Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
If you haven’t done it, Google will do it for you. Beginning today, many AdWords “legacy” campaigns will be “enhanced” and in the near future, all will be. Many expected to wake up to an exclusively enhanced world this morning.
Research paper - 12 pages...a quick refresh read. 
Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.
Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).
The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.
When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.
Content optimization is getting trickier these days, as users’ behavior toward how they use the web tend to grow over time, plus the fact that a lot of web content providers on different niches are pushing out tons of “great...
If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. A keyword matrix combines several layers of data including intent, competition, and content focus.
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
61-page report covers “key trends impacting the marketing automation software mkey trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.”
This column takes an in-depth look at topics discussed in this guide, as well as perspective and recommendations for B2B SEO professionals.
For many companies, it’s a constant battle to stay at the top of search results. Search engine optimization is always changing, whether Google calls the latest edition a penguin, a panda, or a pterodactyl.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.