Looking to build more traffic for your sites? Did your search engine traffic take a hit after the penguin/panda updates by Google? Or are you looking at getting more traffic from Social Media? If so, this is the place to find important tips/tricks, news updates and more about SEO and Social Media.
Recently one of our users asked for our help in moving their WordPress site to a new domain. We thought it would be nice to share this process on WPBeginner, so it helps others who are looking to do the same.
Going through your website and finding pages that aren’t performing doesn’t take as much time as many realize. It may seem like a daunting task, but once you get going you’ll find that it’s actually quite simple.
Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.
But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)
So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year....
While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content marketing initiatives.
1. SEO used to be an exercise in optimizing content for spiders. Today, SEO is about optimizing content for the user.
2. Links still matter, but the game has changed.
3. The power is in the long tail.
4. Traditional marketing tactics will boost digital marketing initiatives.
Use this list as criteria to check off on each time content is added to your website:
Am I using the language of my target consumer?Am I linking to authoritative websites?Am I optimizing this content for a specific user by targeting a few long tail keywords?Am I promoting this content using more traditional marketing tactics?
Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple.
Here's the bad news about those sustainable tactics. They are slow, and seem to be getting slower.
As an SEO I have to optimize client websites to an algorithm that increasingly requires diversity of tactics. It’s been reported that there are well over 200 different factors in Google’s rankings algorithm, I’m of the opinion that the list of those ranking factors is growing all the time. When you grow the numbers of factors in the algorithm, you flatten out the power that any one of these factors can have. So even the heaviest of those factors gets watered down every time something gets added to the list.
Here’s the bad news about those sustainable tactics. They are slow, and seem to be getting slower. The flattening of the algorithm and increased personalization factors of today mean that what could be achieved in 3 months of diligent work might now take 5 or 6 months to achieve. SEO is now all about diversifying tactics and beating the competition on those over 200 ranking factors (not just the link factors). If two sites are tied on 199 of those factors, breaking that tie on factor 200 is what will get you over the top.
As you know, Penguin 2.0 #4 is live and webmasters and SEOs are buzzing about that. The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy. Matt Cutts, in his video about this update, talks ...
The SEO landscape has shifted over time. Google’s Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. Buying links, participating in link exchange programs and generating backlinks from spammy content farms are not a strategy anymore.
SEO still is a process where not only marketing, but also technical knowledge is needed. For example:
- organizing website’s structure and navigation
- preparing a sitemap
- preparing SEO friendly url’s
- optimizing web pages’ titles and describing images
- regulating instructions for web robots in robots.txt
- backlinks management.
These elements could sound obvious, but also could be a difficult part of optimization. As SEO has changed and it has become more content centric, still the technical aspects are important as a necessary foundation....
Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.
By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....
Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing communit (“@sejournal: The Intersection of SEO and Content Marketing by @sujanpatel
SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions.
Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...
According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels.
Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.
So what's stopping these businesses? I have tried to answer that question in this blog post.
Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.
The general process here is:
Write quality content that gets Social Signals (pluses and shares).Attract natural links to the content.Encourage engagement and sharing on the site.Build up your ‘PageRank’ for quality signals.Attract mentions/links from other influencers.Build up your relationships within your Circles.Take a ‘PR’ approach to website promotion (get mentioned for natural reasons).Develop a content strategy that generates engagement and regular interactions (earned media as opposed to paid).
These factors means you need to have a look at your site for a number of different areas:
Have you integrated Structured Data for Rich Snippets and Author Tags?Don’t build a brochure website, build a ‘Social Site’.Your site needs to be built around usability and performance – (design and architecture, as well as conversion process improvements are always required).Become a Social Business. Social marketing needs to flow through the whole organisation, this will generate more content and reference points in the social web. With multiple authors being associated with your site and encouraging all employees to create regular content is only going to strengthen your authority within your choose topic.Content strategy is essential (on site & off). You need a content area with high quality content.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.