SEO and Social Media
144 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Stacey D
Scoop.it!

5 Awesome Mobile Marketing Tips & Tricks For Your Business

5 Awesome Mobile Marketing Tips & Tricks For Your Business | SEO and Social Media | Scoop.it
5 Mobile Marketing Tips and Tricks
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

5 Ways to Improve Your Website for Higher Google Rankings - Ballantine

5 Ways to Improve Your Website for Higher Google Rankings - Ballantine | SEO and Social Media | Scoop.it
A simple Google search for the key phrase search engine optimization yields more than 18 million results. So despite some reports to the contrary it clearly remains a hot topic, and for good reason. Businesses know that a prime position on the first page of Google …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Avoid Costly Mistakes: Why You Need to Proofread - Ballantine

Avoid Costly Mistakes: Why You Need to Proofread - Ballantine | SEO and Social Media | Scoop.it
Mistakes in your print marketing pieces can be costly. In 2010, the Federal Reserve spent $120 million to print 1.1 billion redesigned $100 bills that were promptly put into a vault and rendered unusable. A creasing problem during printing caused about 30 percent of the bills …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Want Your Work Seen By The Right Audience? Here’s How! - Ballantine

Want Your Work Seen By The Right Audience? Here’s How! - Ballantine | SEO and Social Media | Scoop.it
Are you wondering how to get your business, movie, novel, or other project seen by the right audience? The one thing that’s more important than deciding what demographic you want to target for your work is making sure that that demographic sees your work. Otherwise, your …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

The Ultimate Guide to Direct Mail Copywriting and Graphic Design - Ballantine

The Ultimate Guide to Direct Mail Copywriting and Graphic Design - Ballantine | SEO and Social Media | Scoop.it
Quick Summary A direct mail marketing campaign is a beneficial way to make potential customers aware of the products or services that your company offers. Find out the practices that will make your campaign successful and the ones that will make it fail. Learn the role …

Quick Summary A direct mail marketing campaign is a beneficial way to make potential customers aware of the products or services that your company offers. Find out the practices that will make your campaign successful and the ones that will make it fail. Learn the role …

 
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

5 Keys For A Successful Social Media Campaign - Ballantine

5 Keys For A Successful Social Media Campaign - Ballantine | SEO and Social Media | Scoop.it
Is social media measurable? Maybe – if you know where to look. Instead of measuring hard data like return on social media investment, we use “soft metrics” like reach and frequency to determine the success of our social media campaigns. Here are 5 metrics you can …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

How To Increase Your Company's Online Brand Visibility

How To Increase Your Company's Online Brand Visibility | SEO and Social Media | Scoop.it
Click here to read our Ultimate Guide To Increasing Your Company’s Online Visibility. 5,750 words of free advice.
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

The 6 Keys to Effective Print Ads - Ballantine

The 6 Keys to Effective Print Ads - Ballantine | SEO and Social Media | Scoop.it
When analyzing creative advertising, you should look for six key factors to determine whether or not the ad will make a significant impact. Let’s outline the rules of the formula. First, no category is more important than any other. Second, ads that consistently fill all six …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Integrated Marketing Communications - The Ultimate Guide

Integrated Marketing Communications - The Ultimate Guide | SEO and Social Media | Scoop.it
Want to learn about integrated marketing? Click here to read Ballantine's blog post titled The Ultimate Guide to Integrated Marketing Communications.
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Advances in Printing Technology - White Paper - Ballantine

Advances in Printing Technology - White Paper - Ballantine | SEO and Social Media | Scoop.it
We have a new white paper to share with you titled:   Balancing Quality, Speed, and Cost with Advances in Printing Technology   This white paper provides an overview on three advances in printing technologies we think are worth highlighting including digital printing, high speed ink …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Direct Mail Commingling - Reduce Postage & Delivery Times

Direct Mail Commingling - Reduce Postage & Delivery Times | SEO and Social Media | Scoop.it
Click here to read about how direct mail commingling can reduce your postage costs as well as your delivery times.
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Analyze Your Direct Mail Results

Analyze Your Direct Mail Results | SEO and Social Media | Scoop.it

How profitable is direct mail for your company? Whether you’re a direct mail veteran or just thinking about launching your first direct mail campaign, with a little excel magic, you can calculate how profitable your potential direct mail campaign will be. The keys are appropriately estimating the specific costs of sending mail and 

more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Impressions vs. Exposure: How To Balance With Media Selection

Impressions vs. Exposure: How To Balance With Media Selection | SEO and Social Media | Scoop.it

To the uninitiated, traffic is traffic. Whether it’s customers coming to your front door or visiting your website, more is always better, right? Wrong. Ad research from decades ago revealed that viewing an ad once is often not enough to create retention of the message or the brand in a customer’s mind, so we segment our advertising opportunities to calculate our “reach” – the total number of people seeing our message -- 

more...
No comment yet.
Scooped by Stacey D
Scoop.it!

