SEO and Social Media
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SEO and Social Media
Looking to build more traffic for your sites? Did your search engine traffic take a hit after the penguin/panda updates by Google? Or are you looking at getting more traffic from Social Media? If so, this is the place to find important tips/tricks, news updates and more about SEO and Social Media.
Curated by James Johnston
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Rescooped by James Johnston from SEO | Inbound Marketing
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Top SEO Mistakes Webmaster Make By Volume and How To Get It Right

Top SEO Mistakes Webmaster Make By Volume and How To Get It Right | SEO and Social Media | Scoop.it
Blog post at iBlogzone - Online Business Resources : If you read my roundup of this week, you may have noticed that there was a video from Matt Cutts answering to a question about the top SEO m[..]

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Rescooped by James Johnston from The Marketing Technology Alert
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8 Great Tools to use with Google Analytics | SEOptimise

8 Great Tools to use with Google Analytics | SEOptimise | SEO and Social Media | Scoop.it
Daniel talks about 8 Great Tools to use with Google Analytics, and how they can help you become more efficient.

 

Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time.

ScreamingFrogGA Copy and PasteCustomReportSharing.comGA Debugger – Firefox/ChromeURL builderTable BoosterSEO Tools for ExcelChartelligence


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marketingIO's curator insight, May 28, 2013 3:50 PM

Great stuff! You definitely want to click through to review in greater detail!


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Jay Matthew's curator insight, May 29, 2013 4:31 PM

This article should help out anyone looking for some better ways to use Google Analytics. Often things can seem a bit overwhelming, but tools like these make it so much easier to harness the power of Google Analitics.

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A Look at Popular Open Source E-commerce Software

A Look at Popular Open Source E-commerce Software | SEO and Social Media | Scoop.it
A discussion about the popular open source (free) e-commerce solutions out there that will allow you to create your online store.
James Johnston's insight:

A great intro to open source E-commerce.

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Rescooped by James Johnston from Freakinthecage Webdesign Lesetips
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Taking a closer look at WordPress Coding Standards

Taking a closer look at WordPress Coding Standards | SEO and Social Media | Scoop.it
WordPress is a big project with a lot of developers working on it. It also has a huge amount of themes and plugins which are written by teams of developers or individual developers.

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Rescooped by James Johnston from Public Relations & Social Media Insight
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SEO: The Future Is Bright, The Future Is Linkless

SEO: The Future Is Bright, The Future Is Linkless | SEO and Social Media | Scoop.it

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.

 

By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....


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Jeff Domansky's curator insight, May 23, 2013 1:20 PM

How content marketing is the new SEO and tips to help you get results.

Intriguing Networks's curator insight, May 27, 2013 10:14 AM

Simple Great Content = Good people want to link and will organically. So focus on your Content Strategy, now that is a little more complicated.

James Johnston's curator insight, May 27, 2013 11:43 AM

More information about getting traffic back from the search engines and what you now need to know about SEO.

Rescooped by James Johnston from The Marketing Technology Alert
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Penguin 2.0: where does SEO go from here?

Penguin 2.0: where does SEO go from here? | SEO and Social Media | Scoop.it
Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.

 

Key excerpt...

 

The general process here is:

Write quality content that gets Social Signals (pluses and shares).Attract natural links to the content.Encourage engagement and sharing on the site.Build up your ‘PageRank’ for quality signals.Attract mentions/links from other influencers.Build up your relationships within your Circles.Take a ‘PR’ approach to website promotion (get mentioned for natural reasons).Develop a content strategy that generates engagement and regular interactions (earned media as opposed to paid).

 

These factors means you need to have a look at your site for a number of different areas:

Have you integrated Structured Data for Rich Snippets and Author Tags?Don’t build a brochure website, build a ‘Social Site’.Your site needs to be built around usability and performance – (design and architecture, as well as conversion process improvements are always required).Become a Social Business. Social marketing needs to flow through the whole organisation, this will generate more content and reference points in the social web. With multiple authors being associated with your site and encouraging all employees to create regular content is only going to strengthen your authority within your choose topic.Content strategy is essential (on site & off). You need a content area with high quality content. 
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zidanmarketing's curator insight, May 24, 2013 10:08 AM

We all wonder what new Google updates have in store. They all have one common objective, to allow quality content to prosper. I am excited when new updates come out. There is always change, but it is usually for the better, even if it makes things more time consuming. I actually wrote an article explaining my excitement on new SEO updates: http://zidanmarketing.com/google-seo-update-excitement/. Thanks for the excellent share. 

