Social Media - Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
What buzzwords will have workers buzzing in 2013? Here's what small business owners, PR people and entrepreneurs had to say.
Advertainment -- "Advertising is no longer about interrupting what people are interested in, it's about being what people are interested in."
Phablets -- A mixture of a smartphone and tablet.
Growth hacker -- "A role that replaces traditional marketing roles in fast-growing businesses."
Social learning -- "An individual's learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
Alphanista -- "Successful women in powerful positions having it all."
Acqui-hire -- "A blend of acquired and hired."
Return on involvement -- A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot."
Inventreprenuers -- "An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."
Twinternship -- "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook."
Wantrepreneur -- Someone who hasn’t "taken all the steps necessary to take the leap" into entrepreneurship.
Minergy -- Someone who uses "minimal energy to get the task accomplished."
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