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SEO and Social Media
Looking to build more traffic for your sites? Did your search engine traffic take a hit after the penguin/panda updates by Google? Or are you looking at getting more traffic from Social Media? If so, this is the place to find important tips/tricks, news updates and more about SEO and Social Media.
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Avoid Unnecessary Risks By Staying Away From These Dangerous SEO Techniques

Avoid Unnecessary Risks By Staying Away From These Dangerous SEO Techniques | SEO and Social Media | Scoop.it
Some people take big risks with SEO and it could damage the future success of their site. I've tried to show them a few of the techniques they should stay away from. Nobody can blame you for wantin...
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5 Instances When You Should Forget About A Particular Keyword

5 Instances When You Should Forget About A Particular Keyword | SEO and Social Media | Scoop.it
You've just seen a keyword you want to rank for, but how do you know it's going to be worth it? Lots of people pick random keywords and spend a long time trying to reach the number one spot and onc...
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Check out the latest guest article on Evolutionary Designs!

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What are some misconceptions in the SEO industry?

Hi, Matt. Which aspect of Google updates you think the SEO industry simply won't get? Where do you see many SEOs spending too much energy on when they could ...
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Official Google Webmaster Central Blog: 6 Quick Tips for International Websites

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The Intersection of SEO and Content Marketing - Search Engine Journal

The Intersection of SEO and Content Marketing - Search Engine Journal | SEO and Social Media | Scoop.it
Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing communit (“@sejournal: The Intersection of SEO and Content Marketing by @sujanpatel
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On-Page SEO – Tips For Better Search Engine Visibility (infographic)

On-Page SEO – Tips For Better Search Engine Visibility (infographic) | SEO and Social Media | Scoop.it
With all the noise in the SEO sphere about Google+, authorship and brand signals, it’s easy to forget an SEO mainstay: on-page SEO.
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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | SEO and Social Media | Scoop.it

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions.

 

Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...


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Adam Donkus's curator insight, May 31, 2013 5:42 AM

Content marketing is essential and very effective for geographically targeted SEO(local seo)

Jeff Domansky's curator insight, May 31, 2013 12:03 PM

Integrating search and content marketing always gets better results!

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Goodbye SEOmoz. Hello Moz!

Goodbye SEOmoz. Hello Moz! | SEO and Social Media | Scoop.it
For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution.
James Johnston's insight:

Still the same great SEO tools and SEO info site, just changing the name is all.

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8 Great Tools to use with Google Analytics | SEOptimise

8 Great Tools to use with Google Analytics | SEOptimise | SEO and Social Media | Scoop.it
Daniel talks about 8 Great Tools to use with Google Analytics, and how they can help you become more efficient.

 

Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time.

ScreamingFrogGA Copy and PasteCustomReportSharing.comGA Debugger – Firefox/ChromeURL builderTable BoosterSEO Tools for ExcelChartelligence


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iNeoMarketing's curator insight, May 28, 2013 12:50 PM

Great stuff! You definitely want to click through to review in greater detail!


  • See the article at www.seoptimise.com
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Jay Matthew's curator insight, May 29, 2013 1:31 PM

This article should help out anyone looking for some better ways to use Google Analytics. Often things can seem a bit overwhelming, but tools like these make it so much easier to harness the power of Google Analitics.

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The New SEO

The New SEO | SEO and Social Media | Scoop.it

According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels.

 

Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.

 

So what's stopping these businesses? I have tried to answer that question in this blog post.


Via Gaurav Pandey, Chiraag
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Gaurav Pandey's curator insight, May 26, 2013 3:16 AM

Hello, 

Here's a new post from my blog. In recent times, I have been often asked whether  SEO was dead. So I decided to write a post on where I think the SEO industry stands and what the future is likely to be. 

Drop me a comment if you have anything to add. 

Please feel free to share. 

Cheers, Gaurav. 

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Google Penguin 2.0 vs. Black Hat SEO

Google Penguin 2.0 vs. Black Hat SEO | SEO and Social Media | Scoop.it
The Google Penguin 2.0 algorithm update is here and it's big. Websites that have paid for links or other black hat SEO tactics must act now. (Google Penguin 2.0 vs.

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Penguin 2.0: where does SEO go from here?

Penguin 2.0: where does SEO go from here? | SEO and Social Media | Scoop.it
Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.

 

Key excerpt...

