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This week's finest digital marketing infographic

This week's finest digital marketing infographic | SEO and analytics | Scoop.it
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing. (This week's finest digital marketing infographic: This week’s finest digital marketing infographic comes ...
Paula Pollock's insight:

Finest may be a stretch, but the stats are worth considering in your own SMM strategy practices.

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How to Use Data to Prove the Value of SEO - Search Engine Journal

How to Use Data to Prove the Value of SEO - Search Engine Journal | SEO and analytics | Scoop.it
How to Use Data to Prove the Value of SEO
Search Engine Journal
It's no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. The cost of SEO has grown exponentially.
Paula Pollock's insight:

And hopefully, you review the data regularly and make improvements. Set-it-and-forget-it is not an SEO strategy. It only works for rotisserie chicken makers!

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5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era

5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era | SEO and analytics | Scoop.it
5 Classic Off-Page SEO Strategies that Are Still Effective in Post-Penguin Era http://t.co/1Zk2BwJ7FF #offpageseo
Paula Pollock's insight:

While #4 - Guest Posting sounds wonderful, most wise digital marketers know that it's better to create unique content than have someone else be your expert. Readers will most certainly leave your blog/site to learn more about them. While it may help your rank, it will not build your following.

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Intriguing Networks's curator insight, July 9, 2013 10:46 AM

Sometimes the most obvious are the things we don't focus on and get right, worth takinga look here!

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Write SEO friendly content in 10 easy steps

Write SEO friendly content in 10 easy steps | SEO and analytics | Scoop.it
SEO often sounds like the holy grail of online strategies. While there is nothing sure about SEO, some basics can help you getting better online results.
Paula Pollock's insight:

Some marketers know these basics, but many content writers are focusing elsewhere. It's actually fairly easy to incorporate these into your regular writing. 

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Homepage Sliders: Bad For SEO, Bad For Usability - Search Engine Land

Homepage Sliders: Bad For SEO, Bad For Usability - Search Engine Land | SEO and analytics | Scoop.it
Homepage Sliders: Bad For SEO, Bad For Usability
Search Engine Land
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage.
Paula Pollock's insight:

Even I have a slider. The templates are a big draw for executives who have the final decision on how their site looks. It's the rare executives that says, "Let's just do what you know will get us the best SEO results for our site," instead of, "But, I saw Company X's site and it has images sliding by. I like that. It looks professional." 

 

I sympathize with all creative teams, website designers and developers everywhere. 

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How to Upload and Optimize YouTube Videos for SEO - Entrepreneur

How to Upload and Optimize YouTube Videos for SEO - Entrepreneur | SEO and analytics | Scoop.it
Entrepreneur
How to Upload and Optimize YouTube Videos for SEO
Entrepreneur
This is the fourth in a six-part series on how your business can get started on YouTube.
Paula Pollock's insight:

Perfectly simple Video Optimization 101. 

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Building a Marketing Flywheel - Whiteboard Friday

Building a Marketing Flywheel - Whiteboard Friday | SEO and analytics | Scoop.it
By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel.
Paula Pollock's insight:

Love number two:  You've got to be willing, with flywheel tactics, to invest and experiment and accept failure. While marketers are always willing to do this, stakeholders need to be finessed with "expectation setting" if you plan to keep your job!

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Lesser-Known Secrets for Better Social Media Results - Search Engine Journal

Lesser-Known Secrets for Better Social Media Results - Search Engine Journal | SEO and analytics | Scoop.it
GreenBiz.com (blog)
Lesser-Known Secrets for Better Social Media Results
Search Engine Journal
Before we get started, we should probably cover the most important and misunderstood secret of all – there's no one fits all approach to social media.
Paula Pollock's insight:

This post has a gold-mine of best practices for your profiles. Audit your profiles to these standards.

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The Power Of Youtube For Online Marketing

The Power Of Youtube For Online Marketing | SEO and analytics | Scoop.it
Youtube is a search engine. Understand why it will help your online marketing efforts.
Paula Pollock's insight:

This is especially good for companies who are not afraid to show who they are, who their employees are and have cool things to video. A short (3-4 minute) reel will capture attention AND if you seed it properly with keywords you will get great SEO juice. An added benefit, you can use it in multiple content areas of your site. One video equals many opportunities. 

