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2013 Search Engine Ranking Factors Survey & Correlation Data - Moz

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.
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Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) | SEO | Scoop.it
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
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8 Methods + Lots of Tools for Getting to Know Your Audience

8 Methods + Lots of Tools for Getting to Know Your Audience | SEO | Scoop.it
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares.
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Google’s semantic search set to revolutionise SEO

Google’s semantic search set to revolutionise SEO | SEO | Scoop.it
Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.
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21 Tactics to Increase Blog Traffic (Updated 2012)

21 Tactics to Increase Blog Traffic (Updated 2012) | SEO | Scoop.it
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too.
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Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off

Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off | SEO | Scoop.it
Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.
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62 New Digital Media Resources You May Have Missed

62 New Digital Media Resources You May Have Missed | SEO | Scoop.it

Still too much to read, but a lot of great stories !

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Facebook and the Feature Creep Syndrom

Facebook and the Feature Creep Syndrom | SEO | Scoop.it

"What Zuckerberg needs is the discipline and the vision of a Steve Jobs or a Jeff Bezos; the power to resist feature creep and focus on what matters."

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Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday

Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday | SEO | Scoop.it
Posted by Cyrus ShepardWe love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda.
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How Social Media Affects Content Relevance in Search - Mashable

How Social Media Affects Content Relevance in Search - Mashable | SEO | Scoop.it
How Social Media Affects Content Relevance in SearchMashableEvery so often Google, makes an abrupt change in its algorithm, like the “Panda Update” of early 2011 that wiped out a significant number of content farm results.
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Google Panda Update – what, why, who and what next? | Online Marketing Agency Blog | Browser Media Ltd

Google Panda Update – what, why, who and what next? | Online Marketing Agency Blog | Browser Media Ltd | SEO | Scoop.it
It has been a few months since Google Panda hit our screens - what are the main takeouts and what can you do if you are a Panda victim? (RT @batt_mann: Google Panda Update – what, why, who and what next?
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Google: We Recommend You Not Use Meta-Refresh | SEO Experts

Google: We Recommend You Not Use Meta-Refresh | SEO Experts http://bit.ly/q3MHmc...
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Better Understanding Link-based Spam Analysis Techniques

Better Understanding Link-based Spam Analysis Techniques | SEO | Scoop.it
Posted by Justin Briggs One frustrating aspect of link building is not knowing the value of a link. Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you.
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How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms | WordStream

How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms | WordStream | SEO | Scoop.it
Where to find long-tail keyword terms? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
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Meta Tags Explained

Meta tags consist of a set of Meta elements that describe the contents of the web page.Know about the various types of Meta tags.
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Rescooped by Gael from Curation & The Future of Publishing
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Content is human business, and it’s a problem for humans to give so much power to Google, which is a robot”

Content is human business, and it’s a problem for humans to give so much power to Google, which is a robot” | SEO | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
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EerstehulpSEO's curator insight, September 24, 2013 11:02 PM
nice
knob sleeveless's comment, September 27, 2013 9:21 AM
great
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24 SEO Experts Discuss Links vs. Tweets | Point Blank SEO

24 SEO Experts Discuss Links vs. Tweets | Point Blank SEO | SEO | Scoop.it
Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.
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The Best Kept Secret in the SEOmoz Toolset

The Best Kept Secret in the SEOmoz Toolset | SEO | Scoop.it
understand Google's ranking algorithm for a specific query
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4 Graphics to Help Illustrate On-Page SEO

4 Graphics to Help Illustrate On-Page SEO | SEO | Scoop.it
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes.
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Google Panda October 2011 Update or Late September 2011 ...

Google Panda October 2011 Update or Late September 2011 ... | SEO | Scoop.it

"This new panda september 2011 update is just a guessing game of why Google hates a site that users love."

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Outreach in Difficult Niches

Outreach in Difficult Niches | SEO | Scoop.it
Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this.
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CMW expert: News content marketing provides a clear brand distinction - Brafton

BraftonCMW expert: News content marketing provides a clear brand distinctionBraftonGoogle's numerous Panda updates essentially punish websites for low-quality content – and this may include content featuring too many mentions of a business' own...
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Google’s Panda – A Case Study – Jonny Stewart

Google’s Panda – A Case Study – Jonny Stewart | SEO | Scoop.it

Jonny Stewart is Head of Search & Social Media at The Review Centre, and has been working in search for over seven years.

 

He spoke first at BrightonSEO, with a presentation all about the Google Panda update, something which his followers on twitter will know is close to his heart.

 

The Google Panda update is an update which was made to Google’s algorithm this year, in order to provide users with better search results. The aim of the move was to reduce the number of low quality content sites being shown in the search results.

 

Google Panda effected a great number of websites, but some sites suffered worse than others, and digital marketers have been trying to understand the change ever since.

 

This presentation presented data and insights from The Review Centre website, which was severely impacted by the Panda update, and the efforts and activities which were undertaken in order to overcome it.


Via Robin Good
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Doorway Pages Traffic Apocalypse - hobo

Doorway Pages Traffic Apocalypse - hobo | SEO | Scoop.it
"Specifically, your site may have what we consider to be doorway pages...." (Panda 2.2 closes door on doorway pages.http://t.co/JI57bk6 post on @Hobo_Web...)...
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Replicate Google's Panda Questionnaire - Whiteboard Friday

Replicate Google's Panda Questionnaire - Whiteboard Friday | SEO | Scoop.it
Posted by caseyhenWant to avoid the next Panda Update and improve your websites quality?
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