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Rescooped by Guillaume Thuard from Marketing, Sales and Lead Generation
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Attracting More B2B Buyers by Focusing on Their Interests - Business 2 Community

Attracting More B2B Buyers by Focusing on Their Interests - Business 2 Community | SEO & Analytics | Scoop.it
Business 2 Community
Attracting More B2B Buyers by Focusing on Their Interests
Business 2 Community
In B2B marketing and sales, we frequently look at the seller's perspective, considering sales stages, the funnel, conversion metrics, and more.

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SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | SEO & Analytics | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results.
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Référencement naturel (SEO)

Référencement naturel (SEO) | SEO & Analytics | Scoop.it
Dossier mis à jour avec des exemples d'optimisations SEO mises en oeuvre sur CCM. On désigne habituellement par le terme « référencement » (en anglais SEO pour Search Engine Optimization, traduisez Optimisation des moteurs de recherche)...
Guillaume Thuard's insight:

SEO: les bases

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Google Pingouin : bonnes pratiques de référencement

Google Pingouin : bonnes pratiques de référencement | SEO & Analytics | Scoop.it
Depuis mai 2012, Google a déployé une série de mises à jour de son algorithme qui vise à pénaliser les sites utilisant certaines techniques de référencement abusif. Baptisée « Pingouin » (penguin en anglais), elle s'attaque plus particulièrement...
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Google : Les 200 critères clés du référencement d’un site

Google : Les 200 critères clés du référencement d’un site | SEO & Analytics | Scoop.it
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Is Inbound Marketing The Best Form Of B2B Marketing?

Is Inbound Marketing The Best Form Of B2B Marketing? | SEO & Analytics | Scoop.it
B2B marketing isn't easy with long sales cycles, and each sale having a huge impact on your bottom line. Find out if inbound marketing could be the answer.

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SEO Paradigm Shifts To Follow in 2014

SEO Paradigm Shifts To Follow in 2014 | SEO & Analytics | Scoop.it
Despite the fact that tactics and strategy are constantly changing, the fundementals generally tend to stay the same. However, every now and then even the fundemtenals tend to change and bring with them paradigm shifts.
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Google Trends Are Now More Intelligent | The Search Agents

Google Trends Are Now More Intelligent | The Search Agents | SEO & Analytics | Scoop.it
Michelle and David provide insight into the changes and enhancements made to Google Trends this week.
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Après Google Panda : les bonnes pratiques de référencement

Après Google Panda : les bonnes pratiques de référencement | SEO & Analytics | Scoop.it
La mise à jour « Panda » -nom de code du nouvel algorithme de Google- promet de changer les pratiques de référencement pour les éditeurs de sites web. Pénalisant le classement des sites de mauvaise qualité dans les résultats de Google, elle entend...
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