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Make sure your site is a strong one - SEO Tips, News & insights
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Rescooped by Monique Walhof from Internet Marketing Strategy 2.0
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | SEO 101 and up | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello, Robin Good
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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

Rescooped by Monique Walhof from Content Marketing & Break
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | SEO 101 and up | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Deanna Dahlsad, Laura Brown, Laureano López Pizarro
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Rescooped by Monique Walhof from Internet Marketing Strategy 2.0
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | SEO 101 and up | Scoop.it


Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.


Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.


Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv


Thanks to Agostino Caniato for uncovering it. 



Via Agostino Caniato, Robin Good
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The Importance of A/B Testing: 24 Reasons to AB Test EVERYTHING | WordStream

The Importance of A/B Testing: 24 Reasons to AB Test EVERYTHING | WordStream | SEO 101 and up | Scoop.it
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A B tests, PPC ad text AB tests and more.
Via paulo oliveira
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How to do Keyword Research

How to do Keyword Research | SEO 101 and up | Scoop.it

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Search Engine Optimization vs User Experience Optimization

Search Engine Optimization vs User Experience Optimization | SEO 101 and up | Scoop.it

Should user experience optimization take priority over search engine optimization? 

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Google Plus SEO and Authorship (Slideshare)

How to use Google+ and Authorship to build your business and increase your share of voice on search engine results.


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Is SEO Overrated in B2B Lead Generation?

Is SEO Overrated in B2B Lead Generation? | SEO 101 and up | Scoop.it

A provocative post ..  equating brand searches to direct traffic and taking these out of the analytics reports, brings SEO conversion rates to low numbers... 


via @vgiorgi

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Rescooped by Monique Walhof from Marketing Strategy and Business
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6 Link Building Tools to Boost Your Traffic

6 Link Building Tools to Boost Your Traffic | SEO 101 and up | Scoop.it

Excerpted from article on Mashable:

"Link building is a concept that anyone involved in online marketing will come across and, more than likely, be involved in. The principle is simple — get high quality, relevant sites to link to your own. In doing so you not only generating traffic from visitors clicking through but also give search engines an indication as to the importance of your site.

 

Here are six of the most popular link-building tools:

 

1. Ontolo:

It is a powerful, sometimes complex, tool that can work wonders for someone who knows how to use it. For link prospecting it’s pretty much unparalleled but search phrases have to be pretty specific.

In other words, this is not for the beginner link builder. If anything it’s better suited for larger companies or seo agencies.

 

2. BuzzStream:

This tool allows you to create your own database of possible link-building sites, lets you assign them to a team member, and then offers options for touching base with site owners.

 

3. OpenSiteExplorer:

Rand Fishkin’s SEOMoz is a very well-known name in the SEO industry with a reputation for delivering high-quality, easy-to-use tools.

The program’s competitor analysis option gives you an easy way to look at and understand what competitors are doing to increase their rankings. This is done by giving you a list of metrics such as inbound links to a page or site, their anchor text, and ‘Domain Authority’.

 

4. Raven:

Raven’s suite of SEO tools covers everything from on-page analysis to social media monitoring and link building. The thing that stands out here is the sheer size and scope of the available options.

One of the perks of Raven is that it integrates with a number of external services.

 

5. Citation Labs:

As a link builder, one of the most time-consuming tasks is to find top quality sites that are both relevant and likely to link to you — something that Citation Labs makes far easier than any of the other tools that I’ve come across so far.

Simply choose the type of link or site that you’re looking for, enter a few relevant phrases, and wait for the software to generate your report.

 

6. Whitespark:

Showing up at the top of specific search results can be a life-changing event for a local business, which is where Whitespark is aiming to help. Their local citation tool offers an easy solution to finding potential link partners at a local level. Simply enter your location and type of business, fine-tune the search phrase, and that’s it. Just a few seconds later you’ll have a list of potential link targets.

 

Each tool is analyzed with more information. In addition, you can read Pros, Cons, Cost and Value for the Money. Read full article here:

http://mashable.com/2012/06/07/link-building-tools/

 


Via Giuseppe Mauriello
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Should You Be Worried about Google’s Latest “Penguin” Update?

Should You Be Worried about Google’s Latest “Penguin” Update? | SEO 101 and up | Scoop.it
Has Penguin been kind to your site, or cruel? If the Penguin's bitten you in the backside, here's how to put it right.
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SEO 101 and up | Scoop.it

Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.

 

Here is some key points that I excerpted from the article intro:

"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

Semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.

 

Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:

- Higher click-through rate...

- Lower minimum bids...

- Higher quality score...

 

 

Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.

 

1) Using Google advanced search...

2) Semantic keyword research with bookmarking tags...

3) Building a semantic keyword cloud through social monitoring tools...

4) Optimizing semantic keywords around trends...

5) Gathering semantic keywords through social search...

 

Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."

 

 

Each element is analyzed with more information, examples and many tools.

Check out the full and interesting article here: http://j.mp/IsHyWX

 


Via Giuseppe Mauriello
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Rescooped by Monique Walhof from Business and Marketing
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32 White Hat Ways to Build Inbound Links

32 White Hat Ways to Build Inbound Links | SEO 101 and up | Scoop.it
There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed.

