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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | SEO 101 and up | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

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Robin Good's curator insight, March 31, 5:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 6:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 10:51 AM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | SEO 101 and up | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


Google+ Search FacetsGoogle+ Search ResultsGoogle+ People and Pages ResultsGoogle+ Search SpamSearch+People and PagesGoogle+ PostsGoogle +1 ButtonGoogle+ Social SnippetsGoogle+ ContentGoogle+ FormattingGoogle+ Brand PagesGoogle+ AuthorshipGoogle+ InfluenceCircle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


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How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics | SEO 101 and up | Scoop.it

From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. 

 

So how can your company get to the top of a social media search page?

 

By using keywords. 

 

Here are some of the places and different ways you can use keywords on your social media pages.

 

#1: Find the right keywords for your social media accounts:

it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. 

 

#2: Use the keyword in photo captions:

The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.

 

#3: Use your keyword when linking and tagging webpages:

Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.

 

#4: Include the keyword in your headline...

 

#5: Include your keyword in your summary and “about” section..."

 

Read the full article http://j.mp/w97lmm 


(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello, Robin Good
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