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The Best Secret SEO Tips to increase Blog Traffic

The Best Secret SEO Tips to increase Blog Traffic | SEO and analytics | Scoop.it
The Best secret SEO tips to increase blog traffic revealed to you will shock you! Toss out every thing you ever knew and starts over.
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The Great Exaggeration: Optimization - Marketing Land

The Great Exaggeration: Optimization - Marketing Land | SEO and analytics | Scoop.it
Marketing LandThe Great Exaggeration: OptimizationMarketing LandWe intend to optimize our operating list based on performance of campaigns, categories, compartments and sweet-spots within this master list.
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7 Tips To Avoid High Bounce Rates On Landing Pages

7 Tips To Avoid High Bounce Rates On Landing Pages | SEO and analytics | Scoop.it
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting,...
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Using Keyword Research beyond SEO

Using Keyword Research beyond SEO | SEO and analytics | Scoop.it
Using Keyword Research beyond SEO http://t.co/B0HKrDgj #ecommerce #online #business...
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How to Check Keyword Density for Free

How to Check Keyword Density for Free | SEO and analytics | Scoop.it
In this article, you will learn how to check keyword density for free. There’s really no need for you to purchase a separate tool for checking the keyword density of your blog post or article.
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Why Social Signals Are Important For SEO - Search Engine People (blog)

Why Social Signals Are Important For SEO - Search Engine People (blog) | SEO and analytics | Scoop.it
Why Social Signals Are Important For SEO
Search Engine People (blog)
There are a variety of factors that affect the performance of a company's website and overall online presence.
Paula Pollock's insight:

Yet another reason to use Chrome for SFDC.

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FTC Updates Search Engine Ad Disclosure Guidelines

FTC Updates Search Engine Ad Disclosure Guidelines | SEO and analytics | Scoop.it
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Paula Pollock's insight:

FTC suggests that search engine should use prominent shading with a clear outline, a prominent border, or both...to distinguish paid ads. If a person wants the information, they will click on it - paid search or otherwise. 

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Pure Spam: What Are Google Penalties & What to Do to Recover

Pure Spam: What Are Google Penalties & What to Do to Recover | SEO and analytics | Scoop.it
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google.
Paula Pollock's insight:

Hopefully this doesn't happen to you, but if it does you need to address it immediately. If it's on your main ecomm site, it needs to be fixed. If you don't know how it occured, get a site audit by a reputable SEO firm. If you are using someone now, ask them how it happened since they could have been the cause. 

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Google Makes Non-Desktop SEO an Absolute Necessity - Search Engine Watch

Google Makes Non-Desktop SEO an Absolute Necessity - Search Engine Watch | SEO and analytics | Scoop.it
Google Makes Non-Desktop SEO an Absolute Necessity Search Engine Watch I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as...
Paula Pollock's insight:

"Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well..."


If you think you can keep pushing this into the next quarter's todo list, think again. This is going to impact a lot of sites. 

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Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google

Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google | SEO and analytics | Scoop.it
Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.
Paula Pollock's insight:

Every freelancer and job hunter needs to manage their searchable brand. This is especially important to you younguns. The crazy Instagram photos your friends have tagged you in playing beer pong are probably not something you want appearing.

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This week's finest digital marketing infographic

This week's finest digital marketing infographic | SEO and analytics | Scoop.it
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing. (This week's finest digital marketing infographic: This week’s finest digital marketing infographic comes ...
Paula Pollock's insight:

Finest may be a stretch, but the stats are worth considering in your own SMM strategy practices.

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Writing for a World of 36-Hours-a-Day Readers

Writing for a World of 36-Hours-a-Day Readers | SEO and analytics | Scoop.it
The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn't a mall without a Wifi hotspot.
Paula Pollock's insight:

The slideshare presentation titled "Crap" embeded in this article is worth going through. Kudos to Velocity.uk for nailing contextual focus. 

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On-Page SEO Best Practices for 2013

On-Page SEO Best Practices for 2013 | SEO and analytics | Scoop.it
Hello folks Today we are covering some advanced techniques that you can use in order to optimize your landing pages.
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The New SEO Process (Quit Being Kanye)

The New SEO Process (Quit Being Kanye) | SEO and analytics | Scoop.it
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same.
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5 Incredible Search Engine Optimization Tips (Infographic)

5 Incredible Search Engine Optimization Tips (Infographic) | SEO and analytics | Scoop.it
Ranking high in search engines is critical for generating traffic and leads. Here's IMPACT'S 5 incredible search engine optimization tips.
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How to do Awesome SEO Keyword Research for a Large, Templated Site

How to do Awesome SEO Keyword Research for a Large, Templated Site | SEO and analytics | Scoop.it
Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level.
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Why Your Content Marketing Needs To Be More Active

Why Your Content Marketing Needs To Be More Active | SEO and analytics | Scoop.it
The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing.
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