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The SEO-ification of Twitter

The SEO-ification of Twitter | SEO and marketing | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...

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Tim O'Keefe's curator insight, February 12, 2013 9:20 PM

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.

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Google Releases the Story of Search

Google Releases the Story of Search | SEO and marketing | Scoop.it

Google Releases the Story of Search from crawl to results to spam fighting.

CrawlTest and give resultsGive relevant results with spam resistance.
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Tim O'Keefe's curator insight, March 1, 2013 1:37 PM

Google tells the story of search with commentary on their real genius by yours truly at the end.

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10 Tips From Boing Boing On Making Online Content Sing

10 Tips From Boing Boing On Making Online Content Sing | SEO and marketing | Scoop.it
At the dawn of blogging in 1995, Mark Frauenfelder moved his Boing Boing ‘zine online. Boing Boing--whose mission was to explore “the coolest, wackiest stuff”--became and remains one of the Internet’s most popular blogs.

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Tim O'Keefe's curator insight, February 14, 2013 11:48 AM

Tapping into the cultural moment...piggybacking lends a multitude of traffic opportunities as well as potential SEO opportunities. But content marketing is not SEO though it is part of SEO. But to do it just for SEO purposes is to miss the opportunity available via social syndication. Furthermore, Content without viewership is pointless.

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Five Ways To Build Links For Local SEO | Search Engine ...

Five Ways To Build Links For Local SEO | Search Engine ... | SEO and marketing | Scoop.it
About: Guest post by Will Stevens, owner of the SEO and social media blog What Is Search? ... Combine this with a social media strategy, and you will not only attract links but also get some word of mouth marketing going.
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Tim O'Keefe's curator insight, February 19, 2013 10:43 PM

The Best way to use this for Places in Google is thru NAPS (name, address,city, phone) or citations as they are commonly called in the biz. They are treated like links are for organic.

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Content No. 1 Marketing Priority

Content  No. 1 Marketing Priority | SEO and marketing | Scoop.it
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...

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Tim O'Keefe's curator insight, February 8, 2013 1:28 AM

Content marketing is not SEO or Social. It somehow fits within both and umbrellas both. As it is the brands story told textually or via audio or video. And it is what gets spidered or shared.

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How I Increased My Blog Traffic By Over 700% - Business 2 Community (blog)

How I Increased My Blog Traffic By Over 700% - Business 2 Community (blog) | SEO and marketing | Scoop.it
Business 2 Community (blog)
How I Increased My Blog Traffic By Over 700%
Business 2 Community (blog)
So now you have 5 ways to increase your blog traffic that work great for me.
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001.jpg (382x331 pixels)

001.jpg (382x331 pixels) | SEO and marketing | Scoop.it

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Tim O'Keefe's curator insight, February 27, 2013 6:02 PM

Which of the following Social Media tools does your firm use regularly?

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Effective storytelling for business

Effective storytelling for business | SEO and marketing | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz, Jeff Domansky, Tim O'Keefe
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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

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5 (More) Reasons You Must Use Video in Your Social Media

5 (More) Reasons You Must Use Video in Your Social Media | SEO and marketing | Scoop.it

You are waiting until you can “do it right”. You don’t want to look “unprofessional”.

I get that. I’d never want you to post something shaky, stupid or pointless on your site.

But you do NOT need to wait until you can afford the time and money to create an Oscar-winning piece, either.


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Tim O'Keefe's curator insight, February 1, 2013 11:23 AM

Best advice I ever received. It is better to do something worthwhile shitty than not at all.

More great stuff at http://www.socializedseo.com

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10 reasons why blogging is better than paying for SEO - Phoenix Business Journal (blog)

10 reasons why blogging is better than paying for SEO - Phoenix Business Journal (blog) | SEO and marketing | Scoop.it
Business 2 Community (blog)
10 reasons why blogging is better than paying for SEO
Phoenix Business Journal (blog)
And let's also assume you have a limited marketing budget, as every one does. Why should you blog rather than pay for SEO?
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Tim O'Keefe's comment, February 13, 2013 12:02 AM
The problem with this article it is that it has a lame definition of blogging and seo. Without votes from the outside in. Blogging is content marketing. And if a tree falls in the woods and nobody hears it, did it really ever exist? Someone has to get interested people there. It will be paid or SEO or social. People do not show up by magic.
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The SEO-ification of Twitter

The SEO-ification of Twitter | SEO and marketing | Scoop.it
History is written by the victors. That’s how the old adage goes. It’s easy to see how that might be the case for a grade school textbook (see: Christopher Columbus), but the phrase may have just g...

Via Tim O'Keefe
more...
Tim O'Keefe's curator insight, February 12, 2013 9:20 PM

Social sites want to be Google and Google wants to be social. Facebook does search and now Twitter.