Sensory Branding
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Weaving Sense Into Brands : How to design experiences

Weaving Sense Into Brands : How to design experiences | Sensory Branding | Scoop.it
WEAVING SENSE INTO BRANDS : HOW TO DESIGN EXPERIENCES Feedback This is a great workshop.  The complexity and importance of sensory cues and consumer

Via Neil Gains
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I so wish I could attend this!

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Human Decision-Making and the Semiotics of Sensory Signals | RW Connect

Human Decision-Making and the Semiotics of Sensory Signals | RW Connect | Sensory Branding | Scoop.it

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Doctor Disruption » Making Sense of Smell

Doctor Disruption » Making Sense of Smell | Sensory Branding | Scoop.it

Via Neil Gains
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Neil Gains's curator insight, March 16, 2015 7:16 AM

How research can help customers articulate smell

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How to make stories speak for your brand

How to make stories speak for your brand | Sensory Branding | Scoop.it

Stories can make your brand very popular.
How to find and tell yours? Here are some tips:

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When scent crosses the ethical line - The Globe and Mail

When scent crosses the ethical line - The Globe and Mail | Sensory Branding | Scoop.it
When scent crosses the ethical line
The Globe and Mail
According to Aradhna Krishna, a professor at the University of Michigan's Ross School of Business, scent marketing falls into the category of sensory marketing.
Tanya Gagnon's insight:

I think scent marketing it brilliant and subtle, definitely NOT unethical.

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Iberia Adds a Custom Scent in Bid to Appeal to All Five Senses

Iberia Adds a Custom Scent in Bid to Appeal to All Five Senses | Sensory Branding | Scoop.it
Iberia Airlines has followed the advice of leading brand strategists by appealing to the full range of senses in the cabin; adding scent and sound to touch (Iberia Adds a Custom Scent in Bid to Appeal to All Five Senses -
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Multi-sensory marketing, the 5 senses will help your buisness

Multi-sensory marketing, the 5 senses will help your buisness | Sensory Branding | Scoop.it
Humans are wired to perceive information most efficiently through multiple senses. You can incorporate multi-sensory marketing to brand your business. (In case you missed it.

Via Neil Gains
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Sensory Marketing | Hotcow Experiential Marketing

Sensory Marketing | Hotcow Experiential Marketing | Sensory Branding | Scoop.it
Consumers are looking for sensory stimulation and more tangible experiences, so what can we do in the world of marketing to cater for this? Hotcow explore. (Interessante Beispiele zum sensorischen Marketing.

Via Neil Gains
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Do you find the smell of cinnamon buns irresistible? It's all part of Cinnabon's plan.

Do you find the smell of cinnamon buns irresistible? It's all part of Cinnabon's plan. | Sensory Branding | Scoop.it
How Cinnabon, Lush Cosmetics, Panera Bread Regulate Smells in Stores to Get You to Spend More

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I Prefer the Smell of Blue to Pink - Living with Sense

I Prefer the Smell of Blue to Pink - Living with Sense | Sensory Branding | Scoop.it
How leveraging cross-sensory stimulation can help make your experience memorable. Smelling colors.
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Finding your Brand esSense - ASIA RESEARCH Online

Finding your Brand esSense - ASIA RESEARCH Online | Sensory Branding | Scoop.it
Recently we had the chance to sit down with Neil Gains, a passionate writer, author of the book Brand esSense, […]

Via Sandra Pickering @opento, Neil Gains
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Sandra Pickering @opento's curator insight, January 26, 2014 5:18 AM
The right product sensory experience is essential to building powerful brand archetypes.
Neil Gains is one of the few people who appreciates the importance of sensory experience in building brand meaning. I'm enjoying reading his book and this article gives a good summary of the key issues.
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Sensory Experience and the Workplace

Sensory Experience and the Workplace | Sensory Branding | Scoop.it
Employees are most engaged when all five senses are stimulated. Our work environments should be shaped accordingly.
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Sensory Branding- Have you heard it before? - Mix Fruit Salad

Sensory Branding- Have you heard it before? - Mix Fruit Salad | Sensory Branding | Scoop.it
Sensory branding is about marketers target the five senses of the customer so as to make the product appealing . A few examples of brands that have used it. (�� #Innovative - Sensory Branding- Have you heard it before?
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What is an emotion?