 

The general process here is:

Write quality content that gets Social Signals (pluses and shares).Attract natural links to the content.Encourage engagement and sharing on the site.Build up your ‘PageRank’ for quality signals.Attract mentions/links from other influencers.Build up your relationships within your Circles.Take a ‘PR’ approach to website promotion (get mentioned for natural reasons).Develop a content strategy that generates engagement and regular interactions (earned media as opposed to paid).

 

These factors means you need to have a look at your site for a number of different areas:

Have you integrated Structured Data for Rich Snippets and Author Tags?Don’t build a brochure website, build a ‘Social Site’.Your site needs to be built around usability and performance – (design and architecture, as well as conversion process improvements are always required).Become a Social Business. Social marketing needs to flow through the whole organisation, this will generate more content and reference points in the social web. With multiple authors being associated with your site and encouraging all employees to create regular content is only going to strengthen your authority within your choose topic.Content strategy is essential (on site & off). You need a content area with high quality content. 
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zidanmarketing's curator insight, May 24, 2013 7:08 AM

We all wonder what new Google updates have in store. They all have one common objective, to allow quality content to prosper. I am excited when new updates come out. There is always change, but it is usually for the better, even if it makes things more time consuming. I actually wrote an article explaining my excitement on new SEO updates: http://zidanmarketing.com/google-seo-update-excitement/. Thanks for the excellent share. 

Intriguing Networks's curator insight, May 27, 2013 6:39 AM

it's not rocket science, use wordpress and some basic principles ! #contentstrategy

James Johnston's curator insight, May 27, 2013 8:41 AM

If you have a new website, never done any SEO on your site, or if Google slapped you for bad SEO use, then following these tips will help get you back on track.

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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | SEO and Social Media | Scoop.it

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

 

Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...


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Jeff Domansky's curator insight, May 23, 2013 10:33 AM

How to navigate the sometimes confusing waters of Google search updates.

Jeff Domansky's comment, May 23, 2013 12:25 PM
Thanks everyone for your scoops and shares. This is a really important post for content and marketing pros.
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How to Properly Move WordPress to a New Domain Without Losing SEO

How to Properly Move WordPress to a New Domain Without Losing SEO | SEO and Social Media | Scoop.it
Recently one of our users asked for our help in moving their WordPress site to a new domain. We thought it would be nice to share this process on WPBeginner, so it helps others who are looking to do the same.
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How to Create More Linkable Content to Improve SEO

How to Create More Linkable Content to Improve SEO | SEO and Social Media | Scoop.it
Linkable content matters because of SEO. The more people the link to your content, the better you look in the eyes of search engine bots.
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Top Ways to Bring SEO Back to Life for Your Older Pages

Going through your website and finding pages that aren’t performing doesn’t take as much time as many realize. It may seem like a daunting task, but once you get going you’ll find that it’s actually quite simple.
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37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity

37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity | SEO and Social Media | Scoop.it

Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

 

But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)

 

So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year....

 


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Jeff Domansky's curator insight, June 4, 2013 7:58 PM

Tom Pick shares a valuable resource of SEO guides, tips and tactics. Great reference tool.

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36 SEO Myths That Won't Die But Need To

36 SEO Myths That Won't Die But Need To | SEO and Social Media | Scoop.it
Every day a new SEO myth is born; unfortunately, not every day does an old SEO myth die off. The net result is a growing population of myths.
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Pinterest Rich Pins

Pinterest Rich Pins | SEO and Social Media | Scoop.it
Pinterest recently announced a new feature that I think is pretty exciting.  It is called Rich Pins.  A normal pin is an image with description text below it.  With Rich Pins, Pinterest will pull i...

Via Bonnie Burns
James Johnston's insight:

I can't wait to see this feature more widely used. I am about to figure how to add these meta tags to my site so, I can take advantage of them. Let me know if you have gotten these meta tags in place.

 

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CATHLEEN SLONE's curator insight, May 31, 2013 3:12 PM

Pinterest introduces rich pins to lead users to purchases and other information #innov8u #careers #marketing #productivity

Crystal Coleman's curator insight, May 31, 2013 4:01 PM

Nice addition to Pinterest features. 

Pedro Milciades Segovia Ortiz's comment, June 8, 2013 6:41 PM
Siempre las fotos son de muy buen enfoque y calidad.
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The 4 SEO Trends Every Marketer Needs to Know « iMediaConnection Blog

The 4 SEO Trends Every Marketer Needs to Know « iMediaConnection Blog | SEO and Social Media | Scoop.it

Synopsis...

