SEO and Social Media
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SEO and Social Media
Looking to build more traffic for your sites? Did your search engine traffic take a hit after the penguin/panda updates by Google? Or are you looking at getting more traffic from Social Media? If so, this is the place to find important tips/tricks, news updates and more about SEO and Social Media.
Curated by James Johnston
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Top Ways to Bring SEO Back to Life for Your Older Pages

Going through your website and finding pages that aren’t performing doesn’t take as much time as many realize. It may seem like a daunting task, but once you get going you’ll find that it’s actually quite simple.
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | SEO and Social Media | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
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Official Google Webmaster Central Blog: 6 Quick Tips for International Websites

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37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity

37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity | SEO and Social Media | Scoop.it

Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

 

But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)

 

So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year....

 


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 2013 10:58 PM

Tom Pick shares a valuable resource of SEO guides, tips and tactics. Great reference tool.

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How To Use #Hashtags To Extend Your Reach, and a bit more

How To Use #Hashtags To Extend Your Reach, and a bit more | SEO and Social Media | Scoop.it
I'm guessing that #hashtags is no longer a new thing for you. As defined on Twitter - "hashtags were originally "invented" by Twitter users to mark keywords or

Via DiTesco
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36 SEO Myths That Won't Die But Need To

36 SEO Myths That Won't Die But Need To | SEO and Social Media | Scoop.it
Every day a new SEO myth is born; unfortunately, not every day does an old SEO myth die off. The net result is a growing population of myths.
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The Do's and Dont's of Content Marketing [Infographic]

Content marketing is the new SEO. Having a content marketing strategy for your online business is key to SEO success in 2013. However, content marketing should be done correctly by following certain guidelines.

Via Bonnie Burns
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Unfortunately, Sustainable SEO is Slow - Search Marketing Sage

Unfortunately, Sustainable SEO is Slow - Search Marketing Sage | SEO and Social Media | Scoop.it
Here's the bad news about those sustainable tactics. They are slow, and seem to be getting slower.

 

Digest...

 

As an SEO I have to optimize client websites to an algorithm that increasingly requires diversity of tactics.  It’s been reported that there are well over 200 different factors in Google’s rankings algorithm, I’m of the opinion that the list of those ranking factors is growing all the time.  When you grow the numbers of factors in the algorithm, you flatten out the power that any one of these factors can have.  So even the heaviest of those factors gets watered down every time something gets added to the list.

 

Here’s the bad news about those sustainable tactics.  They are slow, and seem to be getting slower.  The flattening of the algorithm and increased personalization factors of today mean that what could be achieved in 3 months of diligent work might now take 5 or 6 months to achieve.  SEO is now all about diversifying tactics and beating the competition on those over 200 ranking factors (not just the link factors).  If two sites are tied on 199 of those factors, breaking that tie on factor 200 is what will get you over the top.


Via marketingIO
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marketingIO's curator insight, May 28, 2013 2:15 PM

Take you time. Short-cutting this and getting caught is a disaster: you really have no other choice but to build your content, build your links via real relationships, and drive your listing up over time.


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The 15 Steps to 'Power SEO' (PR Is The New SEO)

The 15 Steps to 'Power SEO' (PR Is The New SEO) | SEO and Social Media | Scoop.it

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content....

 

I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I’m increasingly less alone in this idea and goal. But for the sake of discussion, if we can accept at least in philosophy that PR is increasingly becoming SEO’s strongest vehicle and anchor, how can companies take best advantage of PR’s SEO role? Here are my ideas (with help from a couple of resident experts) for the 15 Steps to Power SEO.....


Via Jeff Domansky
James Johnston's insight:

This is a great article with some tips to help your SEO. Remember PR and SEO work well together.

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Jeff Domansky's curator insight, May 29, 2013 2:16 PM

Here's a great look at how PR and SEO must go forward together. Any PR person in the future must understand and be able to direct SEO strategies.

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Goodbye SEOmoz. Hello Moz!

Goodbye SEOmoz. Hello Moz! | SEO and Social Media | Scoop.it
For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution.
James Johnston's insight:

Still the same great SEO tools and SEO info site, just changing the name is all.