What is an emotion? | Sensory Branding | Scoop.it
‘We spend millions trying to fix our emotions – via therapy, books, medications – yet it’s not remotely clear what we’re trying to fix’

Via Neil Gains
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Neil Gains's curator insight, August 15, 2015 2:40 AM

Good short article on emotion and how it is grounded in physical experience and our awareness of our body.

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The Wrong Font Can Kill You. Literally. Your Sales, Too. - Neuromarketing

The Wrong Font Can Kill You. Literally. Your Sales, Too. - Neuromarketing | Sensory Branding | Scoop.it
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

Via Neil Gains
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Neil Gains's curator insight, March 26, 2015 7:38 PM

The importance of getting the right fonts and their influence of cognitive fluency (ease of processing)

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The Science of Sensory Marketing

The Science of Sensory Marketing | Sensory Branding | Scoop.it
New research suggests that many industries are missing opportunities to connect with customers’ senses.

Via Neil Gains
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Using Sensory Design to Compete Against Online Retail

Using Sensory Design to Compete Against Online Retail | Sensory Branding | Scoop.it
How designers are beginning to use sensory design to win out (or at least stay in the running) against their online competitors.
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Iberia Hopes Your Nose Notices a New In-Flight Scent - Jaunted

Iberia Hopes Your Nose Notices a New In-Flight Scent - Jaunted | Sensory Branding | Scoop.it
Jaunted Iberia Hopes Your Nose Notices a New In-Flight Scent Jaunted Nothing is worse than sniffing an unexpected scent when traveling in the confinement of an airplane's cabin, but a couple airlines have decided to romance passengers through their...
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Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy's Introduction to Neuromarketing and Consumer Neuroscience

Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy's Introduction to Neuromarketing and Consumer Neuroscience | Sensory Branding | Scoop.it
An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy the most thorough, yet accessible, scientific introduction to the field yet written.

Via Thomas Faltin
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Getting a Feel of Sensory Marketing - Brand Majesty

Getting a Feel of Sensory Marketing - Brand Majesty | Sensory Branding | Scoop.it
Sensory marketing involves giving customers a holistic experience of your brand, product or service by the stimulation of multiple senses. Imagine seeing a coke with beads of condensation dripping down, hearing the click of ...

Via Neil Gains
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Sensory Marketing | Hotcow Experiential Marketing

Sensory Marketing | Hotcow Experiential Marketing | Sensory Branding | Scoop.it
Consumers are looking for sensory stimulation and more tangible experiences, so what can we do in the world of marketing to cater for this? Hotcow explore. (Interessante Beispiele zum sensorischen Marketing.

Via Neil Gains
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Multi-sensory Marketing and Social Influence

See how 1 retailer got a 400% increase in sales using multi-sensory marketing and social influence principles. 


Via Neil Gains, Brian Yanish - MarketingHits.com
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Premium Beauty News - Sensory 2014: emotion, the key factor of marketing success?

Premium Beauty News - Sensory 2014: emotion, the key factor of marketing success? | Sensory Branding | Scoop.it
Since it was created by the Cosmetic Valley, the Sensory congress has been considering emotions and the sensory from a global standpoint. For (...) (Sensory 2014: emotion, the key factor of marketing success?

Via Neil Gains
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Sensory Design: Making Hotel Guests 'Feel' | Venue Magazine

Sensory Design: Making Hotel Guests 'Feel' | Venue Magazine | Sensory Branding | Scoop.it
Sensory Design: Making Hotel Guests 'Feel'. by admin on July 1, 2014. Ovolo Hotel Reception. Susan Standring leads HASSELL's international design practice's hospitality sector. I believe the secret to hospitality success lies in a venue's ...
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Sensory Co Scenting and Fog Effects Meet HazMat Full Immersive Training ... - PR Leap (press release)

Sensory Co Scenting and Fog Effects Meet HazMat Full Immersive Training ... - PR Leap (press release) | Sensory Branding | Scoop.it
Sensory Co Scenting and Fog Effects Meet HazMat Full Immersive Training ...
PR Leap (press release)
Secondly, multi-sensory learning used with autistic children was investigated. ...
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