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7 Ways to Improve Your Search Rank With Social Media : Social Media Examiner

7 Ways to Improve Your Search Rank With Social Media : Social Media Examiner | SEO and content | Scoop.it
Do you want to improve the search rank for your website or blog? Discover seven ways you can use social media to boost your search rankings.
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31 Tips on How to Use Social Media to Boost Sales

31 Tips on How to Use Social Media to Boost Sales | SEO and content | Scoop.it
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.
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How to Analyze Your YouTube Marketing With Google Analytics : Social Media Examiner

How to Analyze Your YouTube Marketing With Google Analytics : Social Media Examiner | SEO and content | Scoop.it
Want to connect Google Analytics to your YouTube channel? Discover how to set up Google Analytics to measure the impact of your YouTube marketing efforts.
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9 Ways to Use Visual Content in Your Social Media Strategy

9 Ways to Use Visual Content in Your Social Media Strategy | SEO and content | Scoop.it
Looking for ways to use visual content in your social media strategy? Here's 9 visual marketing ideas guaranteed to keep your audience coming back for more!
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Rescooped by Lotte Schacht from Digital Brand Marketing
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Why You're Thinking About Digital Marketing Analytics All Wrong - HubSpot

Why You're Thinking About Digital Marketing Analytics All Wrong - HubSpot | SEO and content | Scoop.it
Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site. Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers. Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR.

With digital marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals.

As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.

Via marketingIO, massimo facchinetti, Os Ishmael
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marketingIO's curator insight, September 14, 9:55 AM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

Rescooped by Lotte Schacht from SEO and Social Media Marketing
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5 SEO Secrets To Use To Get Your Content Ranking

5 SEO Secrets To Use To Get Your Content Ranking | SEO and content | Scoop.it

'While Google doesn’t generally let us in on high-level SEO secrets, there are some strategies we know – both from the research and from Google themselves – about ways to boost rankings.


This post will look at five SEO "secrets" you may not have thought of that can help get your content ranking sooner than you might think'.


Read More: http://thenextweb.com/insider/2016/09/11/5-seo-secrets-youll-surprised-didnt-know/


Via Antonino Militello
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26 Advanced SEO Tips That Actually Work

26 Advanced SEO Tips That Actually Work | SEO and content | Scoop.it
Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?
Via Boxer Sign, Digital Hub City, P.j. Germain
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Rescooped by Lotte Schacht from Affiliate Marketing and SEO Insider
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The benefits of creating a purpose-driven SEO strategy

The benefits of creating a purpose-driven SEO strategy | SEO and content | Scoop.it
Why does your website exist? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website's purpose.

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Rescooped by Lotte Schacht from Tools for Teachers & Learners
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Free HTML5 Online Animation Maker, Banner Maker and Video Maker | Animatron

Free HTML5 Online Animation Maker, Banner Maker and Video Maker | Animatron | SEO and content | Scoop.it

Make engaging and compelling animations online for your business or school. Create explainer videos, animated marketing videos, training videos and presentations. Make HTML5 banners and interactive video content.


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Nik Peachey's curator insight, July 15, 12:48 AM

This looks good. You can make up to 5 public projects on the free account.

António Leça Domingues's curator insight, July 16, 4:12 AM
Aplicação de animação gráfica web gratuita.
Rosemary Tyrrell, Ed.D.'s curator insight, September 23, 5:05 PM
This looks great! It's got some features PowToons doesn't have.
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5 Actionable Google Analytics Reports to Improve Your Marketing Today

5 Actionable Google Analytics Reports to Improve Your Marketing Today | SEO and content | Scoop.it
Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover tremendous opportunities by simply optimizing or fixing what you’ve already got.
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Yoast SEO WordPress Plugin Just Got Even Better

Yoast SEO WordPress Plugin Just Got Even Better | SEO and content | Scoop.it
Google and the other search engines are better than ever at figuring out the nuances of language, and what a website, web page, or article is about.
Via Boxer Sign
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Rescooped by Lotte Schacht from SEO and Social Media Marketing
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How to speak ‘Search Engine’

How to speak ‘Search Engine’ | SEO and content | Scoop.it

Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend. 


Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally. 