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Common SEO Mistakes to Avoid in 2013

Common SEO Mistakes to Avoid in 2013 | SEO and Social Media | Scoop.it

Do one SEO tactic incorrectly, or too frequently, and you could be facing Google punishments that remove your website from their search results. This is not a gamble that most businesses can afford, as most consumers initially find a business online.

 

In fact, Inc.com ran a survey and found that 7 out of 10 consumers said they are more likely to use a local business if they have a social media presence and another 78% said ratings and reviews are important when deciding what to buy. Google has made some significant changes in the last couple of years when it comes to ranking your website in search results. Google Panda and Google Penguin are the two major updates you may have heard about, and many more are coming.

 

Here are some of the major abuse tactics that were employed by SEO’s and some workarounds that you should be implementing in their place....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 21, 2013 1:14 PM

Here's a very actionable list of SEO tactics and mistakes to avoid Google penalties.

James Johnston's curator insight, May 27, 2013 11:50 AM

One major mistake in SEO is to over optimize your on-page SEO. Sometimes it might be on accident and for others its on purpose. With the new rules the recent Google Penguin update in place, this could hurt your search engine results.

 

Check out this great article and other common SEO mistakes that can hurt your search engine results.

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How to Optimize Images for Search Engines

How to Optimize Images for Search Engines | SEO and Social Media | Scoop.it
If you didn’t know much about image search and how does it work then here is a small explanation for you: this is the query search that you can see as thumbnail graphics, supplanted by contextual information that match user’s search queries at its...
James Johnston's insight:

I get a lot of my traffic from Google Image search. That's because I optimize my images for the search engines. I try and name all my images with keywords related to the article, the alt/title tags have the same keywords, and the meta data profile on the image itself will have the keywords as well. But read up on this article and at some point, I will post my article or write up another one. If you have any question, please comment here or send me an email.

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James Johnston's curator insight, May 29, 2013 3:14 AM

I get a lot of my traffic from Google Image search. That's because I optimize my images for the search engines. I try and name all my images with keywords related to the article, the alt/title tags have the same keywords, and the meta data profile on the image itself will have the keywords as well. But read up on this article and at some point, I will post my article or write up another one. If you have any question, please comment here or send me an email.

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10 Ways to Explode Your Web Traffic Conversions Today

10 Ways to Explode Your Web Traffic Conversions Today | SEO and Social Media | Scoop.it
Boosting your web traffic conversions will get you a far bigger increase in opt-ins or sales than boosting traffic. Here are 10 easy ways to do it.

Via DiTesco
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Twitter Traffic, How to Double Your Traffic to Your Content With Twitter | Social Media Examiner

Twitter Traffic, How to Double Your Traffic to Your Content With Twitter | Social Media Examiner | SEO and Social Media | Scoop.it
Social Media Marketing podcast 44: In this episode Kim Garst shares how to use Twitter to promote your content and offers, and drive more traffic to your blog.
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Monitoring Your Social Media Channels From One Place is a Good Idea

Monitoring Your Social Media Channels From One Place is a Good Idea | SEO and Social Media | Scoop.it
Social Media Photo via Shutterstock
The social media landscape and its importance in the larger marketing strategy of business are growing all the time.

Via TechinBiz
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Lynn O'Connell for O'Connell Meier's curator insight, June 7, 2013 3:39 AM

Now if I could only find one place that really centralizes everything!

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12 Ways to Get More People ‘Talking About’ Your Facebook Page & Improve EdgeRank

12 Ways to Get More People ‘Talking About’ Your Facebook Page & Improve EdgeRank | SEO and Social Media | Scoop.it
In 2011 Facebook introduced their ‘People Talking About This’ feature.  Available on Facebook Pages only, the feature allows you to track the number of
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20 Must-Know Tips & Tricks To Master Google Analytics Data

20 Must-Know Tips & Tricks To Master Google Analytics Data | SEO and Social Media | Scoop.it
Looking over and managing website visitor data is crucial to the success of your company. Whether you are running a new startup or a simple weblog, you should be keeping track of your visitors log.
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The Intersection of SEO and Content Marketing - Search Engine Journal

The Intersection of SEO and Content Marketing - Search Engine Journal | SEO and Social Media | Scoop.it
Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing communit (“@sejournal: The Intersection of SEO and Content Marketing by @sujanpatel
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Pinterest Rich Pins

Pinterest Rich Pins | SEO and Social Media | Scoop.it
Pinterest recently announced a new feature that I think is pretty exciting.  It is called Rich Pins.  A normal pin is an image with description text below it.  With Rich Pins, Pinterest will pull i...