How To Build Your Brand With Print Media - Ballantine

How To Build Your Brand With Print Media - Ballantine | SEO and Social Media | Scoop.it
Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.   It’s important to understand that building a brand is not the same as simply marketing products or services. …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

How to Find the Best Direct Mail Advertising Companies - Ballantine

How to Find the Best Direct Mail Advertising Companies - Ballantine | SEO and Social Media | Scoop.it
When investing in an advertising company, you want to make sure you do your homework. You want to find out what the best agency will be for you and your business. It’s imperative that this company not only be a fit based on rates, but also …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Uncover the Strategies, Tips and Ideas to Stay on Top of the Brand Management Game - Ballantine

Uncover the Strategies, Tips and Ideas to Stay on Top of the Brand Management Game - Ballantine | SEO and Social Media | Scoop.it
Your company’s brand encompasses everything from your logo to your tagline. It is the image that you present to consumers and how they interpret that presentation that forms the foundation for your brand management. While you may select the colors and wording to use, consumers will …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Your Guide to Google My Business and SEO - Ballantine

Your Guide to Google My Business and SEO - Ballantine | SEO and Social Media | Scoop.it
If you have a business in today’s world, you need to be present online. Some may feel that staying relevant on the Internet is tedious and requires a management team. With the growing worldwide web, it may be hard to stand out. Luckily, there are tools …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Use Case Studies to Add Credibility - Ballantine

Use Case Studies to Add Credibility - Ballantine | SEO and Social Media | Scoop.it
Are you looking for a way to increase the credibility of your company? If your efforts at providing the best customer service possible are still not providing the best results possible, you need to find an alternative method. If you are looking for another way to …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Social Media Marketing for Businesses - The Ultimate Guide

Social Media Marketing for Businesses - The Ultimate Guide | SEO and Social Media | Scoop.it
Click here to read Ballantine's authority guide on social media marketing for businesses. Read about the 11 social platforms you need to know about.
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

The Ultimate Guide to SEO for New Jersey Companies - Ballantine

The Ultimate Guide to SEO for New Jersey Companies - Ballantine | SEO and Social Media | Scoop.it
  Introduction   87% of U.S. adults use the Internet, according to Pew Research. Roughly, 70% of those users turn to search engines to find what they seek. Couple that with the explosion in mobile usage and local New Jersey businesses have much to consider when …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

5 Ways to Drive Traffic to your Landing Page and Avoid Losing Sales - Ballantine

5 Ways to Drive Traffic to your Landing Page and Avoid Losing Sales - Ballantine | SEO and Social Media | Scoop.it
Stacey D's insight:

The landing page. This is the tried and true digital version of the classic sales letter. It is often torn apart through testing and optimization, reconstructed, retested, and torn apart again until sales begin to tick steadily upward. Anyone that cares about conversion rates uses landing pages — they’re the first, and hopefully only, page on our site that our traffic sees before making a purchase. We can send any kind of traffic to landing pages, from PPC marketing to email marketing. Even traditional direct mail can direct people to a landing page.


more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Copywriting Tips for an Effective Direct Mail Campaign - Ballantine

Copywriting Tips for an Effective Direct Mail Campaign - Ballantine | SEO and Social Media | Scoop.it
Some direct mail campaigns are completely ineffective while others are successful. So what’s the difference between an ineffective direct mail piece and an effective one? Most often, it’s the copy. Weak copy doesn’t generate many customer responses, while strong copy will keep the phone ringing and your office …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

The 7 Key Elements of a Successful Business Website - Ballantine

The 7 Key Elements of a Successful Business Website - Ballantine | SEO and Social Media | Scoop.it
Your website can say a thousand words about your business. But are they the right words? We’ve listed the 7 key elements you should consider to make sure your website is working for you – and not against you. 1. Clear Navigation Isn’t it annoying when …
more...
No comment yet.
Scooped by Stacey D
Scoop.it!

8 Easy A/B Tests for Conversion Rate Optimization

8 Easy A/B Tests for Conversion Rate Optimization | SEO and Social Media | Scoop.it

One of the most important steps to a successful inbound marketing campaign is conversion rate optimization, which can help you maximize the ROI on every marketing dollar you spend. There are typically two ways to increase the number of sales you’re making through your landing page: increase traffic or increase conversions. Increasing traffic can be expensive, but conversion rate optimization is cheap. In this article, we’ll show you the eight A/B tests that are always worth performing on your sales page.

more...
No comment yet.
Scooped by Stacey D
Scoop.it!

Create an Email Marketing Campaign that’s Worth Forwarding

Create an Email Marketing Campaign that’s Worth Forwarding | SEO and Social Media | Scoop.it

or businesses, one of the most difficult things is building their subscribers lists by adding people who willingly accept to receive emails. Fortunately, while people might not be willing to allow you into their inboxes, they will not have the same restrictions for their friends. So, if you can get your few subscribers to forward your emails to others, you are definitely going to have a growing email subscription list in a much shorter time and be able to realize the goals of your campaign.

more...
No comment yet.