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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | SEO 101 and up | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

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Robin Good's curator insight, March 31, 5:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 6:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 10:51 AM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | SEO 101 and up | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


Google+ Search FacetsGoogle+ Search ResultsGoogle+ People and Pages ResultsGoogle+ Search SpamSearch+People and PagesGoogle+ PostsGoogle +1 ButtonGoogle+ Social SnippetsGoogle+ ContentGoogle+ FormattingGoogle+ Brand PagesGoogle+ AuthorshipGoogle+ InfluenceCircle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | SEO 101 and up | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.

 

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

 

And among the many, these five were selected on the basis of three very specific requirements:

 

a) the tool has to be free

 

b) it must be immediately useful, and

 

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

 

Here their names.

See if you have heard about them before diving in:

Übersuggest – Alphabet Keyword Suggestion Tool
  Soovle – Keyword Suggestions from 7 Search Engines
  Ranks.nl – Keyword Combiner
  Yahoo! Search Clues – Trend Analysis
  YouTube Keyword Tool

Superuseful. 9/10.

 

Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 

 

(Curated by Robin Good)


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Links vs. Tweets: 24 SEO Experts Discuss What's Best | Point Blank SEO

Links vs. Tweets: 24 SEO Experts Discuss What's Best | Point Blank SEO | SEO 101 and up | Scoop.it

Natural linking isn’t what it used to be. If you wanted to share content in 2004, you created a blog post & linked to it.

 

If you wanted to share that content today, you would tweet about it.

 

Check out what the top SEO Experts in the industry think about links as opposed to tweets. 

 

Full article: http://pointblankseo.com/links-vs-tweets 


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Google Launches Search, plus Your World and Lets You Finally Switch On Unpersonalized Results

Google's announcement for Search, plus Your World, opens up new ways of using search as well as an unexpected secondary feature/update which is going to make happy anyone who needs to frequently check Google search results without "personalization".

 

"Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about.

 

These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search."

 

Google introduces today three new features:

 

1) Personal Results

which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

 

2) Profiles in Search

both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

 

3) People and Pages

which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.

 

 

N.B.: Google is also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

That means no results from your friends, no private information and no personalization of results based on your Web History. This toggle button works for an individual search session, but you can also make this the default in your Search Settings.

 

Learn more at http://google.com/insidesearch/plus.html 

Read more: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html   


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