Digital video is hot in Canada—and marketers are taking notice, voicing plans to increase spending over the next year. According to a new eMarketer report, marketers are using digital video to tell stories—something that, if done right, can exceed return on investment expectations immeasurably.
Last week I wrote 5 compelling social apps, an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding three of the most important social media marketing automation tools I use on a daily basis.