SEO and Social Media
Follow
Find
20 views | +0 today
 
Scooped by Stephanie Smetana
onto SEO and Social Media
Scoop.it!

How Facebook's new hashtags will change the SEO game - Digital Trends | Digital Trends

How Facebook's new hashtags will change the SEO game - Digital Trends | Digital Trends | SEO and Social Media | Scoop.it
Hashtags are now Internet-ubiquitous. And that means they'll have a little something to do with Facebook SEO.
Stephanie Smetana's insight:

This article brings up an extremely relevant topic on Facebook, the integration of hashtags. I remember when this started not too long ago, there was quite a bit of debate in the Facebook world about whether or not this was a good idea. Those interviewed in this article argue it will make a difference. They say the hashtags will allow brands to integrate themselves into users conversations, and they are an indirect form of engagement.

 

For me, I separate Facebook from business entirely. I would never use Facebook hashtags for branding, because I don't try to involve my personal and business life. So the branding that is allowed through hashtags becomes useless. In a way, the hashtags I see people using are simply an annoyance.

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by Stephanie Smetana
Scoop.it!

Real Women and Real Beauty in the Media - The Real Women Campaign

Real Women and Real Beauty in the Media - The Real Women Campaign | SEO and Social Media | Scoop.it
The Real Women Campaign is focused on promoting attainable standards of beauty for women in the media.
Stephanie Smetana's insight:

Visit this new website focusing on promoting attainable standards of beauty for women in the media. It includes an online petition pushing for legislation that will require disclaimers to be included on advertisements when any digital manipulation has occurred. 

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

Testing Social Signals - Can Social Media Activity Boost Organic Search Ranking?

Testing Social Signals - Can Social Media Activity Boost Organic Search Ranking? | SEO and Social Media | Scoop.it
Stephanie Smetana's insight:

I liked that this infographic showed a test done on various types of social media to determine the true impact. It is always helpful to see an example, rather than articles that simply state and author or supposed expert's opinion on an ever-changing topic ike social media and SEO.

 

The results come as really no surprise, and are somewhat annoying regarding Google. Once again, using a Google social media product shows that you will increase your rankings.

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

The Ultimate Pinterest SEO Guide - PinLeague

The Ultimate Pinterest SEO Guide - PinLeague | SEO and Social Media | Scoop.it
You've optimized every part of your website - but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.
Stephanie Smetana's insight:

This article is an interesting one for me because it discusses using Pinterest in more of a marketing capacity - something I don't necessarily think is the best way to implement a social media strategy. I tend to think of Pinterest as something that is more entertainment related, so I feel that the best businesses to use Pinterest would be for companies that focus on subjects like hair, clothes/fashion, beauty, etc.

 

When it comes to this guide, it is somewhat basic. It follows many of the rules in creating a profile that apply to creating a Twitter or even a LinkedIn profile: focusing on the profile name, the about me section, the profile picture. Like all other social media, and as the authors Solis and Breakenridge write in their book "Putting the Public Back in Public Relations," you must also focus on interaction with your audience.

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

SEO Smackdown Round 2: Old vs. New Search Engine Optimization

SEO Smackdown Round 2: Old vs. New Search Engine Optimization | SEO and Social Media | Scoop.it
Has SEO really changed? Search engine algoholics might say
Stephanie Smetana's insight:

This article from Search Engine Land broadens the arguments made by many across the web about what exactly is new SEO. Instead of focusing on just one aspect of what makes SEO work with Web 2.0, the author Cherie Thurow argues that there are a number of things that make a difference in the success of your SEO strategy: aboutness, design, link validation and social media, and web searcher behaviors. 

 

I thought the most important part of this article (and the best described) was the section regarding social media. Thurow writes that "Link Development + Social Media = Validation." This is an excellent way to look at and realize the power of social media. I remember in a Mass Communications class last semester, we were joking about the general public's use of Facebook. The new profile pictures every day, the constant complaining and using Facebook like a diary... these things simply scream, "Validate Me!" 

 

However, when this topic relates to business, the idea of validation from social media becomes extremely important. The idea of using social media as a form of credibility is ultimately the reason to use it in marketing. It is the same logic that applies to ending up at the top of the organic search in google. From that number one spot comes a large amount of credibility. Social media is doing much the same thing that the older versions of Search Engine Optimization did.

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

The Top 10 Twitter SEO Tips

The Top 10 Twitter SEO Tips | SEO and Social Media | Scoop.it
Mike Dobbs is the group director of SEO at 360i, a digital marketing agency that drives results for premier brands. The agency recently released the Social Marketing Playbook, a...
Stephanie Smetana's insight:

This article brings up an important topic for SEO: the fact that Google has started to index Tweets. This means that your Tweets could show up in an organic google search if the tweet correlated to the search topic. The auhor, Mike Dobbs, gives 10 tips for how to optimize for SEO with your twitter account. Many of these tips are also just good pointers for how to set up a good twitter account. Also, though, I think these are extremely important if Google does follow through with rumors that it will be creating real-time search capabilities for Twitter.

 

Most of all, I think it's important to clarify what indexing tweets really means for SEO. This does not mean that a website will move higher in the search rankings because of it's twitter account; that won't happen because of Twitters "nofollow" attribute. It simply means that there is potential for one specific tweet that fits someone's search criteria to show up in a Google search.

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

17 SEO Myths That You Should Leave Behind in 2013

Stephanie Smetana's insight:

This ebook is a bit basic, but a great representation of the kind of work that HubSpot does. This social media-focused company has had enormous success (82% annual growth rate*) which shows just how important social media is in business today. 

