At the dawn of blogging in 1995, Mark Frauenfelder moved his Boing Boing ‘zine online. Boing Boing--whose mission was to explore “the coolest, wackiest stuff”--became and remains one of the Internet’s most popular blogs.
About: Guest post by Will Stevens, owner of the SEO and social media blog What Is Search? ... Combine this with a social media strategy, and you will not only attract links but also get some word of mouth marketing going.
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."
Business 2 Community (blog) 10 reasons why blogging is better than paying for SEO Phoenix Business Journal (blog) And let's also assume you have a limited marketing budget, as every one does. Why should you blog rather than pay for SEO?