marketing strategy for next year, in a context where the business scenario is continuously changing at the speed of technol…
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The Complete Guide to Optimizing Your YouTube Channel Layout [#TubeTalk #51]

The Complete Guide to Optimizing Your YouTube Channel Layout [#TubeTalk #51] | SEO and Social Media Marketing in Higher Education | Scoop.it
This week's TubeTalk podcast is a deep-dive into optimizing your YouTube channel layout for the best possible branding impact. We take you through the different elements and features and discuss how to optimize and customize each one.
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How to Use Predictive Content Analytics

How to Use Predictive Content Analytics | SEO and Social Media Marketing in Higher Education | Scoop.it
 
If you’re serious about content marketing, you probably need two things for 2015:
First, you need a content marketing strategy (I created a free framework about that right here).
Second, you probably need more content.
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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | SEO and Social Media Marketing in Higher Education | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
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What Online Educators Need to Know About Social Media Marketing

What Online Educators Need to Know About Social Media Marketing | SEO and Social Media Marketing in Higher Education | Scoop.it
Once you’ve built online courses and you’re ready to start teaching, ramp up your social media marketing efforts to increase your student population.
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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | SEO and Social Media Marketing in Higher Education | Scoop.it
Lately, I've been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others?
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10 digital & social media trends for Higher Education marketing in 20…

'10 digital & social media trends for Higher Education marketing in 2015' is a quick look at just some of the big trends universities can use as a springboard …
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Your Website is the Next Social Medium

Your Website is the Next Social Medium | SEO and Social Media Marketing in Higher Education | Scoop.it
Personalization is becoming pervasive in our society. It’s time for higher ed to start thinking about their websites that way too, says Bob Jones University’s Peter Anglea.

Anglea told his audience during his presentation “Your Website is the Next Social Medium,” Tuesday at HighEdWeb 14 that, quoting author Gary Vaynerchuck that every platform now needs to be ...
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7 Tools Driving Social Media Success for Online Educators

7 Tools Driving Social Media Success for Online Educators | SEO and Social Media Marketing in Higher Education | Scoop.it
The tools on this list are responsible for driving social media success for online educators around the world.
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Online Video Marketers Need to Stick to a YouTube-First Strategy

Online Video Marketers Need to Stick to a YouTube-First Strategy | SEO and Social Media Marketing in Higher Education | Scoop.it
Facebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.
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3 Proven Ways to Dramatically Improve Website Traffic [INFOGRAPHIC]

3 Proven Ways to Dramatically Improve Website Traffic [INFOGRAPHIC] | SEO and Social Media Marketing in Higher Education | Scoop.it
Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic.
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10 Digital & Social Trends for Higher Education Marketing in 2015

10 Digital & Social Trends for Higher Education Marketing in 2015 | SEO and Social Media Marketing in Higher Education | Scoop.it
We’ve been immersed in all of the latest marketing communication trends recently as we pull together content for our brand new Future Index Academy sessions. With so much knowledge at our fingertip...
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What Online Educators Need to Know About Social Media Marketing

What Online Educators Need to Know About Social Media Marketing | SEO and Social Media Marketing in Higher Education | Scoop.it
Once you’ve built online courses and you’re ready to start teaching, ramp up your social media marketing efforts to increase your student population.
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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | SEO and Social Media Marketing in Higher Education | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.
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donhornsby's curator insight, December 9, 2014 4:21 PM

The goal is not to be good at social media. The goal is to be good at business because of social media.

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9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171]

9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171] | SEO and Social Media Marketing in Higher Education | Scoop.it
Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way.
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JPEG, GIF, And PNG: When To Use Each Kind Of Image

JPEG, GIF, And PNG: When To Use Each Kind Of Image | SEO and Social Media Marketing in Higher Education | Scoop.it
Generally, when you see an image used on the Internet, it’s a JPEG, GIF, or PNG. If you’re just a viewer of said images, you probably don’t spend too much time thinking about the different file types.
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Social Media Analytics: The Key to Knowing Your Customers

Social Media Analytics: The Key to Knowing Your Customers | SEO and Social Media Marketing in Higher Education | Scoop.it
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].
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12 Insider Tips for Facebook’s Admin Panel

12 Insider Tips for Facebook’s Admin Panel | SEO and Social Media Marketing in Higher Education | Scoop.it
Facebook’s Admin Panel is command central for your Page. Whether you’ve been on Facebook since the beginning or have recently taken over your Page’s responsibilities, you want to know your way around the latest iteration of the Facebook Admin Panel.
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How to Use SWOT Analyses for Smarter Content Strategies

How to Use SWOT Analyses for Smarter Content Strategies | SEO and Social Media Marketing in Higher Education | Scoop.it
It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.
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Making social media research more reliable and reproducible

Making social media research more reliable and reproducible | SEO and Social Media Marketing in Higher Education | Scoop.it
Data sets from social sites can "misrepresent the real world," says study.
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