 

But link building doesn’t need to be as tough as most people make it. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it. With that in mind, I'll get you started with 32 ideas to get you building legitimate inbound links.

 


Via Gregg Breward
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Which Top SEO Tactics Will You Focus On In 2013?

Which Top SEO Tactics Will You Focus On In 2013? | SEO 101 and up | Scoop.it
SEO tactics have morphed again over the past year, including the many Google updates we’ve seen.
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How To Get Your Site on Google And The Sandbox Effect

How To Get Your Site on Google And The Sandbox Effect | SEO 101 and up | Scoop.it
In the not-too-distant past webmasters often had difficulty getting their sites listed in the Google index. They sometimes waited for weeks or months while Google let their sites languish in the sa...
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Google Site Ranking and +1: Matt Cutts Says The Google +1 Button Has No “Direct Effect” On Rankings

Google Site Ranking and +1: Matt Cutts Says The Google +1 Button Has No “Direct Effect” On Rankings | SEO 101 and up | Scoop.it

Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves)

 

Here’s more of what Cutts had to say in the hangout: “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.

 

But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’

 

So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.”

 

Read More: http://www.webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10


Via Antonino Militello, Robin Good
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SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012

SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012 | SEO 101 and up | Scoop.it
Google is moving fast and algorithms improve rapidly. It’s not easy keeping up with the latest in SEO, so I asked the top SEOs of our industry what we should do more of in 2012, and what we should stop doing. Enjoy these 2012 SEO tips!
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7 Ways to Use Yelp to Improve Your Local Business

7 Ways to Use Yelp to Improve Your Local Business | SEO 101 and up | Scoop.it
Yelp: What local businesses need to know to improve their presence on this leading customer review site to attract new customers.
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Geo-rankings: an SEO KPI game changer

Geo-rankings: an SEO KPI game changer | SEO 101 and up | Scoop.it

Local business?  check this out :  67% of the time, if you rank in the top 30 for a keyword in one location you will not rank for that keyword across all other locations.

Also, when location is not set, the average keyword ranking deviates by four whole positions.

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Why Content Marketers Need to be Involved in Website Redesigns

Why Content Marketers Need to be Involved in Website Redesigns | SEO 101 and up | Scoop.it
Whether it's a funky new website or an overhaul of an existing site, the content strategy is vital. Involve content marketers from day one.


No Content, No SEO...

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The Five Forces of Keyword Competition

The Five Forces of Keyword Competition | SEO 101 and up | Scoop.it
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings.

Via Level343, paulo oliveira
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Rescooped by Monique Walhof from Content marketing for b2b
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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | SEO 101 and up | Scoop.it

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.


Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  


Via Robin Good, Monique Walhof
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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
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Social Search To Gain 70% of Search by 2013 + Google Becoming Irrelevant

Social Search To Gain 70% of Search by 2013 + Google Becoming Irrelevant | SEO 101 and up | Scoop.it

Marty Smith: "Not sure I would go anywhere near this far (Google being irrelevant) since Google isn't sitting still. CEO of  uber agency WPP just mentioned his company increased their Google spend 17% while flattening out Facebook a week ago on @Squakbox. That said, I do see incursion being made by mobile search, video and social search. The Google castle is in need of defending." 

From the original article: "Google’s search marketing services may be becoming irrelevant due to the rise of social search.

 

That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties.

 

Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search".

 

Read More: http://www.techvibes.com/blog/google-becoming-irrelevant-social-search-to-own-70-of-searching-by-2013-2012-05-25


Via Antonino Militello, Martin (Marty) Smith, Robin Good
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Rescooped by Monique Walhof from Tribe Building - Great Articles on Social Media, Search Marketing & More
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How Google Search Works, In a Nutshell

How Google Search Works, In a Nutshell | SEO 101 and up | Scoop.it

Here is a SEO 101:  Learn precisely how Google search works, straight from Google's Matt Cutts


Via Fabrizio Faraco, Gina Carr
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Rescooped by Monique Walhof from Marketing Strategy and Business
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Your New SEO Browser: BROWSEO

Your New SEO Browser: BROWSEO | SEO 101 and up | Scoop.it

Giuseppe Mauriello: BROWSEO was developed by agency based in Germany and was initially developed to show clients what their web pages look like to search engines, then opened it up for the general public in March 2012.

 

View any web page like search engines see it. Browseo helps you to identify issues with your site and with competitors' sites.

 

From the official site:

"BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. Additionally, the browser highlights features of a web page that are relevant for SEO.

 

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

- Server response code;
- Number of words on the page;
- Headings (H1-H6);
- Number of internal links on the page (links to pages on the same domain);
- Number of external links on the page;
- META information such as title tag, meta description, meta robots tag and any other tags that are present.

 

Internal and external links can be highlighted separately on the page, as can links with the rel=”nofollow” attribute."

 

Nothing to install or download, and Browseo is 100% free.

 

Read more and try out it now: http://www.browseo.net


Via Giuseppe Mauriello
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