Read More: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/


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Rescooped by Lotte Schacht from Content Strategy |Brand Development |Organic SEO
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FAQ: All about the new Google RankBrain algorithm

FAQ: All about the new Google RankBrain algorithm | SEO and content | Scoop.it
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far.
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10 Ways to Increase Your Facebook Engagement : Social Media Examiner

10 Ways to Increase Your Facebook Engagement : Social Media Examiner | SEO and content | Scoop.it
Do you wish more people interacted with your Facebook posts? Discover 10 ways to increase engagement on your Facebook business page posts.
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Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner

Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner | SEO and content | Scoop.it
Is your Facebook page ready for the new design? Discover what's changing and how to prepare for the new Facebook page layout.
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Rescooped by Lotte Schacht from digital marketing strategy
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Off-Page SEO: What It Is and How to Crack It

Off-Page SEO: What It Is and How to Crack It | SEO and content | Scoop.it
I spent a couple of hours researching this question myself, and here’s my conclusion: There's no straightforward definition of off-page SEO. I mean, many p

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P.j. Germain's curator insight, October 19, 9:12 PM

#seo

malek's curator insight, October 21, 9:21 AM

a new flicker on the off-page SEO

Rescooped by Lotte Schacht from Content marketing automation
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How to Define and Measure ROI for Your Content Marketing

How to Define and Measure ROI for Your Content Marketing | SEO and content | Scoop.it

"When you know your ROI, you can make the necessary adjustments to improve a floundering campaign, or identify the most profitable areas of your strategy to focus on in future months. "


Via Guillaume Decugis
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Guillaume Decugis's curator insight, September 14, 2:44 PM

As content marketing matures, the question of its ROI becomes important. And it's a delicate one because there are many components to it. This post by Jayson DeMers does a good job at giving the big picture of content marketing ROI but of course the devil is in the details. 

 

If you're a B2B marketer, it's helpful to consider aligning your content marketing objectives with your funnel. Your objectives then simply become:

 

- filling your top of the funnel,

 

- engaging prospects and nurturing them into qualified leads,

 

- helping close deals,

 

- keeping customers happy over time. 

 

Once you've established that, the next question becomes the technology and analytics system to measure ROI. As we've explained here, funnel performance has historically been measured through marketing automation software. But marketing automation is not designed specifically around content and this is why it's usually not enough to really understand the granular performance of each piece of content.

 

In addition to understanding the big picture, you also need to derive actionable recommendations on how to improve your content, either by doing performance audits or by using predictive insights

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Google rolls out Campaign Groups in AdWords

Google rolls out Campaign Groups in AdWords | SEO and content | Scoop.it
Reporting feature makes it easier to monitor performance across multiple campaigns.
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Rescooped by Lotte Schacht from digital marketing strategy
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5 ways ads are killing your site (& SEO)

5 ways ads are killing your site (& SEO) | SEO and content | Scoop.it
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.

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malek's curator insight, September 10, 4:35 PM

Let’s go put more ads in the page and make more money!

Rescooped by Lotte Schacht from Social Search & SEO
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3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner

3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner | SEO and content | Scoop.it
Want to improve your search ranking? Discover three ways social media can improve your visibility in search results.
Via Josepf J Haslam
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Rescooped by Lotte Schacht from digital marketing strategy
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Optimize Your Site for Featured Snippets | SEJ

Optimize Your Site for Featured Snippets | SEJ | SEO and content | Scoop.it
How would you like to rank at position zero for relative search queries? Of course you would. When Google has awarded your website a featured snippet, that’s exactly where you’ll rank.

Via THE *OFFICIAL ANDREASCY*, malek
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Step By Step Guide to Local SEO [Infographic]

Step By Step Guide to Local SEO [Infographic] | SEO and content | Scoop.it
If you run a local business then you don’t need me to tell you how competitive it is out there these days. You’ve been running a local business for years. You work really hard and your customers…
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Step-By-Step Guide For E-Commerce SEO | SEJ

Step-By-Step Guide For E-Commerce SEO | SEJ | SEO and content | Scoop.it
You've spent months, maybe even years, building your e-commerce site, but still got no traffic? Read SEJ's guide for e-commerce SEO to increase traffic.
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Rescooped by Lotte Schacht from Digital Visibility
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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump | SEO and content | Scoop.it
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year
Via Level343, Nicholas Bodell, oconnorandkelly
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Patricia Lynn's curator insight, June 28, 11:23 AM
SEO Tactics
Louise Quo Vadis's curator insight, June 28, 2:08 PM
So much to learn about SEO. Good info here.