Via Bonnie Burns
James Johnston's insight:

I can't wait to see this feature more widely used. I am about to figure how to add these meta tags to my site so, I can take advantage of them. Let me know if you have gotten these meta tags in place.

 

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CATHLEEN SLONE's curator insight, May 31, 2013 6:12 PM

Pinterest introduces rich pins to lead users to purchases and other information #innov8u #careers #marketing #productivity

Crystal Coleman's curator insight, May 31, 2013 7:01 PM

Nice addition to Pinterest features. 

Pedro Milciades Segovia Ortiz's comment, June 8, 2013 9:41 PM
Siempre las fotos son de muy buen enfoque y calidad.
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On-Page SEO – Tips For Better Search Engine Visibility (infographic)

On-Page SEO – Tips For Better Search Engine Visibility (infographic) | SEO and Social Media | Scoop.it
With all the noise in the SEO sphere about Google+, authorship and brand signals, it’s easy to forget an SEO mainstay: on-page SEO.
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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | SEO and Social Media | Scoop.it

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions.

 

Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...


Via Jeff Domansky
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Adam Donkus's curator insight, May 31, 2013 8:42 AM

Content marketing is essential and very effective for geographically targeted SEO(local seo)

Jeff Domansky's curator insight, May 31, 2013 3:03 PM

Integrating search and content marketing always gets better results!

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The 4 SEO Trends Every Marketer Needs to Know « iMediaConnection Blog

The 4 SEO Trends Every Marketer Needs to Know « iMediaConnection Blog | SEO and Social Media | Scoop.it

Synopsis...

 

While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content marketing initiatives.

1. SEO used to be an exercise in optimizing content for spiders. Today, SEO is about optimizing content for the user.

2. Links still matter, but the game has changed.

3. The power is in the long tail.

4. Traditional marketing tactics will boost digital marketing initiatives.

 

Use this list as criteria to check off on each time content is added to your website:

Am I using the language of my target consumer?Am I linking to authoritative websites?Am I optimizing this content for a specific user by targeting a few long tail keywords?Am I promoting this content using more traditional marketing tactics?


Via marketingIO
James Johnston's insight:

These trends are very important and you need to keep up on what the current trends are doing so you can keep your sites SEO running smoothly.

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marketingIO's curator insight, May 30, 2013 10:59 AM

The basics: blocking and tackling. And continues to be relevant in light of Penguin 2.0.


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Penguin 2.0/4 - Were You Jarred and/or Jolted?

Penguin 2.0/4 - Were You Jarred and/or Jolted? | SEO and Social Media | Scoop.it
Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share).
James Johnston's insight:

If you noticed a sudden drop in traffic from Google search engines last week, The new Penguin 2.0 update may caused you issues. SEOMoz has some data on the percentage of sites effected.

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Google Penguin 2.0 vs. Black Hat SEO

Google Penguin 2.0 vs. Black Hat SEO | SEO and Social Media | Scoop.it
The Google Penguin 2.0 algorithm update is here and it's big. Websites that have paid for links or other black hat SEO tactics must act now. (Google Penguin 2.0 vs.

Via Fred Zimny
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Maximizing Google+ For SEO

Maximizing Google+ For SEO | SEO and Social Media | Scoop.it
After much debate about Google+ and whether it is worthwhile or not, more and more people are accepting it and jumping on board. There are some definite SEO advantages to having a Google+ profile. In

Via Bonnie Burns
James Johnston's insight:

Google+ is great for SEO. Google is now putting so much on Google+ that if your articles are shared and +1ed over and over again, your link and sites get a bump in the search rankings.

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Olivier Aidyn's curator insight, September 4, 2013 1:20 AM

Good Info

Sameep Shah's curator insight, September 11, 2013 11:04 AM

Good list of tips for maximizing google+ 

Andy Birkitt's curator insight, October 2, 2013 4:28 AM

Great article and with good timing as more and more people are realising the benefits of being on Google +