Only half of U.S. adults are aware that reduced sense of smell can be a precursor to brain disease. Smell loss is a common but little noticed symptom of Parkinson's disease (PD) that may occur years before the onset of motor symptoms or a diagnosis. We’ve developed this infographic to help explain the connection between smell and brain health.
The Parkinson's Progression Markers Initiative (PPMI) needs 10,000 people over 60 who do not have Parkinson's to take a simple smell survey online. Share this infographic on Facebook, Twitter, or Instagram to help spread the word.
Take the Survey Now!
The Michael J. Fox Foundation for Parkinson's Research. P.O. Box 4777, New York, NY, 10163-4777
The innumerable ways in which our parents contribute to our physical and mental identities are as complex as they are fascinating. From the genetic information they share with us to their efforts to mold our values and social ...
Alzheimer's often impacts the olfactory cortex first and, as such, compromises our sense of smell, specifically in the brain's left hemisphere. Now, most odors actually trigger both our olfactory and trigeminal systems, the latter of which explains why we cry while cutting onions. But researchers at the University of Florida have found a loophole by harnessing the power of peanut butter, a "pure odorant" that only involves the olfactory pathway.
In their pilot study, patients were presented with a tablespoon of peanut butter and then asked to close their eyes and mouth while blocking one nostril. The physician then held a ruler to their open nostril and slowly moved the peanut butter closer in 1 centimeter increments, until the patient could smell it. The findings were consistent with the pattern of Alzheimer's degradation: those with the disease couldn't detect the scent in their left nostril until the peanut butter was an average of 10 centimeters closer than on the right side. As it turns out, this result wasn't replicated in patients with other cognitive disorders.
This test could give us a simple, straightforward way to diagnose Alzheimer's, and it could be particularly useful in, say, rural clinics that might lack the equipment required to conduct more complex testing.
Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy.
Simply put, the foundation of the marketing communications industry--the consumer’s emotional relationship with products--has never been more fragile.
In our experience as product specialists, we have come to identify eight forces that have a profound and lasting impact on a product’s relationship with its audience. Use them sensitively as you create your brand’s marketing communications and you’re building a love affair between a product and its consumers.
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