Intriguing Networks's curator insight, May 27, 2013 9:39 AM

it's not rocket science, use wordpress and some basic principles ! #contentstrategy

James Johnston's curator insight, May 27, 2013 11:41 AM

If you have a new website, never done any SEO on your site, or if Google slapped you for bad SEO use, then following these tips will help get you back on track.

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Google's Penguin Update & The Confusion On Going "Deep"

Google's Penguin Update & The Confusion On Going "Deep" | SEO and Social Media | Scoop.it
As you know, Penguin 2.0 #4 is live and webmasters and SEOs are buzzing about that. The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy. Matt Cutts, in his video about this update, talks ...
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Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps

Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps | SEO and Social Media | Scoop.it
Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple.

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Optimizing Your Blog, the Technical Details

Optimizing Your Blog, the Technical Details | SEO and Social Media | Scoop.it
Site speed is important. It’s one of the first things visitors will notice when they arrive at your blog, so to make a good first impression your content should load quickly.
James Johnston's insight:

Tips for speeding up your site's load time. Remember Google doesn't like slow site loads and it may penalize your site for it.

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Rescooped by James Johnston from Everything from Social Media to F1 to Photography to Anything Interesting
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The New SEO

The New SEO | SEO and Social Media | Scoop.it

According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels.

 

Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.

 

So what's stopping these businesses? I have tried to answer that question in this blog post.


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Gaurav Pandey's curator insight, May 26, 2013 6:16 AM

Hello, 

Here's a new post from my blog. In recent times, I have been often asked whether  SEO was dead. So I decided to write a post on where I think the SEO industry stands and what the future is likely to be. 

Drop me a comment if you have anything to add. 

Please feel free to share. 

Cheers, Gaurav. 

Rescooped by James Johnston from The Marketing Technology Alert
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Responsive Layout Builders for WordPress: What the Hell Are They ?

Responsive Layout Builders for WordPress: What the Hell Are They ? | SEO and Social Media | Scoop.it
Responsive Layout Builders for WordPress can do fantastic things for you and simplify the process of your site maintenance greatly. These drag and drop interfaces edit WordPress pages on the fly with no coding requirement.

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Hiredevelopers's comment, May 25, 2013 10:07 AM
nice topic
Esther Turón Perez 's comment, May 27, 2013 3:16 PM
Thanks for comment, :), greetings.
Rescooped by James Johnston from Public Relations & Social Media Insight
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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | SEO and Social Media | Scoop.it

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

 

Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...


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Jeff Domansky's curator insight, May 23, 2013 1:33 PM

How to navigate the sometimes confusing waters of Google search updates.

Jeff Domansky's comment, May 23, 2013 3:25 PM
Thanks everyone for your scoops and shares. This is a really important post for content and marketing pros.
Rescooped by James Johnston from Public Relations & Social Media Insight
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The Inconvenient Truth About SEO - Search Engine Journal

The Inconvenient Truth About SEO - Search Engine Journal | SEO and Social Media | Scoop.it

The SEO landscape has shifted over time. Google’s Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. Buying links, participating in link exchange programs and generating backlinks from spammy content farms are not a strategy anymore.

 

SEO still is a process where not only marketing, but also technical knowledge is needed. For example:

- organizing website’s structure and navigation

- preparing a sitemap

- preparing SEO friendly url’s

- optimizing web pages’ titles and describing images

- regulating instructions for web robots in robots.txt

- backlinks management.

 

These elements could sound obvious, but also could be a difficult part of optimization. As SEO has changed and it has become more content centric, still the technical aspects are important as a necessary foundation....


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Jeff Domansky's curator insight, May 26, 2013 11:29 PM

SEO basics that are easily implemented.

James Johnston's curator insight, May 27, 2013 11:37 AM

A good but short article about the "new" SEO.