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Do you recognise any of these Facebook personalities?

Do you recognise any of these Facebook personalities? | SEO And Social Media | Scoop.it
It can be easy to hide behind a ‘virtual persona’ for some and sometimes we see this ring true on our social feeds. Which virtual personality are you?
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Design a stunning infographic to wow your audience with unlimited revisions for €79

Design a stunning infographic to wow your audience with unlimited revisions for €79 | SEO And Social Media | Scoop.it
I can design for you/your business a stunning bespoke infographic. I create visuals for presentations and website infographics on a daily basis for clients in the UK and globally. Infographics are a great marketing tool and offer a fantastic way of driving traffic to your website and presenting a message or exposing information. The infographics I create attract plenty of attention and social shares. Infographics are shared 2x more than presentations, and 3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook! I am based in the UK and English is my first language and I am happy to communicate on a daily basis during the design process. UNLIMITED REVISIONS - I want the client to be happy with the results! I can send over in jpeg and png once we agree the final amendments. If you have questions please don't hesitate to contact me before ordering this hourly.
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Will social networking at work kill off emails?

Will social networking at work kill off emails? | SEO And Social Media | Scoop.it
Social networks have often been something frowned upon and had restricted access in the workplace but is this about to change and take over email?
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3 Ways to Improve Your Content Marketing Strategy

3 Ways to Improve Your Content Marketing Strategy | SEO And Social Media | Scoop.it
When considering different ways to increase both the effectiveness of your company’s content marketing strategy, you should always keep your customer’s wants and needs in the forefront of all your plans for strategic improvement. Basically, this means that you need to know your clientele. How do they live and breathe? How do they eat and sleep? You should strive to know everything about them, and most importantly, you should know all of the common ties that bind the many different types of clients that your business has.

Via Brian Yanish - MarketingHits.com, John van den Brink, malek
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Facebook Update their “Real Names” Policy

Facebook Update their “Real Names” Policy | SEO And Social Media | Scoop.it
Facebook’s “real names” policy has kicked up a stink of late, with drag queens and other members of the LGBT community finding their accounts suspended
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18 SEO Tools for Content Marketers

18 SEO Tools for Content Marketers | SEO And Social Media | Scoop.it
In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality con

Via malek
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malek's curator insight, September 30, 2015 8:22 AM

Have a good look at Competitive Research

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Social Media and Schoolchildren: How much is too much?

Social Media and Schoolchildren: How much is too much? | SEO And Social Media | Scoop.it
A recent study has brought up some very interesting questions about social media and the amount of time that schoolchildren should be using these platforms
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Facebook’s Major Milestone: One Billion Users in One Day

Facebook’s Major Milestone: One Billion Users in One Day | SEO And Social Media | Scoop.it
For the first time in Facebook’s 11 year history, over one billion people used the world’s largest social network in one single day
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Does everybody have the right to be forgotten?

Does everybody have the right to be forgotten? | SEO And Social Media | Scoop.it
The question of what should and shouldn’t be searchable on the web reared its head again in the last week, with the new right to be forgotten law
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Should you be concerned about negative SEO?

Should you be concerned about negative SEO? | SEO And Social Media | Scoop.it
Negative SEO is when an attacker tries to lower a website's ranking in Google, are you equipped to quickly react and deal with these threats to your website?
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6 Local SEO Stats Every Online Marketer Needs To Know

6 Local SEO Stats Every Online Marketer Needs To Know | SEO And Social Media | Scoop.it
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
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Cheap is not always cheerful with SEO

Cheap is not always cheerful with SEO | SEO And Social Media | Scoop.it
Was cheap SEO ever an option and how do you define cheap with a service that could make or break your business?
Sarah Gass's insight:

 

Was cheap SEO ever an option and how do you define cheap with a service that could make or break your business?

Was cheap SEO ever an option and how do you define cheap with a service that could make or break your business?

Was cheap SEO ever an option and how do you define cheap with a service that could make or break your business?

 
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Look what Twitter has done to your background

Look what Twitter has done to your background | SEO And Social Media | Scoop.it
Twitter has replaced your Wallpaper with a White Background, could this be the next step towards a mass advertising background?
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Marketing for Micro Moments

Marketing for Micro Moments | SEO And Social Media | Scoop.it
Brands need to connect with consumer micro-moments and understand what happens in them and why, this is the new faster consumer journey
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Why your website needs custom images

Why your website needs custom images | SEO And Social Media | Scoop.it
Custom images can influence a user on a website and improve user experience, helping understanding of topics and stories and adding brand value
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Learn from Argos and Prep Your Website for Traffic Overload

Learn from Argos and Prep Your Website for Traffic Overload | SEO And Social Media | Scoop.it
If you are running an e-commerce website in the run up to Christmas then make sure you are prepared for an increase in consumer traffic
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Images are worth a thousand words on your website

Images are worth a thousand words on your website | SEO And Social Media | Scoop.it
Images and graphics come in all different formats and can greatly enhance a website, they can increase social shares, user experience and conversions.
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4 Major Social Media Trends from One of Europe's Largest Digital Marketing Conferences

4 Major Social Media Trends from One of Europe's Largest Digital Marketing Conferences | SEO And Social Media | Scoop.it
This year's annual Digital Marketing Exposition and Conference dmexco focused on the theme of "Building Bridges."

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malek's curator insight, September 30, 2015 8:20 AM
1. Mobile to connect brands with consumers2. Personalised and relevant content


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Facebook shoots down the ‘Privacy Hoax’ once again

Facebook shoots down the ‘Privacy Hoax’ once again | SEO And Social Media | Scoop.it
Have you seen the recent dreaded 'Facebook are going to start stealing all of your data shared post'? Don't believe everything you read...
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10 ways to identify a bad SEO company

10 ways to identify a bad SEO company | SEO And Social Media | Scoop.it
Have you been sent a poorly-written email from an offshore SEO company selling their shabby services? This is just one example of a bad SEO company
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Is your SEO agency an extension of your marketing team?

Is your SEO agency an extension of your marketing team? | SEO And Social Media | Scoop.it
It’s imperative your SEO strategy aligns with the rest of your marketing channels, this is your chance to combine strategies with your SEO agency
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Twitter Officially Drops the 140-Character Limit

Twitter Officially Drops the 140-Character Limit | SEO And Social Media | Scoop.it
Twitter have announced that they will officially be dropping the 140 character limit on Direct Messages from Wednesday August 19
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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | SEO And Social Media | Scoop.it

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.

 

In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.

 

In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


Via Jeff Domansky, Os Ishmael, malek, Fred Zimny
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Matt Lambert's curator insight, August 14, 2015 5:03 AM

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?

Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...

Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.

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Could Periscope fit into your marketing plans?

Periscope is a tool which has been used by many big brands to enrich their marketing strategies. This presentation walks you through the potential value that P…
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Google Panda keeps on rolling - Algorithm update

Google Panda keeps on rolling - Algorithm update | SEO And Social Media | Scoop.it
The Panda algorithm has seen its most recent update in July 2015 with Panda 4.2, the first full update for over 10 months but what does it mean for you?
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#Curvy Banned by Instagram in Crackdown on Nudity

#Curvy Banned by Instagram in Crackdown on Nudity | SEO And Social Media | Scoop.it
Instagram have been trying to stop the growing amount of spam and adult accounts that flood the social network banning #Curvy on its social media platform
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