 

While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content marketing initiatives.

1. SEO used to be an exercise in optimizing content for spiders. Today, SEO is about optimizing content for the user.

2. Links still matter, but the game has changed.

3. The power is in the long tail.

4. Traditional marketing tactics will boost digital marketing initiatives.

 

Use this list as criteria to check off on each time content is added to your website:

Am I using the language of my target consumer?Am I linking to authoritative websites?Am I optimizing this content for a specific user by targeting a few long tail keywords?Am I promoting this content using more traditional marketing tactics?


Via iNeoMarketing
James Johnston's insight:

These trends are very important and you need to keep up on what the current trends are doing so you can keep your sites SEO running smoothly.

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iNeoMarketing's curator insight, May 30, 2013 7:59 AM

The basics: blocking and tackling. And continues to be relevant in light of Penguin 2.0.


  • See the article at blogs.imediaconnection.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps

Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps | SEO and Social Media | Scoop.it
Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple.

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Unfortunately, Sustainable SEO is Slow - Search Marketing Sage

Unfortunately, Sustainable SEO is Slow - Search Marketing Sage | SEO and Social Media | Scoop.it
Here's the bad news about those sustainable tactics. They are slow, and seem to be getting slower.

 

Digest...

 

As an SEO I have to optimize client websites to an algorithm that increasingly requires diversity of tactics.  It’s been reported that there are well over 200 different factors in Google’s rankings algorithm, I’m of the opinion that the list of those ranking factors is growing all the time.  When you grow the numbers of factors in the algorithm, you flatten out the power that any one of these factors can have.  So even the heaviest of those factors gets watered down every time something gets added to the list.

 

Here’s the bad news about those sustainable tactics.  They are slow, and seem to be getting slower.  The flattening of the algorithm and increased personalization factors of today mean that what could be achieved in 3 months of diligent work might now take 5 or 6 months to achieve.  SEO is now all about diversifying tactics and beating the competition on those over 200 ranking factors (not just the link factors).  If two sites are tied on 199 of those factors, breaking that tie on factor 200 is what will get you over the top.


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iNeoMarketing's curator insight, May 28, 2013 11:15 AM

Take you time. Short-cutting this and getting caught is a disaster: you really have no other choice but to build your content, build your links via real relationships, and drive your listing up over time.


  • See the article at blog.search-mojo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Google's Penguin Update & The Confusion On Going "Deep"

Google's Penguin Update & The Confusion On Going "Deep" | SEO and Social Media | Scoop.it
As you know, Penguin 2.0 #4 is live and webmasters and SEOs are buzzing about that. The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy. Matt Cutts, in his video about this update, talks ...
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The Inconvenient Truth About SEO - Search Engine Journal

The Inconvenient Truth About SEO - Search Engine Journal | SEO and Social Media | Scoop.it

The SEO landscape has shifted over time. Google’s Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. Buying links, participating in link exchange programs and generating backlinks from spammy content farms are not a strategy anymore.

 

SEO still is a process where not only marketing, but also technical knowledge is needed. For example:

- organizing website’s structure and navigation

- preparing a sitemap

- preparing SEO friendly url’s

- optimizing web pages’ titles and describing images

- regulating instructions for web robots in robots.txt

- backlinks management.

 

These elements could sound obvious, but also could be a difficult part of optimization. As SEO has changed and it has become more content centric, still the technical aspects are important as a necessary foundation....


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Jeff Domansky's curator insight, May 26, 2013 8:29 PM

SEO basics that are easily implemented.

James Johnston's curator insight, May 27, 2013 8:37 AM

A good but short article about the "new" SEO.

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SEO: The Future Is Bright, The Future Is Linkless

SEO: The Future Is Bright, The Future Is Linkless | SEO and Social Media | Scoop.it

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.

 

By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....


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Jeff Domansky's curator insight, May 23, 2013 10:20 AM

How content marketing is the new SEO and tips to help you get results.

Intriguing Networks's curator insight, May 27, 2013 7:14 AM

Simple Great Content = Good people want to link and will organically. So focus on your Content Strategy, now that is a little more complicated.

James Johnston's curator insight, May 27, 2013 8:43 AM

More information about getting traffic back from the search engines and what you now need to know about SEO.