 

The overall message of this ebook is that now search engine optimization is less about computers and more about searchers. The audience has become the most important aspect of optimizing your website, when less than 10 years ago, keyword stuffing, keyword density and link building were primary focuses. Google is constantly changing algorithms so that its serach functions more like person, and this article points to that fact.

 

The relation then of social media to SEO is obvious, relevant content will drive both search and social media marketing. The two should operate together.

 

* Source: http://www.hubspot.com/blog/bid/34205/HubSpot-Continues-Rapid-Trajectory-with-82-Revenue-Growth

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

Stop the Social Media, SEO Madness - 'Net Features - Website Magazine

Stop the Social Media, SEO Madness - 'Net Features - Website Magazine | SEO and Social Media | Scoop.it
:: Travis Bliffen, Seo Proz :: Are you one of the many companies that cringe at the thought of having to use social media in order to gain rankings for your website? Not every business has breaking news to share and that is OK.
Stephanie Smetana's insight:

This article from Website Magazine mentions several things that I have noticed in my current position at BizLibrary. Author Travis Bliffen, Seo Proz, mentions "Society as a whole has a tendency to obsess over a single item and for months." Without a doubt, I have noticed this obsession with content marketing. In every SEO webinar or class I've attended that is the number one thing I've heard we need to focus on. 

 

While I know the benefits of timely information and of using social media, sometimes I feel that there is so much information floating around online, that it becomes hard to decipher what is accurate. This article did a great job of pointing out the benefits from social media for SEO - freshness, visual, increased speed of indexing - but still emphasizes that social media is not the one way to grow business results.

 

 

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

SEO is Dead. Now What?

SEO is Dead. Now What? | SEO and Social Media | Scoop.it
Until now, search engine optimization has been tactical and reactive in nature. But that's all changing.
Stephanie Smetana's insight:

I disagree with this article. Just like public relations, search engine optimization today is more about people than ever before. We can use social media to find important keywords and terms that will interest our potential customers. However, search is still the gateway to content for the vast majority of internet users. The following article points out why SEO is still important. http://econsultancy.com/us/blog/62661-why-seo-still-has-a-place-in-a-content-driven-world

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

Google Kills Bush's Miserable Failure Search & Other Google Bombs

Google Kills Bush's Miserable Failure Search & Other Google Bombs | SEO and Social Media | Scoop.it
Google has finally defused the “Google Bomb” that has returned US President George W. Bush at the top of its results in a search on miserable failure. The move wasn’t a post-State Of The Union Address gift for Bush.
Stephanie Smetana's insight:

The George Bush Google Bomb campaign was in my opinion one of the first successes of the early combination of SEO and social media. Althought it showed the lack of success of Google's perfection of its algorithims (and later, Google's desire and ability to control the world of internet search) it showed how social media and SEO can work together.

 

As the article states, the miserable failure link strategy that led to Bush's name being linked to the words "miserable failure" in Google search, came about because of the Old Fashion Patriot blog's campaign started by George Johnston. It points out many of the negative side effects of such a campaign and includes updated opinions and information on the topic.

 

 

more...
No comment yet.
Scooped by Stephanie Smetana
Scoop.it!

How Facebook's new hashtags will change the SEO game - Digital Trends | Digital Trends

How Facebook's new hashtags will change the SEO game - Digital Trends | Digital Trends | SEO and Social Media | Scoop.it
Hashtags are now Internet-ubiquitous. And that means they'll have a little something to do with Facebook SEO.
Stephanie Smetana's insight:

This article brings up an extremely relevant topic on Facebook, the integration of hashtags. I remember when this started not too long ago, there was quite a bit of debate in the Facebook world about whether or not this was a good idea. Those interviewed in this article argue it will make a difference. They say the hashtags will allow brands to integrate themselves into users conversations, and they are an indirect form of engagement.

 

For me, I separate Facebook from business entirely. I would never use Facebook hashtags for branding, because I don't try to involve my personal and business life. So the branding that is allowed through hashtags becomes useless. In a way, the hashtags I see people using are simply an annoyance.

more...
No comment yet.
Rescooped by Stephanie Smetana from SEO Tips, Advice, Help
Scoop.it!

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | SEO and Social Media | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
Stephanie Smetana's insight:

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

more...
Amrik Virdi's comment, July 9, 2013 6:17 AM
Thanks, it's so amazing!
Linda Allen's curator insight, July 17, 2013 1:19 PM

I still have a pulse..

Rescooped by Stephanie Smetana from visualizing social media
Scoop.it!

How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | SEO and Social Media | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
Stephanie Smetana's insight:

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

more...
Joe Wise's curator insight, May 21, 2013 5:28 PM

For what it's worth...

Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Scooped by Stephanie Smetana
Scoop.it!

Search Engine Optimization (SEO), using Google Plus - Martin Shervington

Search Engine Optimization (SEO), using Google Plus - Martin Shervington | SEO and Social Media | Scoop.it
Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.
Stephanie Smetana's insight:

I chose to read this article mainly because I don't have much experience using Google Plus in business. A few months back, our Director of Marketing asked us to create a Google Plus page for our company. He had read an article that stated, with much conviction, that the future of all SEO and Social Media was in Google Plus. I'm not sure how much I agree with that article. Oftentimes in the world of SEO and web, I think we get caught up in the Google craze. Google holds all the search power, so we automatically believe what Google does is best and most important.

 

In the article, Martin Shervington discusses how Google+, just like any other social media system, focuses on personalization. The more you use Google, for anything from search to mail, the more Google gets to "know you," and the better matched your results will be. Personally, I don't like the idea of giving Google such a monopoly or so much personal information. We're already told that YouTube videos hold higher sway in iframe placement on a website than any other web form, and now we're continuing that with Google+? When will it end?

more...
No comment yet.