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Rescooped by Debbie Gartner from Search Engine Optimization (SEO) Tips and Advice
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Google’s 200 Ranking Factors For SERP

Google’s 200 Ranking Factors For SERP | SEO and Social Media advice | Scoop.it


Google has been one of the most powerful search engines in this world. With over 87% of the world population using Google as their default Search Engine, it is very well understood how important is to rank in Google for any keyword.

Google has always kept the world in darkness with their ranking algorithms and how they actually trigger and rank each website based on certain factors. However, the idea is still not clear but based on certain calculations, experts have come to a great Infographic, which follows, explains you step by step on how and what are Google’s List of ranking factors for each website.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Lauren Moss, Luis Costa, Marc Kneepkens, Bill Gassett
Debbie Gartner's insight:

A must read if you are new to optimizing your blog, and a great refresher if you have been blogging for a while.  SEO really is a combo of factors. It all starts with great and unique content and this infographic shares factors that can boost or detract from that - both for the page and the domain.

more...
Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

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Rescooped by Debbie Gartner from The Content Marketing Hat
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How To Create Google +Post Ads

How To Create Google +Post Ads | SEO and Social Media advice | Scoop.it

om Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.


Via Mike Allton
Debbie Gartner's insight:

Great info from Mike Alton on the new Google +post ads.  Sounds like a great opportunity to expand your reach.

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Mike Allton's curator insight, April 18, 9:39 AM

How To Create Google +Post Ads

As you may have heard, Google opened up the +Post ad option to anyone with at least 1000 followers this week.

+Mark Traphagen explained that, “What’s different here is that Google is enabling social content ads that aren’t on the social platform. Instead of littering Google+ with ads (one of the unsung benefits of Google+ is that three years in its stream are still ad free), +Post ads are places where people expect to see ads: on websites that already have Google Display ads.”

So how do we get started? Many businesses are chomping at the bit to start experimenting with these new ads and working toward driving traffic and interest to their business and Google+ presence. So I've written up exactly how to do that. Using the guide below, you'll be able to create your first Campaign and +Post Ad.

We'll also go over the different ad sizes and types, and reveal a couple of new findings.

Learn more: http://bit.ly/1i1S7PU 

What questions do you have about +Post Ads? Will you consider using them for your own business? Does it help to know that you can use posts from a personal profile or a page?

#Google  #PlusPost #PlusPostAds #GooglePlus  

Rescooped by Debbie Gartner from Backlinks for your Blog
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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | SEO and Social Media advice | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.


You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 


Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello, Neil Ferree
Debbie Gartner's insight:

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

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Neil Ferree's curator insight, April 10, 10:38 AM

Knowing the health of your website SEO is key if you want your pages to rank at the top of the search results.


Having good onpage optimization is critical. Here are the other steps you should do to get a complete picture.

Celebritize You's curator insight, April 10, 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Neil Ferree's comment, April 10, 10:13 PM
I like to compare Alexa vs. SimilarWeb stats to get a deeper look into a site's SEO structure and appeal
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The Rules of Link Building - Whiteboard Friday

The Rules of Link Building - Whiteboard Friday | SEO and Social Media advice | Scoop.it
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.
Debbie Gartner's insight:

Another great white board Friday. This one is from Cyrus Shepard and discusses the major do's and don't on Link building.  Some great advice on building links responsibly.

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Rescooped by Debbie Gartner from Social Media Engagement
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How to Promote Your Blog Content: Social Media Experts Share Marketing Tips

How to Promote Your Blog Content: Social Media Experts Share Marketing Tips | SEO and Social Media advice | Scoop.it
One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.

Via Bill Gassett
Debbie Gartner's insight:

I love this article.  So many great tips on how to make your blogs and content go further.  It's nice to see some consistent themes as well as fresh ideas.

