I am just coming off from an internal meeting about the ethics and best practices for link building, where the outcome was the affirmation of our desire to create inbound links that are always the consequence of value creation and not of other motives or forces.
More often than not I see how difficult it is for those new to web publishing to attack this front in ways that do not expose them to the risk of hurting their reputation or even being penalized for it. The problem is only one of available info, in the sense that if publishers really knew what their link building options and the consequences of each one were, they would all probably be making the right choices.
In this article by Pamela Vaughan, you can have a good introduction or a pleasant and short refresher of which are some of the best practices to increase your inbound links.
It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters.
To communicate the benefit to a client (or to your boss) of SEO, you really need to persuade them of their return on investment. Showing an estimated ROI is key to starting a project and the actual ROI is key to keeping the project going.
Some basic tips for helping you structure your website and SEO program to maximize the chances of Google assigning Sitelinks to your website SERP. (Does your site have Google Sitelinks on Your SERP Listing?
Google News Launches Standout Tag for Featured Content as Google introduced a new link rel attribute that news organizations can use to mark their best work. You can mark up to seven pieces of content per week.
Cyrus Shepard at SEOMoz does a great job of selecting and highlighting ten killer SEO tools that not everyone knows about.
These may not be the latest ones nor the coolest looking ones, but they do a hell of a job like no-other SEO tool can (at least for free).
The ten must-have SEO tools he selected are:
1. Shared Count
it track the social sharing statistics of any page you desire, including Facebook, LinkedIn, Google+ and raw Twitter counts.
IETester is a free, downloadable web browser that allows you to render different versions of IE in side-by-side windows and check for errors.
Blogscape allows you to monitor the popularity of any keyword, brand or url on a daily basis.
4. URI Valet
You can see behind the scenes of any web page by checking server headers, text to HTML ratio, download speed, object details and quick links to W3C Validators.
5-6. Robots.txt Checkers
Essential for finding hidden problems with robots.txt files, even when no error was visible. Will discover robots.txt errors they never knew existed.
7. Wayback Machine
If you want to research older links that may have disappeared or track website modifications that resulted in traffic changes, the Wayback machine lets you peer into the past, sometimes with dramatic results.
8. SEO Browser
Quickly see all of a webpage’s important SEO structure in one view, starting with the title tag and working your way down.
9. Rank Checker
To check a bunch of rankings…. fast.
10. Xenu’s Link Sleuth
A (Windows-only) link checker that runs on your desktop. A must have when running quick site audits.
Mobile internet usage is set to overtake desktop Internet usage by 2014, and what’s more, the way people use their mobile devices to browse is very different. i.e. result in shorter key word strings, added voice and image searches, search "turning social", short term - 70% of hotel booking on mobile were for same day checkin........
When you query a search engine that uses LSI, the search engine examines similarity values calculated for every content word. LSI does not require an exact match to the query phrase to find relevant documents.
How To Maximize The Value Of SEO Client On-BoardingSearch Engine LandI've written before about how SEO Best Practices Are Bunk, and I stand by that mindset, but it's startling how much SEO 101 work still needs doing out there.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.