For many companies, it’s a constant battle to stay at the top of search results. Search engine optimization is always changing, whether Google calls the latest edition a penguin, a panda, or a pterodactyl.
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Make sure your site is a strong one - SEO Tips, News & insights
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Though Google is the undisputed king of search, alternative services are chipping into its share of the market. Delete the scoop?
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We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some Delete the scoop?
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Excerpted from article: "If SEO consultants want to own more of the funnel, their title will need to change to support a more expansive role that includes multiple channels, rather than changing what the term "SEO" itself means. The author of article is going to focus on two key areas of SEO: 1) Beyond keywords;
1. Beyond keywords What good SEOs already do: - Model search behavior across the funnel Good SEO’s are already skilled in the art of modeling user search behavior across a search buying cycle. They look to identify what language prospects are using relevant to their business.
Good SEO’s will: 1. Use PPC data... 2. Measure head vs long tail... 3. Track top of funnel keywords... 4. Create keyword funnels... 5. Create content maps...
I want more of that funnel What great funnel owners do: - Model the whole customer Persona modeling is nothing new, and smart marketers have been using them to help with brand marketing, website design, and UI for years. Well constructed personas help develop many different tactics, including: - Content that resonates
2. Content that works What good SEOs already do: - Audit sites to make the engines (and user’s) happier Good SEOs are a technical bunch and know how to ensure your site is ready to take on the search engines and win. Better yet, since good on-site optimizations follow good UI principles, the people visiting your site will be just as happy.
Good SEO’s will: 1. Make accessibility and indexability a must for your site... 2. Check all key areas of your site in order to... 3. Conduct a competitor analysis...
I want more of that funnel What great funnel owners do: - Audit content to build a strategy to amaze prospects There are three key tasks to complete to help you create the right content strategy for your business: 1. Determine your "sweet spot"... 2. Conduct a TOFU content audit... 3. Conduct a MOFU content audit...
A well-planned content strategy helps open up many new doors for funnel owners, including: - Thought leadership in your market
Each point is analyzed with more information and examples. Read full interesting article here: http://www.seomoz.org/blog/the-seo-path-to-becoming-a-great-funnel-owner Via Giuseppe Mauriello Delete the scoop?
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Excerpted from article on Search Engine Watch: "If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality Check: http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners
Via Giuseppe Mauriello 
Ken Morrison's curator insight,
January 11, 9:19 PM
Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos. 
ben bernard's comment,
January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment,
January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors. Via paulo oliveira Delete the scoop?
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Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data he decided to run an a/b test on the homepage.
The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.
He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.
Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/ Via Antonino Militello, Robin Good 
Chris Lee's curator insight,
January 9, 3:59 PM
Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 
Pam Ivey's curator insight,
January 17, 8:26 PM
Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong... Delete the scoop?
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SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.
Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/
Via Antonino Militello, Deanna Dahlsad, Laura Brown, Laureano López Pizarro Delete the scoop?
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Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web. Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
Click here to view the full version: http://bit.ly/PKdPkv Thanks to Agostino Caniato for uncovering it. Via Xtreme Advisors, Agostino Caniato, Robin Good Delete the scoop?
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24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A B tests, PPC ad text AB tests and more.
Via paulo oliveira Delete the scoop?
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Should user experience optimization take priority over search engine optimization? Delete the scoop?
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How to use Google+ and Authorship to build your business and increase your share of voice on search engine results. Via Morten Myrstad Delete the scoop?
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We recently concluded an entire series of articles by our Chief Copywriter Demian Farnworth on the topics of Authorship, Author Rank, and Google+ for the on Delete the scoop?
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Heard of AuthorRank? In this article we provide an overview of what AuthorRank is and why your business should care about it. Delete the scoop?
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Content optimization is getting trickier these days, as users’ behavior toward how they use the web tend to grow over time, plus the fact that a lot of web content providers on different niches are pushing out tons of “great... Delete the scoop?
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Excerpted from article:
As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO."
Possible Goals for Video SEO:
Summary of Goals and Content Type:
So what does a fully comprehensive Video SEO strategy look like?
Each element is analyzed with more and detailed information. Read full article here:
Via Giuseppe Mauriello 
Marcus G. Smith's curator insight,
January 21, 12:01 AM
Great strategy to follow, let Newton lead you in the right direction! Delete the scoop?
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Looking for the Best SEO Tools? This is a list of some of the best SEO tools available, if you are trying to find a good resource, look no further. Delete the scoop?
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CRO is a technique that should be in every digital marketer’s arsenal. Delete the scoop?
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SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. Delete the scoop?
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In the not-too-distant past webmasters often had difficulty getting their sites listed in the Google index. They sometimes waited for weeks or months while Google let their sites languish in the sa... Delete the scoop?
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Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves)
Here’s more of what Cutts had to say in the hangout: “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.
But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’
So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.”
Read More: http://www.webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10 Via Antonino Militello, Robin Good Delete the scoop?
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Google is moving fast and algorithms improve rapidly. It’s not easy keeping up with the latest in SEO, so I asked the top SEOs of our industry what we should do more of in 2012, and what we should stop doing. Enjoy these 2012 SEO tips!
Via Gregg Breward Delete the scoop?
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Yelp: What local businesses need to know to improve their presence on this leading customer review site to attract new customers. Delete the scoop?
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Local business? check this out : 67% of the time, if you rank in the top 30 for a keyword in one location you will not rank for that keyword across all other locations. Also, when location is not set, the average keyword ranking deviates by four whole positions. Delete the scoop?
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