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Bill Gassett's comment, March 8, 7:20 PM
Thanks for sharing!
Tom Horn-Real Estate Appraiser's curator insight, March 10, 8:22 AM

I for one am always striving to get more traffic to my blog so I will be reading this with great anticipation. If you have a real estate blog and need more exposure I hope this helps you out.

Bill Gassett's comment, March 10, 12:30 PM
Thanks for sharing Tom!
Rescooped by Debbie Gartner from Search Engine Optimization (SEO) Tips and Advice
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Google’s 200 Ranking Factors For SERP

Google’s 200 Ranking Factors For SERP | SEO and Social Media advice | Scoop.it


Google has been one of the most powerful search engines in this world. With over 87% of the world population using Google as their default Search Engine, it is very well understood how important is to rank in Google for any keyword.

Google has always kept the world in darkness with their ranking algorithms and how they actually trigger and rank each website based on certain factors. However, the idea is still not clear but based on certain calculations, experts have come to a great Infographic, which follows, explains you step by step on how and what are Google’s List of ranking factors for each website.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Lauren Moss, Luis Costa, Marc Kneepkens, Bill Gassett
Debbie Gartner's insight:

A must read if you are new to optimizing your blog, and a great refresher if you have been blogging for a while.  SEO really is a combo of factors. It all starts with great and unique content and this infographic shares factors that can boost or detract from that - both for the page and the domain.

more...
Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

Rescooped by Debbie Gartner from Backlinks for your Blog
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How to Get a Google Page 1 SERP

How to Get a Google Page 1 SERP | SEO and Social Media advice | Scoop.it
Getting ranked on page 1 of Google is becoming more complex and more difficult these days now that Panda and Penguin are fully baked. In spite of the new rules of engagement, here are a handful of ...

Via Neil Ferree
Debbie Gartner's insight:

Yes, it's the Holy Grail of the internet - getting to Page 1 of Google and the other search engines.  Better yet, getting into those top 3 spots is like winning the Olympics.  Super articl from Neil Ferree.  A must read for sure.

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Neil Ferree's curator insight, February 19, 9:10 AM

The Semantic Web is making it more difficult to get ranked on page 1 of Google for a competitive keyword phrase. There are techniques that can improve your chances of getting a page 1 SERP. Find and follow #JNFerree of #FerreeMoney to get more details on this.

Rescooped by Debbie Gartner from Search Engine Optimization (SEO) Tips and Advice
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How to Build Backlinks to Your Website in 2014

How to Build Backlinks to Your Website in 2014 | SEO and Social Media advice | Scoop.it
Learn how you can build good and quality backlinks to your website and have successful SEO campaigns in 2014.

Via Bill Gassett
Debbie Gartner's insight:
Some great insights here to help you build backlinks and improve your domain authority. Not all links are the same. Go for the quality ones and start with great content that will naturally attract quality links and shares.
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Bill Gassett's curator insight, February 21, 2:34 PM

There is clearly a right and wrong way to do SEO in 2014. With all the algorithm changes over the past year it becomes important to know what works and what could cause you a penalty. The article gives some good advice especially surrounding the topic of guest blogging.


There are ways to do guest blogging properly that will give you added SEO benefits without looking like that is the purpose of why you are doing it.

Rescooped by Debbie Gartner from Hardwood Flooring Advice and FAQ's
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | SEO and Social Media advice | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
Debbie Gartner's insight:

This is one of my all time favorite SEO posts.  It is almost like a bible. Thank you Cyrus for this epic post.  Love it.

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Debbie Gartner's curator insight, February 18, 12:31 PM

This is one of my all time favorite SEO posts.  Cyrus has created an epic post about key ways to improve your rankings online.  It's post that you may want to refer to over and over again. That's how good it is.

Debbie Gartner's comment, March 30, 1:08 PM
You're welcome, Bill. Now, all I have to do is figure out how to reclassify this since it's SEO advice and not flooring. LOL>
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How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

How to Promote Your Blog Content: 40+ Experts Share Marketing Tips | SEO and Social Media advice | Scoop.it
One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.
Debbie Gartner's insight:

Some excellent advice on how to make your great content go a bit further.  Some common themes and some new ideas from the best of the best.  A must read for sure.

