"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
BraftonCMW expert: News content marketing provides a clear brand distinctionBraftonGoogle's numerous Panda updates essentially punish websites for low-quality content – and this may include content featuring too many mentions of a business' own...
Jonny Stewart is Head of Search & Social Media at The Review Centre, and has been working in search for over seven years.
He spoke first at BrightonSEO, with a presentation all about the Google Panda update, something which his followers on twitter will know is close to his heart.
The Google Panda update is an update which was made to Google’s algorithm this year, in order to provide users with better search results. The aim of the move was to reduce the number of low quality content sites being shown in the search results.
Google Panda effected a great number of websites, but some sites suffered worse than others, and digital marketers have been trying to understand the change ever since.
This presentation presented data and insights from The Review Centre website, which was severely impacted by the Panda update, and the efforts and activities which were undertaken in order to overcome it.
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares.
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too.
Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.
Posted by Cyrus ShepardWe love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda.
How Social Media Affects Content Relevance in SearchMashableEvery so often Google, makes an abrupt change in its algorithm, like the “Panda Update” of early 2011 that wiped out a significant number of content farm results.
It has been a few months since Google Panda hit our screens - what are the main takeouts and what can you do if you are a Panda victim? (RT @batt_mann: Google Panda Update – what, why, who and what next?
Posted by Justin Briggs One frustrating aspect of link building is not knowing the value of a link. Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you.