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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | SEO 101 and up | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
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Ken Morrison's curator insight, January 11, 2013 9:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
SEO 101 and up
Make sure your site is a strong one - SEO Tips, News & insights
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Targeted Link Building in 2016 - Whiteboard Friday

Targeted Link Building in 2016 - Whiteboard Friday | SEO 101 and up | Scoop.it

SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting.


Via massimo facchinetti, Os Ishmael
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5 Ways Domains Impact SEO

The extent to which domains impact search engine optimization, and how, has changed over the years. Already rife with misinformation, the topic of domains and ...
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6 of the Biggest Website Fails from 100+ SEO Audits

6 of the Biggest Website Fails from 100+ SEO Audits | SEO 101 and up | Scoop.it

SEO audits identify what needs to be done to improve a site's traffic, boost conversions & increase revenue. Find the biggest SEO audit wins & fails here.


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, May 16, 2015 5:52 AM

aggiungi la tua intuizione ...

Rescooped by Monique Walhof from Web Analytics and Web Copy
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How to Use the Google Analytics Event Tracking Report

How to Use the Google Analytics Event Tracking Report | SEO 101 and up | Scoop.it
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.

Via paulo oliveira
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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | SEO 101 and up | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

Via Robin Good
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Robin Good's curator insight, March 31, 2014 8:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks

Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks | SEO 101 and up | Scoop.it
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
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Google Enhanced Campaigns Are Here: What You Need To Know Now

If you haven’t done it, Google will do it for you. Beginning today, many AdWords “legacy” campaigns will be “enhanced” and in the near future, all will be. Many expected to wake up to an exclusively enhanced world this morning.
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How Voice Search Is Changing SEO

How Voice Search Is Changing SEO | SEO 101 and up | Scoop.it

Voice search is really taking off. I use it constantly and I know many of my peers do as well. Why type with your hands when you can just blurt out a search

Monique Walhof's insight:

Identifying an opportunity   via @sejournal

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Google Hilltop Algorithm | SEO Book

Research paper -   12 pages...a quick refresh read. [2005]


Why Page Theme is Usually More Important than PageRank:

In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.

 

Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).

 

The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.

 

When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.

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How to Unlock Your 'Not Provided' Keywords in Google Analytics

How to Unlock Your 'Not Provided' Keywords in Google Analytics | SEO 101 and up | Scoop.it
This missing data leaves a gaping hole in our analytics reports. Fortunately, there are a few workarounds that can reveal the data behind these figures.
Monique Walhof's insight:

Nice options to try to get more info out of "Not provided' 

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What if Author Rank Never Happens?

What if Author Rank Never Happens? | SEO 101 and up | Scoop.it
We recently concluded an entire series of articles by our Chief Copywriter Demian Farnworth on the topics of Authorship, Author Rank, and Google+ for the on
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Why You Should Care About AuthorRank

Why You Should Care About AuthorRank | SEO 101 and up | Scoop.it
Heard of AuthorRank? In this article we provide an overview of what AuthorRank is and why your business should care about it.
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11 Content Optimization Techniques for Content Marketers | Kaiserthesage

11 Content Optimization Techniques for Content Marketers | Kaiserthesage | SEO 101 and up | Scoop.it
Content optimization is getting trickier these days, as users’ behavior toward how they use the web tend to grow over time, plus the fact that a lot of web content providers on different niches are pushing out tons of “great...
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24 Steps To Rank Your Blog On Google's 1st Page

24 Steps To Rank Your Blog On Google's 1st Page | SEO 101 and up | Scoop.it
Google's Matt Cutts spoke on WordPress and gave some tips for bloggers to start getting search traffic.
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Your Website And Content Don’t Have To Share A Bed

Your Website And Content Don’t Have To Share A Bed | SEO 101 and up | Scoop.it

Why having your content separate from your website won't hurt your SEO.

Monique Walhof's insight:

"If you’ve embraced content marketing, you may very well want your content to rank separately from your website. And that’s where a subdomain makes a lot of sense.


Use the strength of targeting your keywords specifically to your product or service for your website, and use the power of your share-worthy content to rank higher for your broader audience.


Leverage your content to send interested readers to your product or service through carefully placed Call-to-Actions."


good point! 

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How To Build a Keyword Matrix [and Why You Need One]

How To Build a Keyword Matrix [and Why You Need One] | SEO 101 and up | Scoop.it
If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. A keyword matrix combines several layers of data including intent, competition, and content focus.
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Cross Channel Remarketing: Easier Than It Looks

Cross Channel Remarketing: Easier Than It Looks | SEO 101 and up | Scoop.it
Find out how you can create an effective cross channel remarketing strategy on Facebook, Twitter and Google AdWords.
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | SEO 101 and up | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
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My Top 5 Most Used Custom Reports in Google Analytics

My Top 5 Most Used Custom Reports in Google Analytics | SEO 101 and up | Scoop.it
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
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What B2B SEO Professionals Need To Know About Marketing Automation

What B2B SEO Professionals Need To Know About Marketing Automation | SEO 101 and up | Scoop.it

61-page report covers “key trends impacting the marketing automation software mkey trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.”

 

This column takes an in-depth look at topics discussed in this guide, as well as perspective and recommendations for B2B SEO professionals.

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[case study] Penguin 2.0 Penalty of DebtConsolidationCare

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SEO case study and link audit that looks into Spammy Links, Suspicious EDU links, Low Quality Links, Link networks, Bad linking neighborhoods, and more.
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4 Reasons Content Creators Should Celebrate Google Penguin 2.0

4 Reasons Content Creators Should Celebrate Google Penguin 2.0 | SEO 101 and up | Scoop.it
Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to d...
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What Every Leader Needs to Know about SEO - Forbes

What Every Leader Needs to Know about SEO - Forbes | SEO 101 and up | Scoop.it
For many companies, it’s a constant battle to stay at the top of search results. Search engine optimization is always changing, whether Google calls the latest edition a penguin, a panda, or a pterodactyl.
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As Web Search Goes Mobile, Competitors Chip at Google’s Lead

As Web Search Goes Mobile, Competitors Chip at Google’s Lead | SEO 101 and up | Scoop.it
Though Google is the undisputed king of search, alternative services are chipping into its share of the market.
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Google Transition Rank: We’re All Spammers Now (part 2)

Google Transition Rank: We’re All Spammers Now (part 2) | SEO 101 and up | Scoop.it
We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some
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