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Rescooped by Debbie Gartner from US Real Estate Stars
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The definitive guide to Do-Follow blogs, SEO and link building | Penguin Safe SEO and Link Building Tips

The definitive guide to Do-Follow blogs, SEO and link building | Penguin Safe SEO and Link Building Tips | SEO and Social Media advice | Scoop.it
I ask ten people I get twenty different responses. How do you find Do-Follow Blogs to comment on? So I set about to finally answer the question, along with the why

Via Level343, Bill Gassett, Rich Cederberg
Debbie Gartner's insight:

Yes, it's a juggling act indeed.  Great info here.

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Level343's curator insight, June 20, 2013 7:42 PM

This Resource does not necessarily dilute the do from the no follow, but it is the BEST resource for finding relevant sites to comment on full stop.

Drop My Link (dropmylink.com) is an incredible resource that allows you to search for blogs based on keyword as well as for edu and gov sites, forums – you name it.

 

Brilliant, brilliant resource. Bookmark it – and thank me later 

This guy Pixelrage also created a nice Squidoo Lens which actually lists Do-Follow everything. The lists are not too extensive, but its definitely worth bookmarking for future reference.

http://www.squidoo.com/dofollow

Bill Gassett's curator insight, January 22, 5:35 PM

Advice for search engine optimization including how to link build properly.

Rich Cederberg's curator insight, January 23, 12:43 PM

This is good information, But it is important to note that having backlinks from unrelated sites, even if they have high page rank, is probably not the best way to gain backlinks. I almost alwasy stick to industry related blogs.


Oh, by the way, my blog AlbuquerqueRealEstateBuzz.com is a PR3 DoFollow blog. Oh, and another point, page rank doesn't mean as much as it used to, trust rank is a better metric.

 

 

Rescooped by Debbie Gartner from Real Estate Articles Worth Reading
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How to Know If You Need A New Roof

How to Know If You Need A New Roof | SEO and Social Media advice | Scoop.it

How To Tell If You Need A New Roof by Bill Gassett.


Via Bill Gassett
Debbie Gartner's insight:

Given the heavy snows and freezing weather this year, this question has come up more often than usual.  Bill Gassett does a great job explaining the things to look into and whether it's just time for a new roof.

 

Unfortunately roofing problems can be expensive - either way.  Either you replace it or you may need to deal with the cost of not replacing it.  Not replacing your roof may cost you in other areas of the home due to water and ice damage.  This may including siding replacement, ceiling and wall repair as well as flooring replacement.

 

So, check it out before you end up paying for additional repairs.

more...
Bill Gassett's curator insight, February 23, 10:29 AM

In real estate one of the items that is at the top of everyone's list when buying a home is to make sure that the home does not have any water incursion. Whether it is a leaky roof or a wet basement there is nothing that will deter a buyer faster than water penetration. This fact makes it extremely important to know when to replace a roof especially if you are going to be selling your home. The roof often becomes a bone of contention at home inspections.


The buyer does a home inspection and the home inspector explains to the buyer that there are probably only a few years of life left in the roof. The buyer's automatic thought process is to ask the seller to replace the roof. The seller on the other hand is hearing something totally different. The seller rightfully so, knows that the roof has a years of life left. There are no leaks at the present time and everything structurally is fine.


This is where a skilled real estate agent earns their money. Depending on what side of the fence you are on the agent will want to get the best deal for their client.


More often than not I am representing a seller so I have to try to get my seller the best deal possible. In the article I explain the strategy of dealing with roof replacement and the possible solutions. Often times a compromise is reached in situations where a buyer wants one thing and a seller wants something else.

Bill Gassett's comment, February 23, 3:48 PM
Thanks for sharing Debbie!